The final installment of our 4 part series around knowing your audience for better messaging and storytelling is the most simple and most complex at the same time. It will require extreme objectivity, a modicum of honesty and a tinge of bravery.
This is a very short article and super quick read. But I like it because it's all about reverse engineering to get at what's in our customer's heads. Crafting a telling a story that connects with customers and prospects is both the art and science of storytelling. As we begin crafting our stories, this little piece can help us gain some additional perspective and material.
I just wish the author had said more! That said, go through the activity in the article.
Here's my tip: you might think you know what your customer thinks about your product/service. But maybe not with 100% confidence. You don't want this to be a self-fulfilling prophecy. So go ask a few customers about their experience with your product/service to get the real goods. Then go through the steps in the article.