Most people are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs.
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If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ... This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation. "Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales. The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel. From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant! I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement. For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Transactional Storytelling is the construction of a story through the trade and repurposing of images and image sequences. The intention behind it is using the retail experience to elicit a consumer dialog that boosts empathy and provides meaningful moments. Now here's a new development for you: environmental storytelling in retail spaces. It's not about Earth Day or messages about the environment. It's about well-crafted storied spaces. Think of stage sets combined with scripts, sounds, and aromas to create an enhanced customer experience. It's wrapping people in a story and delivering a message at the same time. It's also about using story triggers effectively, although that is not directly talked about in this post. Of course, this really isn't that new. Walt Disney and his Imagineers have been masters of building stories via physical structures/environments for decades (Disneyland, etc.). And the Vancouver company Envisioning and Storytelling has been creating these storied environments for real estate sales offices for quite a long time now too. Now retail is getting into the picture in a bigger way. Not sure how all this is going to work out -- is it really storytelling?? -- but it's interesting to watch. So stay tuned! Delete the scoop?
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We can all agree that the work we do should inform, be appropriate to the client and their audience, and, of course, look good. But there’s a bonus third attribute worth aiming for—creating a lasting impression. This article is long but a fascinating read -- especially for anyone who is working with stories in an organization and wants to know about creating visual memories. Storytelling is creating art in the air. That means it is ephemeral and only lives on in the person who heard the story. That means the story we tell has to be compelling in order for it to stick in the minds of our listeners, and be repeated. This article on faciliating visual memory is provacative on several levels.
Once you have a compelling story to share, then start thinking about how you can create visual memories to have your stories stick even longer and more powerfully in the minds of your listeners. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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By now you’ve surely gotten the memo: Storytelling is 'it' in business and communication today. But places can, and do, tell stories, too." This is a great article because it is one of those pieces that continues to expand our notion of storytelling and how to apply its principles for more meaningful and richer experiences in our lives. In this case, how story dynamics shape our physical environment. I know I've talked about this before and curated at least one other article about this. As one trained in researching and analyzing built environments (vernacular architecture and cultural landscapes), I've known for decades how our mental and social constructs show up as expressions in the buildings and spaces around us. If we are hard-wired for stories, think in stories, and language in stories, then it makes perfect sense that we build storied environments. Walt Disney knew this and consciously designed his themepark as storied spaces that we move through. The best architects and city/landscape designers know this. Yet all too often we are confronted with buildings and landscapes with no soul. That's a major bummer because those places/spaces do not enliven us, but diminish us in some way. OK -- off my soap box. Read this short but meaty article about storytelling and workplace design. Then cross your fingers people start paying attention and start designing different kinds of spaces for us! Delete the scoop?
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What a terrific piece from Harvard Business Review about reclaiming your creative confidence. As biz story practitioners, that is what we do -- help clients become better storytellers and build their creative confidence at the same time.
This article shares recent research about creativity, and tips for building your creative confidence.
It's the most sought-after ability today.
When building your storytelling skills, make sure you find a coach or trusted partner and lock your normal tendencies for critical feedback ("Hey, sock it to me; I can take it!") in the closet. Criticism (often disguised as critical feedback) does not allow creativity to flourish.
So only use appreciative strengths-based coaching techniques. Then it is all a matter of practice practice practice -- orally with a partner, not in front of a mirror. As Julie Child said: "The only real stumbling block is fear of failure. In cooking you've got to have a 'What the hell?' attitude."
Now -- I'm going to take my own advice and keep practicing practicing practicing on my new MAC because I've tried 3 times to curate this article! I keep making mistakes with the mouse, the keyboard, and trying to figure out the ways of Safari. LOL -- glad my husband keeps encouraging me and I've taken a "What the hell?" attitude!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it