though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012. (A salute to the "Brands" that did Branded Content Campaigns right in 2012.
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Scooped by Karen Dietz onto Just Story It |
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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"Now can you explain that with a parable?"
Karen Dietz's insight:
LOL -- a grin for Friday! :)) 
Anna V. A. Resurreccion's curator insight,
April 21, 5:19 PM
This says it all. Communication is paramount. So get that elevator pitch down pat--you never know when you will need it.
Anna Resurreccion, Ph.D., CFS President RSR International Group, LLC
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Tweet I don’t care. I don’t care whether you are an author, marketer, mom, designer, biz owner or rebel leader – if you want to succeed in today’s environment, you have to be a grrreat storyteller first.
Karen Dietz's insight:
OK -- this should be a great lead into the weekend and tickle your funny bone. Business storytelling encompasses both oral and written forms. So where do you get a group of podcasts that cross the spectrum of business storytelling that also promises to be entertaining? Right here! Or at least that's the promise :). Hey, the author's post is funny enough as it is, so I'm inclined to believe him. Go check out these 5 funny and entertaining podcasts that deal with various aspects of storytelling. And enjoy your upcoming weekend! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Themetapicture.com... OK OK -- I couldn't resist posting another photo that brings on a grin! http://themetapicture.com/paper-strip-signs/ LOL -- happy weekend :)) Delete the scoop?
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Hey -- it's Friday and we all need a laugh. So here's some Friday Fun :)) I love the Calvin and Hobbs comics. I ran across these today and couldn't stop grinning. OK -- so it's not winter any more but we sure can laugh now about the melted snows, and appreciate the ingenious creativity of these strips. Who knows -- maybe some of this out-of-the box thinking will rub off on our us and we'll approach our work with stories in new ways. In any event, have fun! Delete the scoop?
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Here are three powerful reasons why using humor attracts customers and helps communication. This is just a quick post with a powerful message -- don't leave home without your sense of humor! What I appreciate about this article is the reminder to add humor to the business stories you share in your marketing and branding. Because, as the article says, it attracts customers, establishes rapport, and creates alignment. And it makes us smile! All Is Fair In Business A shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read 'BEST DEALS.' He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading 'LOWEST PRICES.' The shopkeeper panicked, until he got an idea. He put the biggest sign of all over his own shop. It read: 'MAIN ENTRANCE' See? Now go have more fun :) Delete the scoop?
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As you look through this list, see what applies to your life or what you want to apply. Write your own list of mantras. Whatever you do, make a list (short or long) of your goals and aspirations. Every so often read, revise, and contemplate...
What a great list! And one I'll be keeping handy. Add your own reminders. Enjoy.
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[youtube]http://www.youtube.com/watch?v=owGykVbfgUE&feature=channel[/youtube]Old Spice was your...
Do your stories need a facelift for 2012? Then consider the trick Old Spice used -- re-telling its old stories through humor and parody. Could be a lot of fun and a great way to kick-off your 2012 marketing.
It might not work for everyone, but take a lesson from the Proctor & Gamble playbook on how to reconfigure your tired old stories into new gems. Read the author's sage advice, and watch the current Old Spice for some chuckles (and ideas!).
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Happy Silly Fun Fish by Farley Katz...
LOL -- just because it's the weekend and we all need a good chuckle :)
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I want you to stop what you are doing and think for a moment... Are you having any fun with your social media marketing? Have you noticed that most of the social media content from blogs, YouTube, ...
Is this article about storytelling? ABSOLUTELY! Does this article mention storytelling? NO.
But go read it anyway because it has definite words of wisdom for those working with business stories. A week or so ago (oh heavesn, how time flies -- it could have been 2 weeks ago!) I curated a must see video by Bobette Buster (The Arc of Storytelling by Bobette Buster) on the power of the transformative arc in business stories. Sometimes those stories can have some heavier parts to them.
This article is a reminder for us to add humorous stories -- or humor -- to our mix of business narratives. The author shows us how we can quickly and easy do this.
So keep things light and go have fun sharing your stories!
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Yesterday, I was drawn in again by a street person’s story. It is not the first time. If the story is good enough, it tugs on your heartstrings. While, as a brand marketer, I am always leery of being taken...
LOL -- all you need to do is read the cartoon -- it says it all about what NOT to do when creating your brand stories :)
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How to use humour in business stories
LeadingCompany
Humour definitely has its place in business storytelling and in business presentations and we encourage you to use it – you just need to use it purposefully and appropriately.
Karen Dietz's insight:
Here is a quick article with great tips on how to use humor in your business stories -- and how NOT to.
Read these insights and then do a reality check on your stories. Can you add humor? Stop using humor? Or switch your humor to be less offensive?
Only you can figure this out, but this article helps.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Click here to edit the content...
Karen Dietz's insight:
Hey -- this isn't about storytelling per se. But it is about spicing up your website with a little bit of humor. Perfect for a Friday afternoon! Let a little bit of humor be part of your business narrative :))
Enjoy the article and the ideas shared here. I hope it brings a smile to your face, and smiles within your community!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Friday Fun Story Starter
It's Friday and time for fun!
LOL -- I found this originally on Pinterest but when I went to click through to the original file, it led to a dead-end.
Since I could not find the original, I recreated it and included the URL to the original collection: https://plus.google.com/107611420709201726294/posts
Every time I read it, it brings a smile to my face. Enjoy and have a great weekend!
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A reference guide to hoaxes, pranks, practical jokes, frauds, tricks, and other forms of deception.
Happy April 1st! In honor of April Fools Day I found this collection of short stories on the top April Fools hoaxes of all time.
The site is getting lots of hits today, so if it doesn't load, just keep trying. It's worth it :)
Enjoy the fun on this lovely Sunday!
Karen Dietz's comment,
April 1, 2012 11:22 PM
Thanks for re-scooping this Jess! Have a great week :)
Rowan Norrie's comment,
April 2, 2012 3:30 AM
Hi Karen - thanks for these. People here still talk about the spaghetti harvest failure to this day, even though it was over 50 years ago! My favourite, though was the flying penguins - really clever film that caught me out until the rainforest bit :)
Karen Dietz's comment,
April 2, 2012 11:58 AM
LOL Rowan! Glad you enjoyed the post. My husband and I had a good time reading through them :) Looking forward to chatting soon.
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Friday Cartoon -- Personal Branding
Hey -- it's Friday, the weekend is soon, and we could all use a laugh! Here's a cartoon I found that I thought would bring you a grin :)
Here's the link to it: http://www.personalbrandingblog.com/11-funny-personal-branding-cartoons/
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Six Word Story Every Day...
Because it's Friday and we could all use a shot of fun and inspiration! Enjoy these 6-word stories. Laugh, ponder, question, sigh, or smile . . . What's your 6-word story?
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Ever feel like your communication fails? Avoid this!
OK -- this is hilarious! It's Friday, the weekend is here, and we all need a good laugh to kick it off right. Enjoy!
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It's Friday and we all need a good laugh. I found this cartoon by Tom Fishburne and wanted to share. He's got other great material too so check out his site at http://tomfishburne.com/! Thanks for the laughs Tom.
Kristen E. Sukalac's comment,
December 10, 2011 4:53 AM
The cartoon is funny, but more than anything, I am delighted to have discovered this rich source of material for presentations and blogposts! Thanks for posting!
Karen Dietz's comment,
December 10, 2011 6:17 PM
Glad you got a good chuckle Kristen! And I'm very happy that you enjoy the content I curate. Yeah! Have a wonderful weekend and holiday!
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A rare personal branding chuckle.#1 Chicken Brand #2 Dog on Facebook #3 Approval rating #4 Qualified #5 Kind...
Because it's Friday and we all deserve a good laugh!
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Draw a stickman and watch him come to life!
OK -- it's Saturday and this post is just for fun. Go play with this awesome interactive storytelling site. Try it -- you'll like it!
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OK -- there's a whole lot of storytelling going on here that is really cool!
I checked out some of these websites and listened to the stories. I agree with the author -- these companies are getting it right.
What I like about the ones I checked out is that these stories are not blatent 'buy our product' pieces. Instead they are interesting, inspiring, or creative stories about others.
Enjoy exploring how these different companies are using stories differently. There is some good inspiration here to start 2013 off right!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it