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All the best info on storytelling to lead and grow your biz
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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | Just Story It | Scoop.it
Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.
Karen Dietz's insight:

What an interesting article this is for anyone in business!


As I read it, I could see that the triggers to fascination that they list are also emotions that are often part of business stories. So this is a twist on common articles that talk about emotional connection in marketing.


So which of the 7 psychological triggers to fascination do you gravitate toward? And which ones end up in your biz stories?


Here's the link to the original article: http://boostblogtraffic.com/fascinate-sally-hogshead/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Hélène Brevet's comment, December 10, 2012 10:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
Markose Abraham's curator insight, December 11, 2012 7:54 PM

Loyal following required

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5 Content Formats [for your biz stories] to Help You Rock Mobile in 2012

5 Content Formats [for your biz stories] to Help You Rock Mobile in 2012 | Just Story It | Scoop.it

This post was written by Cory Eridon for Hubspot and shared by my fellow curator Jan Gordon who comments below. I decided to bring this into the Just Story It curated content because mobile rocks and it opens up a whole new way for us to share our business stories.  Each of the 5 content formats are perfect venues for story sharing. So start making those mobile marketing plans for 2012!

 

Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.

 

Before we get to the content types, here are some exciting stats on the growth of mobile.....

 

**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.

 

**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,

 

**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million

 

The 5 content types for mobile are: How can you incorporate them into your marketing mix?

 

*Infographics (see articles on this in the Just Story It curated content)

*ebooks

*cartoons (see the article on graphic storytelling in the Just Story It curated content)

*video (see articles on digital storytelling in the Just Story It curated content)

*podcasts

 

Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"

 

Read full article here: [http://bit.ly/tcIsrC]


Via janlgordon
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