You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
This article goes hand-in-hand with another post I curated a few days about about sequencing content.
The author here, Georgina Laidlaw, talks about creating long-term story arcs for your content.
Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.
She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.
Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.
As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.
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Most people are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs.
Karen Dietz's insight:
What a terrific piece from Harvard Business Review about reclaiming your creative confidence. As biz story practitioners, that is what we do -- help clients become better storytellers and build their creative confidence at the same time. This article shares recent research about creativity, and tips for building your creative confidence. It's the most sought-after ability today. When building your storytelling skills, make sure you find a coach or trusted partner and lock your normal tendencies for critical feedback ("Hey, sock it to me; I can take it!") in the closet. Criticism (often disguised as critical feedback) does not allow creativity to flourish. So only use appreciative strengths-based coaching techniques. Then it is all a matter of practice practice practice -- orally with a partner, not in front of a mirror. As Julie Child said: "The only real stumbling block is fear of failure. In cooking you've got to have a 'What the hell?' attitude." Now -- I'm going to take my own advice and keep practicing practicing practicing on my new MAC because I've tried 3 times to curate this article! I keep making mistakes with the mouse, the keyboard, and trying to figure out the ways of Safari. LOL -- glad my husband keeps encouraging me and I've taken a "What the hell?" attitude! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Remember G said, I need to trust the listener, my skill, the story. In this lesson, I wanted G to look at his relationships with face-to-face partners in the
Karen Dietz's insight:
My colleague Limor Shiponi in Isreal is writing blog posts as she coaches a client in story skills. Limor is a totally amazing storyteller who also works in business. This woman knows her stuff and is a deep thinker in the story world. So it is really fabulous that she is sharing with us her client's process and her coaching input. This post focuses on listening to the audience -- and the ability to create meaning in a story when your audience is diverse in their thinking, experiences, and backgrounds. Limor and her client are working on telling the Rapunzel fairy tale. You will probably never tell this in your business -- yet the insights here about finding fresh meaning with a story we already know is priceless.
Thank you Limor for sharing. And yes, I agree -- the quote at the end is the best I a have also heard about storytelling! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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I've been telling my clients this for a long time, nicely explained here why the long story format works in digital media and why it's important to invest in it.