Using the power of storytelling, organizations can create not only more seamless cross-departmental interactions, but create more emotionally engaging customer experiences.
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
Ooooooooh, what fun to play with! And what a great way to tell a quick business story. I love easy and quick! Write out the dialoge between 2 characters -- your business and a client, for example. Add some music and click play. Then watch the magic happen! Then post it to Google+ or other places. Woo hoo! Thanks Robin Good for finding and sharing this. Life just got easier for us biz storytellers! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Here is what I really like about this article:
It encourages enterprises to think about how customers interface with their organization, and to re-craft those interactions through the lense of storytelling.
Why? To provide customers engaging experiences, who will then turn around and tell great stories about your organization -- building raving fans.
Fabulous! This is quite a unique perspective in corporate storytelling -- and a much needed one. Following the tenents suggested here may not be easy, but will be worth it in the long run.
This is a meaty article that will take a few more minutes to digest. If you are an influencer in a larger company or a consultant to one, then this article bears paying attention to.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it