You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
This article goes hand-in-hand with another post I curated a few days about about sequencing content.
The author here, Georgina Laidlaw, talks about creating long-term story arcs for your content.
Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.
She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.
Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.
As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.
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STANFORD GRADUATE SCHOOL OF BUSINESS — JD Schramm has a reassuring message for anyone – and that includes just about everyone, really – who frets over the (RT @ReadHeavily: From the Stanford School of Business: 8 Habits of Concise Storytelling That... I've already brought the 1.5 hour video of JD Schramm delivering this excellent workshop on storytelling into the Just Story It scoops. But if you are pressed for time, here's the synopsis of Schramm's work. I still recommend viewing the video yet this article will do in a pinch! Delete the scoop?
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I've been telling my clients this for a long time, nicely explained here why the long story format works in digital media and why it's important to invest in it.