Tips on creating buyer personas to improve your marketing strategy and content marketing development.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Karen Dietz onto Just Story It |
Scoop.it!
Karen Dietz's insight:
Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful.
What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to.
Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them.
At some point in your business, creating Personas is both helpful and an important activity to do.
I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas.
This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use.
Enjoy!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
 Your new post is loading...
Scoop.it!
Via José Carlos
Karen Dietz's insight:
I discovered this from fellow curator Jose and I thought you would find it both interesting and helpful. The bane of storytellers and biz story professionals are decent evaluation tools. We have scant few. I'd say we don't have any at all, but I'm not aware of everything in the universe :) How do you know a story is good? If you hear a less than compelling story, how do you know what's wrong? The same is true for digital stories. And believe me, I view lots of digital stories and pass on most. Now I have some rubrics to help me tell you why. Standard evaluation measures are essential -- they help build consistency and take evaluations out of the land of white-washing or personality contests. These rubrics were developed for teachers, but any business can use them! I hope they help you as you craft your stories, and to know why a story (digital or otherwise) falls flat. Until we have our own Roger & Ebert (so sad they are both gone now), we'll have to find rubrics where we can, eventually develop our own, and keep testing them out and refining them. 
Ozzie Gontang, Ph.D.'s comment,
April 10, 11:12 AM
Here's a nice story from the word-detective: The Latin "rubrica" meant "red ochre" (a clay-like soil used in coloring) or red coloring itself, as used in makeup and dyes ("ruber" being the Latin word for "red").
One of the earliest uses of "rubric" in English, in the late 14th century, was in reference to the practice at the time of printing directions for the conduct of services, as well as other instructions and explanations, in red letters in religious texts. These sections of the text, designed to catch the eye and command the attention of worshipers, were known as "rubrics." This use eventually produced two other senses of "rubric," that of "an explanation or definition" and "a rule or custom of conduct." The use of red ink to draw the reader's attention to important points was widespread in secular works as well, and "rubric" was applied to a chapter title or other heading in a book or manuscript printed in red. By the 19th century, this had produced the figurative meaning of "a designation or category" 
Karen Dietz's comment,
April 10, 4:08 PM
Love the history of the word Ozzie! Thanks for sharing. And I knowing your metaphoric mind, yes, everything out of your mouth is a story :)
Karen Dietz's comment,
April 11, 11:46 AM
Thank you Ken, Cavett, and Jose for your comments! So glad you found it useful :) Have an awesome weekend.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Summary On the average Web page or blog post, users may read about 20 percent. The first 10 seconds are critical. This score supports your efforts in keeping readers longer. Here is some very interesting work going on by my colleague Urs Gattiker in Switzerland who is working on algorithms to help businesses measure engagement on their websites. This is tough work but I think Urs is on to something here. While we don't have measures yet on the quality of stories on a website/blog, the algorithms here will indicate if the stories you share on your site are captivating (longer site visits). If you end up with a low score, you probably need to revisit your content and visuals. I look forward to hearing more about Urs' work as he continues to work on these algorithms and shares his results with us. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scooped by Karen Dietz onto Just Story It