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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
If you haven't read the New York Times story "Snow Fall: The Avalanche at Tunnel Creek" you are totally missing a fab reading experience.
So what's this got to do with business storytelling? Because it shows that long-form storytelling is still popular despite all the wailing and moaning about people's short attentions spans destroying storytelling.
The proof is in the pudding -- 3.5 billion page views at the end of Dec. and probably more now.
It is a captivating story and I was immediately hooked reading it.
What can this mean for you? Well for one, don't get all twisted up about only creating short stories. A well-crafted story will always be engaging so don't worry about the length. Worry about crafting it well. You can always shorten it to fit a particular context later.
And second, if you are wanting to share your stories as part of your content strategy, let it rip. But take some lessons from "Snow Fall":
- Add visual media.
- Pay attention to crafting a powerful beginning.
- Find a place on your website for long-form storytelling.
- Share your longer stories orally when you can.
- Have fun.
Think about how you can use long-form storytelling to your advantage. Now go read "Snow Fall" and settle in for a great story!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com... Here's some Friday Fun -- the animated story of LEGO! I wish more companies -- of any size -- would do something similar. I love LEGO and could still happily spend hours building things. Now I know the fascinating story behind it. Which makes me love those plastic bricks all the more. This is a 15 minute video (minus the rolling credits at the end). It's a little long and it could have been told a bit better. I found the narration a bit slow and sing-songy. Sigh. So the execution could use some work. But overlook that and it is still a great story! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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I curated this earlier the day "Snow Fall" came out. Those of you that didn't read /view Snow Fall then need to take some time an experience this as so many of us already have done. The uses of this full blow media story telling feast in Education or just plain self development and life long learning will be amazing. Anyone interested in teaching anything should be aware of this multifaceted story telling and information sharing leap.
I curated this earlier the day "Snow Fall" came out. Those of you that didn't read /view Snow Fall then need to take some time an experience this as so many of us already have done. The uses of this full blow media story telling feast in Education or just plain self development and life long learning will be amazing. Anyone interested in teaching anything should be aware of this multifaceted story telling and information sharing leap.