What's the story of your business? Are you wondering how storytelling can help your marketing and sales? To learn about the power of storytelling, I inter
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
Here is a very thorough post with a number of resources to share about why and how stories matter in growing your business.
If you feel lost or overwhelmed with all of the Internet material available on business storytelling, this is a really good overview for you. And for the rest of us, it is a great refresher.
Enjoy digging into this over the weekend and the holiday. It's a perfect way to finish off the year.
And thank you to Alessio Manca @liveconnection for finding this article and sharing it with me!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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The only nonprofit marketing trend hotter than storytelling is visual storytelling. And the social media site Pinterest, a virtual bulletin board for interesting web pages and pictures, lends itself to visual storytelling techniques. I like these ideas here! They will definitely get you thinking more about how to effectively use Pinterest for sharing your organization's story -- whether you are a nonprofit or for-profit enterprise. Now if only Pineterest would let you group photos together within boards you could REALLY tell your stories better. I hope they add that functionality soon. In the meantime, create your boards and start pinning! Then check out the Scoop.it material by my friends and colleagues Jan Gordon and Michele Smorgon called Pinterest Watch for all the tips and tricks for leveraging Pinterest in social media campaigns http://www.scoop.it/t/pinterest-watch This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it Delete the scoop?
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This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.
And review below was written by fellow curator Jan Gordon on her new Scoop.it curated content called Pinterest Watch. I've added this to the collection here because it looks like Pinterest is going to be a great visual storytelling tool. I've already signed up for an invitation and can't wait to get started.
Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how you can might be of service to them.
Here are a few great tips that caught my attention:
Depending upon your practice focus, Pinterest can provide a similar source of content.
**For example, if you represent small business owners, you might create a board for low-cost office products.
**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.
**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/yze3vV]
Via janlgordon 
Rowan Norrie's comment,
January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment,
January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!
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Thoughtful interview on storytelling...