"Short version: Garfield’s piece is a call to brands, cautioning them to restrain from inserting themselves into news stories about the tragedy at Sandy Hook elementary school."
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Scooped by Karen Dietz onto Just Story It |
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In fact, the title makes often the difference if I read or not an article. We have so many sources of information that it has become impossible to read them all. That's why I think that this post is an important article that you should read too. [note Martin Gysler]
How you title your stories as you create your content, blogs, marketing materials and the like is critically important in order to get people to read your material. This post from fellow curator Martin Gysler helps us a lot in crafting compelling titles that promote readability and shareability. Thanks Martin for the article and your review below!
The 80/20 Value of Titles
In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content.
For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. It's one small piece of text with a lot power!
Read more: http://mz.cm/Aeh2Sq Via Martin Gysler Delete the scoop?
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This is a very quick post and a brief cautionary tale about branding zeal and overstepping those storytelling bounds.
Sometimes in our rush to seize on an opportunity, even if it is to tell others about the good we are doing, it comes across as dis-ingenuous, creating a story backlash.
All I can say to this post is, "Hear, hear -- I couldn't agree more."
So before you jump on the bandwagon -- stop, take a breath, and do the right thing.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it