Just Story It! Bi...
Follow
Find
151.1K views | +84 today
 
Scooped by Karen Dietz
onto Just Story It! Biz Storytelling
Scoop.it!

72 Questions to Help You Dig Deep in Telling Your Brand’s Story

Every brand has a story. Everyone wants to be part of a story. Being human means living a story.
Karen Dietz's insight:

At first I thought "72 questions!! Jeez!"


But then I read the article and it's fabulous. Don't get overwhelmed. The questions are grouped into sections and easy to digest.


Even better, the questions/points are very creative. Surely you will find lots to ponder here! It will certainly take a lot of the guess work out of "What could I maybe change/improve on this year in my branding?" and "Where can I get started?"


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

more...
No comment yet.
Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.


How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://juststoryit.com/story-IQ.htm


Karen Dietz

more...
Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

Scooped by Karen Dietz
Scoop.it!

A How-To Process: Using Storytelling To Build Decision Making Skills

A How-To Process: Using Storytelling To Build Decision Making Skills | Just Story It! Biz Storytelling | Scoop.it
Build your employees decision making skills so that they learn to effectively tackle complex issues by playing this smart game today. Find out more here:
Karen Dietz's insight:

Mark Schenk at Anecdote (biz story folks from Australia) hit it again with this post on using stories to build decision making skills.


Not only does this article talk about why this can happen, Schenk actually shares the process with us. Yay -- concrete how-to steps! 'Gotta love that.


I curated this piece because it just goes to show how versatile storytelling is. It's a great example of another business storytelling application that works.


I have my own process for how to use storytelling to solve thorny problems that's been field tested and published by Pfeiffer (The 2012 Pfeiffer Annual: Consulting ). Schenk's article completes the picture.


Read the article, grab the process, and try it out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Karen Goldfarb Copywriter's curator insight, Today, 1:03 PM

Building decision making skills is good for anyone. Here's how refining your storytelling skills can help.

Scooped by Karen Dietz
Scoop.it!

Conveying Change Better: The Strategic Narrative How To

Conveying Change Better: The Strategic Narrative How To | Just Story It! Biz Storytelling | Scoop.it
Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. By telling this story, employees and other stakeholders will understand their place in the larger narrative and how they can take an active role in shaping the future of your organization.
Karen Dietz's insight:

This article, written by Chris Cancialosi, features my biz storytelling buddy Christine Cavanaugh-Simmons. She contributes the information on creating a strategy narrative, which is a solid take-away for any business who is into succeeding.


The biggest failures with strategies is first the inability to convey them, and then second, to implement them. And if you can't convey them, you can't implement. Which is why this article is so important because it focuses on how to communicate your strategy. You communicate your strategy to staff, vendors, and even customers.


Christine answers the question "What is a strategy narrative?" and gives us the structure for it. The author, Chris, gives us the 'why' and 'how'.


Go read this post now so you don't stumble once you have your strategy figured out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland

The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland | Just Story It! Biz Storytelling | Scoop.it
Ex Machina filmmaker Alex Garland talks to Co.Create about developing as a storyteller, and why he has a problem with "auteur theory."
Karen Dietz's insight:

The reason I really like this article is because every piece of advice filmmaker Alex Garland shares speaks to the dynamics of creating/crafting stories, not the mechanics.


Story mechanics are "every story needs a beginning, middle, end, conflict, tension, yadda yadda..." Every storyteller needs to know this. But it doesn't necessarily make great storytelling.


So what does? Once you know the mechanics, it's then focusing on the dynamics. Like these 7 lessons Garland shares. For example:

  1. If you want to be a visionary, you have to think visually
  2. Accidents may trump decisions
  3. Know when it's not working
  4. Elements of storytelling are the same across all platforms.


Go read the article to understand more about story dynamics and what you may need to pay attention to for increasing your story skills. Then go enjoy your day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
malek's curator insight, April 30, 12:32 PM
It all starts here:FOLLOW YOUR INTERESTS, AND THE STORY WILL FOLLOW
Charlie Dare's curator insight, April 30, 10:16 PM

Like these 7 lessons ~

Scooped by Karen Dietz
Scoop.it!

Getting Unstuck From The "Why" In Your Biz Storytelling

Getting Unstuck From The "Why" In Your Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it
Dear Mr. SinekI’ve sat back long enough.  Something has to be said.Because of your Ted Talk and your book, Start With Why,  you have made my life miserable.  It’s become difficult to sit in meetings and hear people quote you saying,  “people don’t buy WHAT we do. They buy WHY why we do it.”  My consonants cringe every time I hear it.  Enough is ENOUGH Mr. Sinek.    Okay, I get your whole WHY bit.  For too long WHY has been ignored.  For many brands it still is. And yes, brands should have a purpose, as you ve
Karen Dietz's insight:

LOL -- my story branding colleague Jim Signorelli went on a rant today about focusing your stories on the "why" ala Simon Sinek.


You know, it is all about moderation and Jim brings some very valid points into his short blog post. Plus it's fun to read.


Bottom line -- "what" and "why" go together. Read Jim's thoughts on why "why" alone alone doesn't cut it. It will make you a far better storyteller.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Jim Signorelli's comment, April 28, 5:59 PM
Thanks Karen, as always!
Scooped by Karen Dietz
Scoop.it!

Five Essential Storytelling Keys For Business + Leadership

Five Essential Storytelling Keys For Business + Leadership | Just Story It! Biz Storytelling | Scoop.it

“Executive storytelling leadership matters today. While execs are keepers of the flame, they are not the owners of it. They must let go and empower others.”

Karen Dietz's insight:

Right on Kathy! This post is written by my colleague Kathy Klotz-Guest @kathyklotzguest and it lays out the 5 ways leadership needs to re-orient to storytelling.


I love that she shows how the relationship of leadership to storytelling has changed over the years -- and what to do today.And her advice for leaders regarding storytelling is solid. This is a must-read for anyone in business, not just executives.


Thanks Kathy for a great post!

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Storytelling Tools – Creative Hacks for Stand Out Branding

Storytelling Tools – Creative Hacks for Stand Out Branding | Just Story It! Biz Storytelling | Scoop.it
If you're trying to build a name for your business but can't afford a full-time content production team, there are a number of storytelling tools you can use to create engaging content. Check out the following five... Racontr Racontr lets you integrate multiple components into your brand stories. Mix everything from videos and images to text and audio…
Karen Dietz's insight:

It's Tuesday and time for biz storytelling tools!


Story branding colleague @Omar Kattan has put together this list and it looks fabulous. There are 5 digital storytelling tools that look fast and easy to incorporate into your storytelling tool bag. 


For small businesses, it's always crunch time so finding and using tools that are easy to use are critical.


Try these out. I bet you find one or more that works great for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Laura Rosillo's curator insight, April 22, 5:11 AM

AÑADA su visión ...

Janet Vasil's curator insight, April 22, 12:09 PM

Handy tools for D-I-Y digital storytelling.

Rescooped by Karen Dietz from MarketingHits
Scoop.it!

How to Promote Your Stories Effectively #Infographic

How to Promote Your Stories Effectively #Infographic | Just Story It! Biz Storytelling | Scoop.it
“In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog.”
Via Brian Yanish - MarketingHits.com
Karen Dietz's insight:
OK -- you've got business stories to share. Now what? Here's an infographic that lays it all out. Go grab your stories and get busy!
more...
Stephen Dale's curator insight, April 19, 8:41 AM

With millions of people clamouring to be heard on the Interweb, a few tips here to help you shout louder!

Debra Walker's curator insight, April 19, 2:12 PM

A wealth of information in here.

Scooped by Karen Dietz
Scoop.it!

From StoryCorps: An App For Capturing Stories

From StoryCorps: An App For Capturing Stories | Just Story It! Biz Storytelling | Scoop.it
Founder Dave Isay was awarded the 2015 TED Prize to promote his nonprofit work recording, sharing, and preserving the stories of people's lives.
Karen Dietz's insight:

Yay -- an app from StoryCorps that helps you capture anyone's stories!


Over 500 nonprofits already collect stories of their constituents using StoryCorps. You can use it to collect the stories of your customers, also.


But not just any stories. Since growing a business is about connecting with customers and building sustaining relationships, ask for stories that help you get to know them better. 


Pick a theme that connects to how your company serves the world. Ask your customers and staff for stories that speak to that theme.


Use the app to capture, preserve, and share with the world. It's a true gift to have someone felt heard and valued. This app could be a great way to do this on any kind of scale you want.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Character Minutes's curator insight, April 16, 9:56 PM
Great potential project!
Cynthia Garrety's curator insight, April 21, 10:00 AM

Coolest app yet! 

Scooped by Karen Dietz
Scoop.it!

Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Just Story It! Biz Storytelling | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.
Karen Dietz's insight:

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Janet Vasil's curator insight, April 11, 2:51 PM

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

Scooped by Karen Dietz
Scoop.it!

Story Process: Drinking Game Boosts Your Team's Creativity in 13 Minutes

Story Process: Drinking Game Boosts Your Team's Creativity in 13 Minutes | Just Story It! Biz Storytelling | Scoop.it
Here's how one creative agency has used a drinking game, derived from Pictionary and Telephone, to get more excited and creative about upcoming presentations.
Karen Dietz's insight:

Innovative storytelling is on the rise! Here's the second post today on creative developments in business storytelling.


This drinking game to generate stories made me smile and wish I was in the room with this group!


The post by Ilan Mochari @IlanMochari gives the directions for how to use this game to generate stories and visual storyboards in a fast and fun way. And it teaches everyone a lot about communication, too.


Why would you want to use this game? In this instance it was used to generate new ideas for marketing and branding campaigns. As the author says, it's easy to rinse and repeat previous campaigns, and harder to come up with new ones.


I think it's ingenious and definitely want to try it out. If you experiment with it, let us know what happens. And what other ways could you use this game in business?


Have fun and story on :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Rona Lewis's curator insight, April 9, 12:45 PM

I think it would be even MORE fun with a glass of wine!  We at RonaCorp have a similar exercise with crayons!  Pass it on!!

Scooped by Karen Dietz
Scoop.it!

4 Critical Steps for Telling Your Data’s Story

4 Critical Steps for Telling Your Data’s Story | Just Story It! Biz Storytelling | Scoop.it
Editor's note: this post is part of our investigation into Big Data Design and Social Science. Michael Freeman covers the use of storytelling frameworks in visualizations in his new...
Karen Dietz's insight:

Here's a 4 step process for taking complex data and shaping it into a story so it is easy to understand. Really, these 4 steps are all about how to think better about the data so you can better find and share its story.


In reality, there is a lot more to visualizing data and combining that with good storytelling skills. But these 4 steps lay a strong foundation for getting started. There's a video for sale on the site that suggests a more thorough treatment. I have no affiliation with it, and you'll need to check it out if you are interested.


I'm pleased however, that we are starting to get much better a data storytelling and getting good advice now about how to do it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Rescooped by Karen Dietz from Public Relations & Social Media Insight
Scoop.it!

How to Create an Infographic in an Hour w/ 10 Free Templates

How to Create an Infographic in an Hour w/ 10 Free Templates | Just Story It! Biz Storytelling | Scoop.it

Wouldn't it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. 


Usually.But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel. That's why we decided to take all the pain and suffering out of infographic creation. 


Seriously -- don't throw in the towel just yet. You, too, can create professional-looking, high-quality infographics ... quickly! And I'm going to prove it. First things first ...


Via Jeff Domansky
Karen Dietz's insight:

I'm back from being on the road for a week and working hard when I discovered this post from fellow curator Jeff Domansky on his Public Relations & Social Media Insight curation.


Creating infographics can be challenging. Imagine my delight in stumbling across this article from HubSpot on creating infographics with PowerPoint using the 10 FREE templates provided. Woo hoo!


I hope these templates make your life easier, and become great tools for creating visual stories for your business. And thanks Jeff for finding and sharing the offering!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Alfredo Corell's curator insight, April 11, 1:09 PM

You can download 10 powerpoint free templates:

http://offers.hubspot.com/how-to-create-infographics-in-powerpoint


Carmen Ramos's curator insight, April 12, 12:36 PM

Infographiken erstellen einfach gemacht, mit Power Point

Lori Wilk's curator insight, April 14, 10:04 AM

It's great to have tools to make your more #effective and #efficient that allows you to improve your #productivity. Execellent to help us to learn about creating #infographics

 

 

 

Scooped by Karen Dietz
Scoop.it!

Using Metaphor Maps To Move Groups Forward -- Storytelling Process

Using Metaphor Maps To Move Groups Forward -- Storytelling Process | Just Story It! Biz Storytelling | Scoop.it
Using Art to Create A Safe Place for Dangerous Truths When you walk into a room and see people leaning back with crossed arms, responding to words like “teamwork” with rolling eyes and cynical smiles, or worse, staring into space with blank faces...
Karen Dietz's insight:

When working with groups, sometimes getting people to open up to really get to the stories driving them can be tough. Because what you are going for is not the "Tell me about the time your team's most successful project..." or "Tell me about the time your team made a big mistake..."


Nope -- those won't do. What you are going for is the underbelly, the stories that are building walls, divisions, mistrust, turf wars, and the like. Sometimes to move groups forward, you've got to dig into the guts and bring some light to the situation.


But you also don't want to get stuck in unleashing a horde of "Ain't it awful" stories full of blame and victimization.


So what do you do? As biz story colleague Annette Simmons so eloquently shows us, you need to break down barriers and have people reframe what's going on. They way to do that is using art and metaphor maps.


Simmons shares with us a handy process that gets this work done. Metaphors are building blocks of stories. If you need to change the stories of a group, start with metaphors maps.


Thanks Annette! There's timeless wisdom here combined with good story work technique.

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Story Powered Hangout w/ Karen Dietz: Best Articles From Her Biz Story Curation

Story Powered Hangout w/ Karen Dietz: Best Articles From Her Biz Story Curation | Just Story It! Biz Storytelling | Scoop.it
In this episode of Story Powered™ Lianne Picot will be ‘hanging out’ with Karen Dietz of Just Story It. Karen will be sharing some of the articles and news
Karen Dietz's insight:

Hi folks! Tomorrow I'm being interviewed by colleague Lianne Picot for her Story Powered radio show on business storytelling.


Come hang out with us as we talk about some of my favorite biz story articles that I've brought into my curation.


We'll also chat about several trends I'm noticing, talk a bit about curating, and add some tips on how to curate stories, knowledge and wisdom for your company or tribe.


Date and Time: Tues. May 5, 10 am Pacific. 


Click on the title link above for more info. Hope you can listen in!

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

35 Graffiti Images Making Hilarious Use Of Their Surroundings

35 Graffiti Images Making Hilarious Use Of Their Surroundings | Just Story It! Biz Storytelling | Scoop.it
These guys are better than Banksy.
Karen Dietz's insight:

It's been a long week and now it's time for some Friday Fun! These will make you chuckle and get you ready for a fine weekend.


What I love about these is that not only did they make me smile, they are also terrific examples of visual storytelling. Many tap into the stories that we already have in our heads, then add humor to make us laugh.


Smile on :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Rescooped by Karen Dietz from Serious Play
Scoop.it!

15 Insanely Actionable Storytelling Tips For Biz Presentations

15 Insanely Actionable Storytelling Tips For Biz Presentations | Just Story It! Biz Storytelling | Scoop.it
Great corporate storytellers do two things very well: First (obviously), they tell stories. Second, through their stories, they get people to take action. You might be thinking, "That's great if yo...

Via Kim Zinke (aka Gimli Goose), Ariana Amorim
Karen Dietz's insight:

I like this piece! At first I was thinking, "Oh no, here's another headline designed to jerk my chain!" I think it's the word "insanely" that made me skeptical. But I check it out anyway, and am glad I did.


Why? Because it has some very refreshing things to say about structuring a storied presentation that will bring on the Wow! factor. And there are some great points about delivery, also.


There's a lot to gain from this post that contains material I usually don't see when authors write about storytelling and presentation.


Follow these tips here and I think you will win big next time you speak to a group.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Kim Zinke (aka Gimli Goose)'s curator insight, April 27, 1:12 AM

I like how each tip is laid out with steps, examples, and how it will improve your story. 


You can also download the article as a pdf (link is in article)

Jose Gonzalez's curator insight, April 29, 1:53 PM

Awesome!!

Scooped by Karen Dietz
Scoop.it!

Check Out Storytelling In The Future: An Array Of New Experiences

Check Out Storytelling In The Future: An Array Of New Experiences | Just Story It! Biz Storytelling | Scoop.it

“A new exhibition looks at ways storytelling will change in years to come.”

Karen Dietz's insight:

Want to know how our experience of storytelling is going to be via new mediums like virtual reality? Then check out this post.


Virtual reality folks have been playing hard with storytelling and this post gives us all the latest -- and tells us where we can go experience some of the latest works/experiments.


Get ready for more intense and more wild sensory adventures!

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

How a government agency ditched its macho culture with storytelling

How a government agency ditched its macho culture with storytelling | Just Story It! Biz Storytelling | Scoop.it
Storytelling and breathing techniques are among the ways senior leaders say BIS has achieved a 50/50 gender balance on its leadership team
Karen Dietz's insight:

Well, if a government agency in Britain can positively change its culture, then any one can. This article talks about how they did it. And it includes storytelling.


Sure -- they made some systems changes, like removing 4 layers of management. But they also focused on storytelling. It's the perfect one-two punch that ensures success.


The leaders of the organization say that storytelling has helped them go beyond their traditional ways of communicating to be more honest, personal and open in talking and listening to staff. This has led changing the way people lead the department, and finding solutions that have dramatically changed their culture for the better.


Read the article for another example of how storytelling in leadership actually works.

more...
Morgan Newall's curator insight, April 24, 10:24 AM

This is really interesting, and very closely aligned to the work I'm moving towards, and passionate about. Creating and living a created Brand Story. If it can be done in such an organisation steeped in bureaucracy, it can be done anywhere. 

Scooped by Karen Dietz
Scoop.it!

Visual Storytelling: The Ultimate Guide to Creating Appealing Content

From videos to infographics, I’m constantly leveraging visual media. Can you guess why? It’s because these visual content pieces are generating more backlinks …
Karen Dietz's insight:

Go grab this infographic -- it's really great!


Not only does it give you stats on the necessity for visual content/storytelling, but it lists 4 top tools. 


Even better, scroll down for 3 fab design tips that I haven't run across before - but they make perfect sense.


Story on!

more...
Comwyn's curator insight, April 21, 8:01 AM

Nice article on adding engaging and appealing content.

Debra Walker's curator insight, April 22, 2:00 PM

your visual brand is becoming even more fundamental to marketing strategies.

Scooped by Karen Dietz
Scoop.it!

Brand Storytelling Isn't Telling, But Showing--Great Examples

Brand Storytelling Isn't Telling, But Showing--Great Examples | Just Story It! Biz Storytelling | Scoop.it

“Brand storytelling is most effective when you're not telling people how great your company is, but rather showing them you're a thought leader.”

Karen Dietz's insight:

The title of this article is nothing knew -- we've known for decades that sharing stories is not about telling, but about showing and pulling people into your world.


So forget the title and go read this post for the 3 ideas for stories to tell.


I really like how the author talks about each type of story and the advice given. There are video stories that are used as examples, which is great and so helpful.


I trust this post and videos will give you some fresh ideas for your business storytelling.

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story | Just Story It! Biz Storytelling | Scoop.it
Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do you do?"
Karen Dietz's insight:

One of my former clients, Andy Paul @ZeroTimeSelling  of Zero Time Selling, writes this post that is right on.


When someone asks you, "What do you do?" -- forget the elevator speech!! Yes, that's right. Just drop it. Share a 30-40 second client story instead. You will get way better results.


What kinds of results? Memorability. The listener will know the difference you make and the value  you bring. You will have begun a relationship, turning a prospect into a warmer lead. These are all things we want.


Andy's post tells you exactly how to create a 30-40 second story. I've used this technique for years and it really works!


The only suggestion I would add is to make sure your customer story makes your customer the hero -- not your. Show the listener how the client was able to do something extraordinary. Everyone wants to be the hero. You are the secondary character.


Go read this post and try it out this week. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Inside Scoop: Communicating Strategy With Stories -- Part 1

Inside Scoop: Communicating Strategy With Stories -- Part 1 | Just Story It! Biz Storytelling | Scoop.it
Today’s post is part one of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot.
Karen Dietz's insight:

In this radio show business story professional Lianne Picot is interviewing another business story professional -- March Schenk from Anecdote in Australia -- about the link between storytelling and strategy.


It's a great show and I really like how Lianne kicks off the session with a story about research documenting how storytelling boosts productivity.


Mark shares with us more about story listening, triggering stories, and how stories make strategies come alive and actionable.


Enjoy the show!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Innovative Storytelling: Street Corners Show 2 Stories Of Homelessness

Innovative Storytelling: Street Corners Show 2 Stories Of Homelessness | Just Story It! Biz Storytelling | Scoop.it
Streetcorners are a storytelling device in this new campaign in support of homeless youth..
Karen Dietz's insight:

Today it's all about innovation in storytelling with the 2 articles I'm curating for you.


This one is all about the ingenious storytelling campaign in England to reduce homelessness among 16-25 year-olds. 


The charity Depaul UK has taken street corners and written 2 sides of the same story on it. One story is from the perspective of the homeowner, the other is from the perspective of the homeless youth.


They can be read separately, or together. It's brilliant.


Now -- are these really 'stories' in the classical structural sense? If we looked at them under a microscope, probably not. But what I love is that for me, yes they are still stories. Because stories do come in all shapes and sizes. 


The first litmus test is if they are sharing an experience -- which they are. The second litmus test is if they affect the reader in some way that might inspire some action. The answer is 'yes' again.


These short stories pack a punch and I hope they pull you in. I know they did for me. Think about how you can use this method -- both in writing and in presentation -- in your own business storytelling.


I love the creativity of how they are written and presented. It's pushing the storytelling envelope. I can't wait to see what is in store for us next :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Character Minutes's curator insight, April 9, 9:17 AM

more than likely there are two or more sides to any story.

Dominique Taste's curator insight, April 20, 10:35 AM

L'association caritative anglaise Depaul affiche un storytelling simple et efficace : 2 histoires placardées en coin de rue. L'une présente la narration sous l'angle d'un  jeune sans domicile fixe, l'autre sous l'angle d'un jeune avec domicile. Le tout avec un rendu spectaculaire cohérent avec la cause défendue par Depaul.

Scooped by Karen Dietz
Scoop.it!

The ROI of Storytelling

The ROI of Storytelling | Just Story It! Biz Storytelling | Scoop.it

“Can we measure the ROI of Storytelling? Some doubt that you can measure the ROI of storytelling. Here is an example where you can.”

Karen Dietz's insight:

Perhaps you've heard of the Significant Objects project which showed how attaching a story to a cheap garage sale item can boost its price by over 2700%. Yes -- that's not a typo.


Now here is another example showing the same result. See, it's not a fluke! Even better, in this case the story not only significantly increased the bottom line, it led to higher visibility and a book deal for the author. Gotta love that!


So the ROI of storytelling in product sales is getting well documented. The ROI of storytelling in relationship building, influence, and the like is still tougher to determine. But we're getting closer. Enjoy this story and the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

A Better Way Presenting The Case For Business Storytelling

A Better Way Presenting The Case For Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
-*+Too often, people try to make the case for business storytelling, by pointing to examples of "who's doing it". I think we all need bigger frameworks for appreciating the business implications of storytelling.
Karen Dietz's insight:

Biz storytelling colleague Michael Margolis gives us the hard-core formula that creates the business case for storytelling.


Wow -- have we come a long way! It's been years since I've been asked if I tell stories to kids in the library on Saturday afternoon once I share with them I work in business storytelling. Thank heavens the times have changed.


Yet as Michael points out, too many companies validate storytelling as a business activity by asking "What other companies are doing it?" He instead responds by putting storytelling on much more solid footing in a way that would be hard for any executive to say "no" to.


Michael has put the business case together for storytelling in a very elegant way. Grab his wisdom, present the case for storytelling following his formula, and story on! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Vesticor Advisors's curator insight, March 30, 10:53 PM

Key question ... What do you offer that nobody else does?

Just Story It Newsletter

Sign up for my rather infrequent newsletter