Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it.
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Scooped by Karen Dietz onto Just Story It |
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Alessio Manca's comment,
December 27, 2012 1:34 PM
You Poet! :)
Karen Dietz's comment,
December 27, 2012 3:24 PM
LOL -- yes, at heart! Enjoy the day :)
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …
Karen Dietz's insight:
Here author and story practitioner David Lee tackles how to connect employees and customers around storytelling to build engagement, enhance customer service, and build both branding and corporate culture efforts. Like David's previous article on employee orientation and storytelling, articles about the specifics (not platitudes) of how to link customers and employee together so stories are generated are few and far between. There are both good insights and good tips here. Particularly about addressing the common 'line of sight' problem. Enjoy! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Casey Strachan's curator insight,
February 10, 4:33 PM
Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.
Casey Strachan's curator insight,
February 10, 4:33 PM
Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture. Delete the scoop?
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Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace.
Karen Dietz's insight:
I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical. And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners. In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter." Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing. And it is also not just about broadcasting a message -- it's about reciprical storytelling. Enjoy this unique perspective on emotions and business economics. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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L.L. Bean: The importance of relationships [via storytelling] in CRM and social in CSR - Brian Solis![L.L. Bean: The importance of relationships [via storytelling] in CRM and social in CSR - Brian Solis | Just Story It | Scoop.it](http://img.scoop.it/uAfV7tcp_-3uGmw_sTJwDTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Great example of the power of #storytelling -> L.L. Bean: The importance of relationships in CRM and social in CSR http://t.co/93Qtz6ua
Karen Dietz's insight:
This is a terrific example of how a company (L. L. Bean) is using customer stories effectively. And the blog post is a great story! Think about this for your own business or organization. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Hey folks -- if there is just one small thing you can do to prep for more business in 2013, it's upgrading your About Page on your website.
I really like the point the author, Bryan Eisenberg, makes -- "'About Us' is often the most neglected page on any website; if the page exists at all. It can put a human face on an otherwise technical, dry, and impersonal website. Properly written, it can provide some serious buying resolve to certain customer segments."
To help you get your story skills revved up to tackle this project, Eisenberg asks several really awesome questions at the end of the article. I know these will get those wheels turning in your brain.
And don't forget to give yourself time for several iterations. I just updated my year-old LinkedIn profile. My focus was on integrating several different aspects of my career and this time, it just came flowing out as a narrative that I now really like.
But trust me -- it took time to ask and answer to myself the same kind of questions posed in this article.
Am I done? No way. I realize I can change and update my About Me narrative as I need to. That is the beauty of storytelling -- our stories shift and change as we do. Our work as storytellers -- particularly in business -- is to remain authentic, engaging, and uplifting.
So what story(ies) are you going to be sharing in 2013 to grow your business?
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it