"Short version: Garfield’s piece is a call to brands, cautioning them to restrain from inserting themselves into news stories about the tragedy at Sandy Hook elementary school."
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Verone Medley Travis's curator insight,
April 14, 5:51 PM
Polaroids bring back a lot of memories for a lot of people. Glad to hear that the magic will continue.
Karen Dietz's comment,
April 21, 1:44 PM
Yes, I was sad about the demise of Polaroid and so glad there's still life beyond digital photography.
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Hans Heesterbeek's comment,
December 31, 2012 10:17 AM
Thank you very much Karen, I feel it as a great compliment
Karen Dietz's comment,
December 31, 2012 5:57 PM
My pleasure Hans. It is perfect for today and as we head into 2013!
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cyneth's curator insight,
March 8, 10:43 PM
52 Ways to Spark Storytelling Inspiration and Creativity
Ignacio Conejo Moreno's curator insight,
March 9, 4:03 AM
100 trucos para despertar la chispa de la inspiración y la creatividad para Storytelling.
Jerry Linnins's curator insight,
March 27, 10:50 AM
Once upon a time...once, when I was at band camp...THERE we were, enemies on the right, enemies on the left, enemies in front, enemies behind. You know what we did?
DId I hook ya with my story? Storytelling is a wonderful technique to get your points across and make people remember them. Delete the scoop?
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Bethoux's comment,
August 29, 2012 5:41 AM
Réflexion au passage : Le transmedien ne doit pas perdre de vue qu'il est avant tout un homo narrans.
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This is a very quick post and a brief cautionary tale about branding zeal and overstepping those storytelling bounds.
Sometimes in our rush to seize on an opportunity, even if it is to tell others about the good we are doing, it comes across as dis-ingenuous, creating a story backlash.
All I can say to this post is, "Hear, hear -- I couldn't agree more."
So before you jump on the bandwagon -- stop, take a breath, and do the right thing.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it