Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Karen Dietz onto Just Story It |
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
 Your new post is loading...
Scoop.it!
About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use
Karen Dietz's insight:
Here is a terrific example of how a company -- in this case IBM -- is effectively using the dynamics of story sharing in social media. They are tapping into collective wisdom, relinquishing control, and accentuating their brand's corporate character. The end result: discovery, consumption and engagement. Go read how they are doing it. I bet you can do it too! This post was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Mike Ellsworth's curator insight,
March 17, 10:43 PM
IBM gets it. Telling stories increases engagement which increases bottom line. 
Karen Dietz's comment,
March 18, 1:45 PM
Jeff & Mike, glad you liked it. The article & photo is a little dry, but truly IBM is showing us the way when it comes to biz storytelling and social engagement. Thanks for your re-scoops and comments!
Mike Ellsworth's comment,
March 19, 5:52 PM
Karen, yeah, IBM doesn't quite understand yet how to Be a Person!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
This is a very quick and short post by my colleague Shawn Callahan in Australia.
All I can say is: Yes!! Avoid this rookie mistake when sharing your stories. You'll get far better results.