So true for everybody and attention stoytellers #storytellingFound at buff.ly/Uvq3O0 twitter.com/hansheesterbee…
— Hans Heesterbeek (@hansheesterbeek) December 27, 2012
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
Thank you Hans for this lovely quote and image. It is great to have you as a fellow curator.
Happy New Year everyone!
Karen Dietz
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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The Friday after Thanksgiving, stores will have major sales, and customers will flock to them in droves.
Karen Dietz's insight:
Now here's a story about a company creating a different kind of story and brand for itself. Instead of jumping into the holiday shopping frenzy -- especially on the recent Black Friday -- Holstee went dark. It's there version of the new black :) But it beautifully fit their values and what the company stands for. This type of step might not be you. However, it is a terrific example of how a company is acting on its values -- and creating a new kind of story and brand for itself. So I ask you -- no matter what size your business is -- how can you translate your values and what you stand for into a story about the biz that distinguishes you in the marketplace? This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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This article has some great examples/tips for crafting and using business stories that convey your key values. There's only a minor tweak I would make. The author says, "When you think you have come up with your core value statements about your company, add “for instance” and add a corporate story:..." The sentiments are all correct, but the steps are backward. Core value statements come out of your stories. And then when presenting your company, it's story first, then naming your values last. It goes like this: "Story Story Story And I share with you these 3 stories because they illustrate our commitment to [the values imbedded in the stories]" If you lead with a core values statement like the author suggests, you will be using your stories to 'prove' the statement. When you share your stories first, you are 'demonstrating' how you embody the values you hold dear. These are two very different experiences for your audience. So switch the steps, read the article and grab the examples -- they are well worth it. Delete the scoop?
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Scooped by Karen Dietz onto Just Story It