Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.
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Scooped by Karen Dietz onto Just Story It |
Scoop.it!
Karen Dietz's insight:
What an interesting article this is for anyone in business!
As I read it, I could see that the triggers to fascination that they list are also emotions that are often part of business stories. So this is a twist on common articles that talk about emotional connection in marketing.
So which of the 7 psychological triggers to fascination do you gravitate toward? And which ones end up in your biz stories?
Here's the link to the original article: http://boostblogtraffic.com/fascinate-sally-hogshead/
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by Via Baiba Svenca
Karen Dietz's insight:
I rescooped this from fellow curator Baiba Svenca even though I have curated the original video before. I did so because in this SlideShare presentation, it examines WHY this funny video -- Dumb Ways To Die -- really sticks. It's based on the Heath brother's book "Made To Stick." The presentation was put together by Orsolya Nemes in Budapest, Hungry, who is a consultant / trainer. It's a fabulous primer about how to craft your stories (and other material) so people remember it and repeat it via word-of-mouth marketing. The video is less a story, but it embodies many devices we use in storytelling to make our work memorable and repeatable. You will want to take note of these elements. That's a good thing! So have fun watching the video (it is one of my favorites) and go through the slide presentation to understand why it works so well. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Denyse Drummond-Dunn's curator insight,
March 20, 8:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight,
April 28, 6:35 PM
Simple, Unexpected, Concrete, Credible, Emotional, Stories 
Lucy Beaton's curator insight,
Today, 4:03 AM
It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories. Delete the scoop?
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