Have you ever heard of the old adage, “There’s publicity you pay for, and there’s publicity you pray for (free stuff).”? Attempting to garner free press is a daunting challenge. In fact, when I conduct marketing assessments for senior care providers, I rarely see storytelling being used in either print or verbal communication.
Here's a very good article explaining how sharing your biz stories generates referrals. Once very smart & successful client I was working with, who's business depended on referrals, had a huge Aha! moment when we were working together one day. He realized that by not sharing his company's stories, people had very little to say about their services when talking with others. Imagine how many opportunities were missed that would have grown his business bigger and faster!
Thanks for this article goes to fellow curator Gregg Morris (Story & Narrative).
Via Gregg Morris