Do people still care about longer-form blog posts and narratives to tell stories in the era of Pinterest, YouTube, and Twitter? The answer is yes.
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Scooped by Karen Dietz onto Just Story It |
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Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by Via Baiba Svenca
Karen Dietz's insight:
I rescooped this from fellow curator Baiba Svenca even though I have curated the original video before. I did so because in this SlideShare presentation, it examines WHY this funny video -- Dumb Ways To Die -- really sticks. It's based on the Heath brother's book "Made To Stick." The presentation was put together by Orsolya Nemes in Budapest, Hungry, who is a consultant / trainer. It's a fabulous primer about how to craft your stories (and other material) so people remember it and repeat it via word-of-mouth marketing. The video is less a story, but it embodies many devices we use in storytelling to make our work memorable and repeatable. You will want to take note of these elements. That's a good thing! So have fun watching the video (it is one of my favorites) and go through the slide presentation to understand why it works so well. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Karen Dietz's comment,
March 19, 12:22 PM
LOL Ken! There are times I find a great article and wish I could have a 'redo' with a client :)
Denyse Drummond-Dunn's curator insight,
March 20, 8:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight,
April 28, 6:35 PM
Simple, Unexpected, Concrete, Credible, Emotional, Stories Delete the scoop?
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Hooray! Social media storytelling is not limited to 140 characters or short quips.
This article discusses how popular 1,000+ word stories are on Facebook and how important the stories your customers share will be in 2013.
Story on!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it