"Short version: Garfield’s piece is a call to brands, cautioning them to restrain from inserting themselves into news stories about the tragedy at Sandy Hook elementary school."
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Scooped by Karen Dietz onto Just Story It |
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About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use
Karen Dietz's insight:
Here is a terrific example of how a company -- in this case IBM -- is effectively using the dynamics of story sharing in social media. They are tapping into collective wisdom, relinquishing control, and accentuating their brand's corporate character. The end result: discovery, consumption and engagement. Go read how they are doing it. I bet you can do it too! This post was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Mike Ellsworth's curator insight,
March 17, 10:43 PM
IBM gets it. Telling stories increases engagement which increases bottom line. 
Karen Dietz's comment,
March 18, 1:45 PM
Jeff & Mike, glad you liked it. The article & photo is a little dry, but truly IBM is showing us the way when it comes to biz storytelling and social engagement. Thanks for your re-scoops and comments!
Mike Ellsworth's comment,
March 19, 5:52 PM
Karen, yeah, IBM doesn't quite understand yet how to Be a Person!
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This is a very quick post and a brief cautionary tale about branding zeal and overstepping those storytelling bounds.
Sometimes in our rush to seize on an opportunity, even if it is to tell others about the good we are doing, it comes across as dis-ingenuous, creating a story backlash.
All I can say to this post is, "Hear, hear -- I couldn't agree more."
So before you jump on the bandwagon -- stop, take a breath, and do the right thing.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it