Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
If part of your branding is connected to your local place, then are there additional kinds of stories you should be adding to your biz story mix?
Absoslutely! And here's the list based on an National Public Radio Facebook experiment.
Now this may not be the most sophisticated research ever conducted, but frankly, we need all the help we can get generating ideas for stories for blogs, articles, presentations, and the like. So I'll take ideas where I can get them!
And before we go much further, let's ask this question: who wouldn't benefit from stories about your local geographic area into the mix???
My answer? no one. That means everyone could benefit from this post!
So can you add stories that explain more about your 'place'? How about 'curiosity stimulators' regarding your location? Or 'topical buzzers'?
There are 9 types of stories explained here in this article and I know you will get ideas from reading it.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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Tell me if you’ve heard this one before – you’re on a project that was thrust on your stakeholder groups from high above. They were insufficiently consulted during the problem definition phase, and they are now questioning everything during implementation. These stakeholders can’t get the project to be outright cancelled, but they can cause it to be ultimately unsuccessful if they don’t commit to putting their time and energy into ensuring that the solution being developed is appropriately used. Sound familiar? It sure does to me! So what is a leader, manager, consultant to do? Add stories into the mix. I like this article because it directly addresses the difficulties of project management, enrolling people to your cause, and how stories can be one of the remedies applied. The author includes 3 steps to shift the situation and get your projects back on track. If you are stuck -- read this. And if you consult with others, tuck this list in your back pocket to keep your clients & project on track. Read the full article here: http://www.batimes.com/articles/the-power-of-story-in-business-analysis.html This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Karen Dietz's comment,
June 23, 2012 12:39 PM
Glad you like it Jan! Thanks for the comment. Have a great weekend :)
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Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading.