Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
If part of your branding is connected to your local place, then are there additional kinds of stories you should be adding to your biz story mix?
Absoslutely! And here's the list based on an National Public Radio Facebook experiment.
Now this may not be the most sophisticated research ever conducted, but frankly, we need all the help we can get generating ideas for stories for blogs, articles, presentations, and the like. So I'll take ideas where I can get them!
And before we go much further, let's ask this question: who wouldn't benefit from stories about your local geographic area into the mix???
My answer? no one. That means everyone could benefit from this post!
So can you add stories that explain more about your 'place'? How about 'curiosity stimulators' regarding your location? Or 'topical buzzers'?
There are 9 types of stories explained here in this article and I know you will get ideas from reading it.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories. I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business. The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example! Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading.