It’s clear that many of us want more meaning in our work as well as from the products, services, and organizations with which we choose to interact.
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Scooped by Karen Dietz onto Just Story It |
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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The thesis of this study – that storytelling skills gave an evolutionary advantage to our early ancestors – is an original perspective on human development, and in probing how this inheritance affects our modern lives, I draw on ...
Karen Dietz's insight:
In this latest research -- available as a downloadable e-book from the BiteSize science series -- we learn how stories were essential to our evolution. And still are. And that science, scientists, and storytelling are intimately linked. Love that. And who knew there is a new discipline -- the psychology of narrative -- that's investigating all of that? Read this article and e-book through the lense of business. Businesses evolve. Learning more about how stories support evolution -- or not -- would be wise to know about. Turns out metaphor is key. The e-book is $2.99 on Amazon and I am adding it to my library (I have no affiliation with the author or publisher). And then make sure I use this material when working with physicians, engineers, and other science types. I hope you enjoy this latest research. It sounds like it is written in plain language. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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We’re all specialists today. That’s great for developing the next new thing, but terrible for the art of communication. Hey -- what's the secret to effective storytelling? Well, there are several and one big one is the ability to use metaphors in your business stories. This is a great article on the how & why of metaphors, and contains a link to another article on how to create a few to describe your product, service or company. I find it is easiest for me to find metaphors to use by paying attention to my environment (for ideas) and listening for the metaphors other people are using in their daily conversations (for examples). There's a treasure trove out there! Happy metaphor hunting and creating :) Delete the scoop?
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Metaphors, or vivid mind-pictures, carry meaning effortlessly and powerfully. As Johnson points out, a metaphor is embodied cognition. They are deeply imbedded in our thinking. They help us to make sense of, get closer to what may not be immediately understandable. A metaphor is no mere ornament of language. We live by metaphors. Here's what I really like about this guest post by Graham Williams of Halo and Noose on the Just Story It blog: it's all about the power of metaphor to shape our world. By writing this article Graham is doing a few things for us:
There are a number of insights here and I hope it gets you thinking about using diffent kinds of metaphors more directly in your business! This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it Delete the scoop?
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Well here's a thoughtful piece as we wind up 2012 that gets me thinking about the role of storytelling in business.
This article is all about the ongoing shifts occuring in business and I think story dynamics and narrative work are both shaping/influencing these shifts, as well as being a vehicle for finding meaning. I am not sure if the popularity of biz storytelling is the cause, the effect, or a combo of both -- but it is fascinating to think about.
What I love about this article by Alex Pattakos and Elaine Dundon is they coin a new word -- anthrocapitalism -- and talk about how this is more than just 'corporate social responsibility'. And they educate us about the origins of the word 'philanthropy' and its role in rethinking capitalism. They go on to talk about how our economy is shifting away from transaction to engagement and what this really means.
Great food for thought. They also give examples of companies who are embodying 'anthroeconomics', creating meaningful work, promoting a deeper purpose, and increasing their profits at the same time.
As the authors say at the end: "The shift towards anthrocapitalism represents a new role for leaders and a new role for organizations. It’s time to ask what you as a leader and inspirational role model can do to focus on both doing well and doing good, making the world a better place."
So what is the role of storytelling here and its meaning-making abilities? Is storytelling the impetus, the vehicle, or both? Or are there better questions to ask? What do you think? Hmmmmm.......
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it