Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
If part of your branding is connected to your local place, then are there additional kinds of stories you should be adding to your biz story mix?
Absoslutely! And here's the list based on an National Public Radio Facebook experiment.
Now this may not be the most sophisticated research ever conducted, but frankly, we need all the help we can get generating ideas for stories for blogs, articles, presentations, and the like. So I'll take ideas where I can get them!
And before we go much further, let's ask this question: who wouldn't benefit from stories about your local geographic area into the mix???
My answer? no one. That means everyone could benefit from this post!
So can you add stories that explain more about your 'place'? How about 'curiosity stimulators' regarding your location? Or 'topical buzzers'?
There are 9 types of stories explained here in this article and I know you will get ideas from reading it.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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Imagine this scenario: As a real estate professional, you’re walking a potential buyer through yet another home. You’re not sure how many homes you’ve seen with them. It seems like ... I think this is a great article not only for real estate agents, but also for any business. And I really like the practical advice and examples specifically geared towards real estate professionals! Here's how any business can use this advice: find out what your customer stories are, and then craft your biz stories to connect with their stories. CAUTION: don't make up stories. Making up biz stories to hook customers is manipulation. Instead, craft your authentic business stories. Part of your work is attracting customers who can connect with your stories. But don't do this blind -- find out as much as you can about the kinds of customers you want to work with and their stories. There should be natural connections between your stories and theirs. So find them! Read the rest of this article for more insights and concrete examples. Delete the scoop?
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Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading.