In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Startedby Ann Handley from Marketing Profs. Did the ...
Via José Carlos
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Rescooped by Karen Dietz from Digital Storytelling onto Just Story It |
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Via José Carlos
Karen Dietz's insight:
I think the questions posed here to help you figure out your business stories are just terrific. There are 8 of them and will really get you thinking about your business, what makes you unique, and the stories you could possibly tell.
Even if your business or organization (for profit or nonprofit), these questions are important to ask. So how would you answer these questions?
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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This guest post is by nurse Amy Dixon, who blogs at Creative RN, where it was originally posted on April 30. She attended a writing workshop last summer offered by the CHMP’s program in Narrative W...
Karen Dietz's insight:
This is an unusual post -- but it also reflects a side of business storyteling that rarely gets mentioned. It's the nitty-gritty side of hearing people share their stories. All compelling stories are made up of conflict, strife, struggle, trouble and the like. It's not a story without it. Yet the author here reminds us that it might not always be about happy endings -- and this can be just as powerful. If our business stories are only about the successes or triumphs, are we in some ways denying parts of the soul that inform our humanity? I certainly have personal stories that don't have happy endings, yet they are still powerful for the lessons I learned that I share with others. Hmmm -- this is a thought provoking article about storytelling. What do you get from it? This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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After two months of use, we’ve learned to our sorrow that EMRs don’t tell us stories that make cognitive sense. For years we've suffered from 'death by PowerPoint' as people's thinking and experience was forced into this limited computerized framework for transfering knowledge. Now physicians are facing a similar problem. That's because we think of knowledge as discrete pieces of information instead of knowing that knowledge is best conveyed through stories and rich media imbedded with layered meanings. Oh, when will we learn? Patients ARE stories. You would think that with all the work going on in storytelling these days (social media, marketing, branding, sales, leadership, agile software development, architecture, education, training, teamwork, and other business applications) someone somewhere would get the idea that Electronic Medical Records (EMR) should allow for story capture. Oh well. OK, I'll get off my soap box now. To really understand the beauty and the warts of EMR and its connection to storytelling, read this article. Maybe you'll be the one with the breakthrough idea and be the next mega-millionare for solving this problem! Delete the scoop?
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Many companies don't know where to start when it comes to storytelling. Especially, B2B companies. There is a good way to start and that is asking the right questions. And what a better way than to be ask questions geared toward the underutilized marketing tool of storytelling.