So true for everybody and attention stoytellers #storytellingFound at buff.ly/Uvq3O0 twitter.com/hansheesterbee…
— Hans Heesterbeek (@hansheesterbeek) December 27, 2012
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
Thank you Hans for this lovely quote and image. It is great to have you as a fellow curator.
Happy New Year everyone!
Karen Dietz
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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Here are the best articles from across the web that I can find on using stories and storytelling in business. I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat! I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 
Karen Dietz's comment,
May 2, 9:49 AM
Thank you much Emmanuelle for bringing the Just Story It curation into your site! I appreciate the shout out.
Karen Dietz's comment,
May 3, 1:06 PM
Thank you Nikolaos for re-scooping the Just Story It curation! Hope you have a wonderful weekend.
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Karen Dietz's insight:
Now here is a very provocative piece! It's web producer and publisher Adam Westbrook proposing a new idea for visual storytelling on the web. Or suggesting we start looking for one. Either way, Westbrook is definitely on the cutting edge. Even better, this is all presented in story form. With a very different kind of visual presentation than you are used to. So Westbrook is walking his talk here. Both Westbook's ideas and his presentation are very creative. I know you will enjoy both, and get a taste for where visual storytelling on the Internet is going. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
cyneth's curator insight,
May 16, 4:23 PM
Adam Westbrook is proposing a new idea for visual storytelling on the web. As technology becomes more pervasive and immersive, artists are sensing limitless possibilities on the horizon. Adam invites developers, designers, artists and storytellers to engage in a conversation around new ideas. 
mirmilla's curator insight,
May 17, 11:12 AM
Visual Storytelling as a web-native form. An inspiring thought. Delete the scoop?
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Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
Karen Dietz's insight:
Here is a terrific article about how Siemens incorporates storytelling as a core competence in both its marketing and internal corporate culture. It's a fascinating piece where Keith Ritchie from Siemens talks about why they use stories, how they use them, and how they think about them. There's even a discussion about ROI which is a nice twist on how to think of the ROI of stories. I have no idea who actually wrote the article, based on an interview with Ritchie, or I would thank them for putting together such a thorough piece. If you are curious about how larger organizations are using stories -- and how you might be able to do the same regardless of your size -- then check out this post. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
gillkelley's curator insight,
May 13, 4:31 AM
Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'. Delete the scoop?
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Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Source: http://www.demandmetric.com/content/content-marketing-infographic
Via Jonha Revesencio
Karen Dietz's insight:
What a powerful infographic! If ever there were useful stats on how stories can generate results, this is it. But you say, "This is about content." Yes -- and what makes compelling content that generates results? Stories!! So think of this infographic as the handy data you need that demonstrates why 'content' and 'content marketing' is so critical these days. It's a shame the inforgraphic left out stories when illustrating what goes into content. Well, just imagine this as part of the diagram and it will paint a complete picture for you. The take away here? 1 -- share lots of content to increase your leads and grow your business. 2 -- make sure that content is all about sharing stories, regardless of the medium or format. This is your ticket to success! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Steven Mallach's curator insight,
May 15, 5:29 AM
This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.
This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.
Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.
They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).
Nuff said.
Randy Bauer's curator insight,
May 15, 4:07 PM
I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients. Infographics are a great outline, and this one provides much content. 
Kris DaCosta-Jamaica Tourist Board's curator insight,
May 17, 11:43 AM
90% of organizations use #Content Marketing....its not the future. Delete the scoop?
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Innovation leadership needs to start early. Freshman writing may be as good a place as any.
Karen Dietz's insight:
This post is a related topic to storytelling -- it's an article that helps inform us about the need for storytelling and when working with stories needs to start in our careers. The author, Henry Doss, makes the point that reflection is an essential leadership skill. Reflection is also an essential ability for crafting and telling compelling stories. Reflection allows the multiple meanings of the story to emerge. Reflection allows the key message to be known. Reflection allows the story to shift and change over time.Doss says that the ability to reflect can start early on -- in freshmen writing classes. That's why he says Innovation Leadership starts with words, because for students this is "their first exposure to personal growth that is essential to leadership." Storytelling and writing skills are more than just language skills. They are a place of inquiry, as Doss says. There are other points Doss makes in this article and it is worth the read -- especially for anyone in leadership or anyone in education. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Ozzie Gontang, Ph.D.'s curator insight,
May 11, 6:17 PM
Actually it starts with the way that I think. My thinkiandrogen influences who I am. Who I am influences what I do. The writing part comes from my thinking and my being. Reading Lee Thayer's book Leadership Virtuosity would be very helpful in seeing leadership from this aspect and all its many other perspectives. Delete the scoop?
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Scouring for Stories. GiftWorks is fundraising donor management software that helps nonprofit organizations.
Karen Dietz's insight:
Here's a quick post about where to find stories about your organization that you can then share with others. It is written for nonprofits, but frankly any organization can use the same tips. If you get stuck wondering where to find stories, then check this list. Start with your employees and have a story gathering session where you share a story and then use a story prompt to get the ball rolling ("Tell me about a time when..."). Don't have employees? Then gather friends, vendors, select customers and others close to your business who can share their stories with you about what you do and the difference your product/service makes. Some of these tips require a bit of work and preparation. But it will be worth it. Stories are fun and rewarding -- to collect and listen to. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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When faced with creating a conversion-focused SEO landing page, what should our copy focus on?
Karen Dietz's insight:
I read this article and immediately thought "Wow! This is helpful for knowing how to focus stories in the sales process!" It is written using the lens of crafting landing pages and converting readers. But don't let that stop you! The chart works for any kind of marketing/sales activity. The less an audience knows about your product or service, says the author Brian Massey, the more you need to use stories to create awareness. Massey suggests that the more your audience knows you, the focus shifts to product and price info -- and stories are less essential. Well, OK -- to a point. When focused solely on conversion or making the sale, I'll agree. But if you subscribe to relationship marketing -- that's connecting with prospects and turning them into loyal customers by building a long-term relationship with them (for ongoing sales), then keep telling stories all the way along the relationship matrix. For example, in this chart when people are Most Aware of your product/service, then the stories you share are all about your customers. Product and price messages will only go so far. Share stories about your customers using your product/service and how their lives are different as a result. For us biz storytellers, use the chart by adding 'stories' before each category along the bottom of the line:
I hope this article gives you both ideas, and greater confidence how to focus your biz storytelling in the sales and conversion process! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Patricia Stitson's curator insight,
May 8, 12:56 PM
Reminds me of the 'flipped classroom' or learner centric model.
Karen Dietz's comment,
May 10, 12:09 PM
Thanks for your input Annette and I love what your client did! Glad this matrix proves helpful.
Karen Dietz's comment,
May 10, 12:10 PM
Thank you Amy and Patricia for your comments also! Both are insightful.
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New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.
Karen Dietz's insight:
I love reading about topics related to storytelling and music is definitely one of those. So here is a wonderful article about how our brains and bodies interact with music. And what is going on in the brain regarding music is almost identical to storytelling! I like how the article talks about being overwhelmed by a story (that's happened to me), and talks about the notions of 'pleasant surprise' along with 'thwarted expectation'. And the final point is the kicker: some of the recent studies are too simplistic. As the author Ivan Hewett says, "What we need is a proper dialogue between musicians and scientists; then we might learn something really profound." I agree. Too often the studies are simply validating what we already know to be true. This is a necessary step in the research around both music and storytelling. But I think both Hewett and myself are looking for meatier stuff that delivers that 'pleasant surprise' and more. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Karen Goldfarb Copywriter's curator insight,
May 3, 1:18 PM
We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived." 
Mirjana Podvorac's curator insight,
May 4, 2:08 PM
Some new research on some things teachers have known and used for a long time. Delete the scoop?
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A good short talk presents one idea, tells one story, and asks one question.
Karen Dietz's insight:
What a powerful article with a very simple idea: a winning structure to use for a 15-20 minute presentation! If you are going to speak at TED or TEDx, or if you need to boil down an hour-long presentation to 15-20 minutes, how do you do it? By following the 3 steps in the article. Written by Nick Morgan who works in public speaking, I think his advice really works. And story is front and center. Now how great is that?! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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If you want to highlight a product, build a landing page. If you're an internet marketing guru, make a squeeze page. But if you want to start on online movement -- and maybe sell a few books, speak...
Karen Dietz's insight:
Now here is a new and revolutionary way to actually design a website that is a story, and tells a story. Wow -- how great! As author John Koetsier says, Eric Ries of The Lean Startup and author Tim Ferris of The 4-Hour Body have figured out how to do this. The article explains the new way to design websites, and gives examples so you can see the difference. This is not about taking a website and adding stories to it. That's old school -- taking a structure and trying to fit stories into it. This is about changing the website structure so the entire design matches storytelling. Go read the article to get the full explaination and the examples. It is really cutting edge. Hmmmm -- this is making me rethink my website once again! What do you think? This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Listen ... Just because you got people to read your headline doesn't mean your job is done. Nor is your job done if they read the first sentence. Or
Karen Dietz's insight:
Now here is an interesting article from Demian Farnworth at Copyblogger -- and it is all focused on how to create drama and intrigue in your business stories by using Cliffhangers. Farnworth defines what cliffhangers are and how to use them in stories. Then he shares with us how to add them into our biz stories for maximum impact. Yeah! He covers tips like: Curiosity Humor Amazement Doubt Then he digs into internal cliffhangers that keep readers moving through non-fiction work (think data). Very very handy -- and a great way to finesse your business storytelling to new levels in ways that will keep audiences listening/reading and engaged. Go grab these insights and bring them into your storytelling, blogs, websites, and other content. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Karen Dietz's comment,
April 30, 11:48 AM
How great! I am happy you are finding different uses for the material here.
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How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Karen Dietz's insight:
Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories. And in the case of many of the examples shown here, the end is actually all about recycling, which then generates a whole new set of stories. Wow -- life cycle stories will keep you busy for awhile and provide a never ending source of stories for your business. I really like the examples shared in this post, along with the additional points the author points to like lessons Levi Strauss learned as it collecting these kinds of stories and what they did about the knowledge they gained, which created even more stories for them. I love it. So expand your thinking beyond "Here's a story about how we make our product" or "Here's a story about how we crafted our process" to "Here are the stories along the entire life-cycle of our product/service." You will continue to keep customers engaged, and learn critical knowledge in the process. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Mike Ellsworth's curator insight,
April 27, 5:30 PM
Karen Dietz' insight: Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories. ME insight: People want to hear your story. Here's a good way to tell it. Delete the scoop?
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Five rules for doing it right...(How to Tell a Story with Data) @HarvardBiz http://t.co/CcaxzewsjB
Karen Dietz's insight:
It must be the season for data storytelling because here is another terrific article on how to take data, shape it into meaningful material, and share it as a story to complement a presentation. This adds another influencing tool to your storytelling toolkit. I really like how the author Jim Stikeleather reminds us of the different types of audiences we need to pay attention to when shaping data into a story. His list is excellent! I also like this quote from the piece: "Finding the narrative structure will help you decide whether you actually have a story to tell. If you don't, then perhaps this visualization should support exploratory data analysis (EDA) rather than convey information." And there are very good insights here on not censoring, being balanced, and the time you spend on editing. For all of us who need or want to share data as part of our storytelling skills, this article is helpful. This article was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Cowbird has been used by the National Geographic and other outlets as a storytelling tool
Karen Dietz's insight:
Now here's a treat! The digital storytelling tool Cowbird has released new functionality. You are now able to embed a story you create using their tool anywhere on the web -- complete with audio, sharing, handwriting, and more. Here's the direct link to Cowbird: http://cowbird.com Way cool! Have fun making your biz stories with Cowbird, embedding them and sharing them all around. Written by Karen Dietz for her curated content on busines storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Show rather than tell to motivate supporters to care, then act.
Karen Dietz's insight:
Hey, this is a quick article with a very powerful point -- a before and after make-over of a marketing piece. The 'before' promo was not a story. The 'after' promo is a story. And wow - can you experience the difference! If you need a good example of what not to do, and then what to do, this is it. At the end of thea article are even more resources for you for telling your biz stories. They are all written for non-profits, but you will benefit just the same. Enjoy! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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This guest post is by nurse Amy Dixon, who blogs at Creative RN, where it was originally posted on April 30. She attended a writing workshop last summer offered by the CHMP’s program in Narrative W...
Karen Dietz's insight:
This is an unusual post -- but it also reflects a side of business storyteling that rarely gets mentioned. It's the nitty-gritty side of hearing people share their stories. All compelling stories are made up of conflict, strife, struggle, trouble and the like. It's not a story without it. Yet the author here reminds us that it might not always be about happy endings -- and this can be just as powerful. If our business stories are only about the successes or triumphs, are we in some ways denying parts of the soul that inform our humanity? I certainly have personal stories that don't have happy endings, yet they are still powerful for the lessons I learned that I share with others. Hmmm -- this is a thought provoking article about storytelling. What do you get from it? This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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What do children at the park have to do with wooden actors on a stage or with a football coach at the whiteboard? What does a man out for a jog have to do with a leaky faucet or a car jumping a red light?
Karen Dietz's insight:
Storytelling is made up of words. Compelling storytelling is made up of words linked together that tickle the imagination, move a character along a series of events, over come challenges/struggle/trouble, and resolve a problem. But let's back up and focus on words and tickling the imagination. Here's a perfect short video that will expand your thinking. It may take you a few runs through to get all the connections. But it is fun and perfect for Friday! How can you play more with words in your biz storytelling to add that extra edge? This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Three ways to gather powerful and persuasive stories from colleagues, customers, donors, grantees, and yourself for effective messaging.
Karen Dietz's insight:
Story professional and colleague Thaler Pekar wrote this helpful post that is a companion piece to the article I just curated on where to find stories in your organization: http://www.giftworksconnect.com/2013/04/scouring-for-stories/ What I love about Pekar's article is that the 3 ways she lists are more about effective processes for finding stories instead of a list of who to talk with. She tackles evoking a story in person, tips for when someone writes a story for you, and then tips for videoing a story. Again, this post is written for nonprofits, but the same tips apply to any type of business. Between these 2 articles, I hope you find and capture the amazing stories that I know surround you! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Discover fresh insights about yourself, get closer to others, boost performance and other benefits you can glean from sharing meaningful stories about yourself and noticing the stories that others tell you that stick in your mind.
Karen Dietz's insight:
There's a flip side to business storytelling for those who want to go there: every time you tell a story, you get to find out a little more about yourself. What??!! you say. Yep -- sharing your stories (at the entprise or entrepreneural level) not only has an impact on your audiences, it can also impact you if you let it. Each time we tell a story, we share it in a slightly different way, depending on the context and our audience. If we are open and paying attention, little shifts in meaning can occur. Maybe you've been telling a particular story for awhile and you tell it a bit differently one time. Maybe a new piece of information came through, or a new memory, or a new message. You might have walked away from that experience saying, "Oh, now I know more about what that story is really all about!" This article, written by Kare Anderson for Forbes focuses on just this topic. But from a completely different angle! She shares an amazing story about story and personal change and new meanings. It is worth reading. And it is inspirational too! She provides 3 steps also to get us started. Enjoy thinking about your stories in this way -- not only about the lesson to share, but maybe there are hidden meanings for you waiting to be discovered! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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GE is wrapping its 18-month long Focus Forward campaign--which launched at the 2011 Toronto International Film Festival and has traveled a world of festivals in between--this week at the Tribeca Film Festival.
Karen Dietz's insight:
GE is providing is a great example of how to do content marketing with stories -- and doing it in such a way that the stories they share about others are front and center. That means GE is promoting itself in soft ways by not screaming at people, "Here's what we are doing for you today!" I love it. These are great stories and because GE is attached to them, they reap the rewards. So what does this mean for you? Well, if you are an enteprise, the articles has great stats on how much GE has devoted to the campaign and how it's worked for them. For a small business, the lesson is all about sharing the stories of how your customers are heros (not you), and that creating content with these stories is a real winner for your businss. I also really like how this article also shares the steps to success in sharing someone else's story. The medium GE is using is digital storytelling. But the same tips apply to any business of any size. And besides, it's Friday and the GE films are inpsiring. Follow the "Focus Forward" link to view them. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Denyse Drummond-Dunn's curator insight,
May 4, 4:40 AM
Storytelling and video combined into one powerful campaign. Now that's what I call inspiration! Delete the scoop?
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Blog post at Enchanting Marketing : You know your writing needs to stand out.
Karen Dietz's insight:
If you want to jazz up your biz storytelling, make a stronger impact, and get sticky, then using mephors is really critical. I like this article because it not only gives a definition of what a metaphor is, the author then talks about where to find them and how to add them to your blog. Then the author Henneke, in a stroke of genius, gives us the 3 common mistakes to avoid when using metaphors. Like don't mix your metaphors or you will be confusing. Yeah! Have fun spicing up your stories with metaphors and experiencing the difference they can make. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Denyse Drummond-Dunn's curator insight,
May 2, 5:39 AM
Useful explanation of what metaphors are and why they can add spice to your storytelling. Thanks Henneke for the post and Karen for sharing. Delete the scoop?
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Done right, sharing information through stories makes a message sing like NOTHING else can do. I stumbled across Mark Hermann's Rock and Roll Zen blog.
Karen Dietz's insight:
What a terrific interview with musican/storyteller/blogger Mark Hermann about business storytelling. I like his advice for website 'about' pages, his tip for going for more empathy to connect with audiences, and all of the stories he shares about his work and storytelling. And he has terrific tips for different ways to craft stories to engage readers. Kick back, relax, and enjoy reading this post with all the insights shared here. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Karen Dietz's insight:
Hey folks -- looking for a great biz story professional to help you or refer to someone else? Then here's the list for you! My biz story colleague Shawn Callahan in Australia put together this awesome list. I am honored to be in such great company, but frankly, I am more thrilled to see my fellow colleagues and friends on the list because I think they are awesome too. And I am happy to give them a shout out. Everyone's website is listed by their name, so go explore. But mine is listed incorrectly, so go visit me at www.juststoryit.com And if you haven't heard yet, I'm writing "Business Storytelling for Dummies" with colleague Lori Silverman for Wiley Publishers that will be out this Fall. Yeah! I'll keep you posted. Right now it's nose to the grindstone to meet the writing deadlines :) Happy day everyone! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Karen Dietz's insight:
Here's a short, quick but powerful recounting of how my colleague Shawn Callahan is using story, story elements, and story formats to help companies articulate their strategy. It is very informative! We need more stories like this to help us all understand how powerful working with stories can be in different applications. I love the process Shawn used. In particular I like how he encourages his clients to stay in the questioning and possibilities stage before jumping into solution finding. This is an underlying and profound place to remain because thinking gets clearer and sharper. And better pathways emerge for implementation than searching for the immediate quick answers. What few people realize is that this is a little recognized story dynamic. If with our own business stories, if we are able to share our stories and at the same time understand that those stories are constantly in a state of flux and flow -- where understanding about their meanings and implications evolve over time -- then both the stories and the response to our environment improves. Relating to our stories this way means we are in a continual state of discovery. Hmmmm, is the meaning of this story changing? What is the point of the story in the context I find myself in now? What is this story really pointing to? Are there other ways to tell this story that sheds a different light on the business? BTW -- being in this place is kind of fun. It's like being a detective in a mystery book. In our demand for immediacy, this can be a hard position to maintain. Yet it is an essential dynamic, and a quality of excellence, in storytelling. Relating to our stories from this place is the 'art' part of storytelling instead of the 'science' part of it. Well, I hope this article and my little review gives you lots to think about. What are your business stories continually teaching you? How can these insights help you with your strategies and generating solutions? Thank you Shawn for this fabulous piece and the thought-provoking questions it generates! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Karen Dietz's comment,
April 29, 11:22 PM
It's spam Jose! I've already deleted the multiple spam postings to my comments today.
Samantha Rissel's curator insight,
April 30, 9:12 AM
How is business related to literature? What cultural traits help us know more about our ventures? 
Sarosh Daruwalla's curator insight,
April 30, 9:51 AM
In an era where the quick fix is often celebrated, bringing in different perspectives to the table will only enhance the final decision making to be more focused and in the right direction. Delete the scoop?
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It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.
Karen Dietz's insight:
It's easy to say, "Hey, just tell a story and you'll start a relationship." But if our stories do not connect to the person's real needs and issues, we are whistling in the wind. So understanding your audience -- whether as an individual or as a group -- is critical for your biz stories to make a difference. Which is why I selected this article. I don't find too many posts on this topic, which is one reason why I brought it in to this collection. And it is also a really good article. The authors provide specific steps and questions to ask that will allow you to connect more directly with your audience. They will come away from the convesation/story sharing with you saying, "He/she really got me!" That's a double-entendre by the way :) I hope you get some great ideas from this article, and that your influence skills continue to soar. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
SooJin-Stella Lee's comment,
April 30, 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
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Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
Karen Dietz's insight:
What a succinct piece this is showing the significance of story sharing to promote word of mouth marketing. Which we all love and desire. The author, Jon Thomas, gives us nice stats of results companies have experienced using stories. And I like his point that in the old advertising model, 2% conversion was the goal. Today it is 100% engagement, and that word of mouth marketing through storytelling is the way to get there. He then goes on to talk about how to create a brand narrative. That piece of the article is a bit more conceptual with less how-to tips. But what I do like is how he suggests sharing biz stories, and then gives examples. Near the end of the article Thomas discusses the leap companies need to take to really stimulate word of mouth marketing. It is part of offering an experience that people will share stories about. I like how that gets me thinking! The examples shared here are really good, and I know you will benefit from them. Yeah for word of mouth marketing! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Debbie Oveland's curator insight,
May 12, 9:58 AM
Storytelling is the most effective management of your niche, your brand, your life Please read. Delete the scoop?
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Scooped by Karen Dietz onto Just Story It