A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
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Scooped by Karen Dietz onto Just Story It |
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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The thesis of this study – that storytelling skills gave an evolutionary advantage to our early ancestors – is an original perspective on human development, and in probing how this inheritance affects our modern lives, I draw on ...
Karen Dietz's insight:
In this latest research -- available as a downloadable e-book from the BiteSize science series -- we learn how stories were essential to our evolution. And still are. And that science, scientists, and storytelling are intimately linked. Love that. And who knew there is a new discipline -- the psychology of narrative -- that's investigating all of that? Read this article and e-book through the lense of business. Businesses evolve. Learning more about how stories support evolution -- or not -- would be wise to know about. Turns out metaphor is key. The e-book is $2.99 on Amazon and I am adding it to my library (I have no affiliation with the author or publisher). And then make sure I use this material when working with physicians, engineers, and other science types. I hope you enjoy this latest research. It sounds like it is written in plain language. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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We’re all specialists today. That’s great for developing the next new thing, but terrible for the art of communication. Hey -- what's the secret to effective storytelling? Well, there are several and one big one is the ability to use metaphors in your business stories. This is a great article on the how & why of metaphors, and contains a link to another article on how to create a few to describe your product, service or company. I find it is easiest for me to find metaphors to use by paying attention to my environment (for ideas) and listening for the metaphors other people are using in their daily conversations (for examples). There's a treasure trove out there! Happy metaphor hunting and creating :) Delete the scoop?
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Metaphors, or vivid mind-pictures, carry meaning effortlessly and powerfully. As Johnson points out, a metaphor is embodied cognition. They are deeply imbedded in our thinking. They help us to make sense of, get closer to what may not be immediately understandable. A metaphor is no mere ornament of language. We live by metaphors. Here's what I really like about this guest post by Graham Williams of Halo and Noose on the Just Story It blog: it's all about the power of metaphor to shape our world. By writing this article Graham is doing a few things for us:
There are a number of insights here and I hope it gets you thinking about using diffent kinds of metaphors more directly in your business! This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it Delete the scoop?
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Hey folks -- what a great article that talk about how dramatically the brain changes when it is engage with a story. It is terrific information for when you want to explain the power of storytelling and why it works so powerfully in communication.
Tips for working with stories include exchange giving suggestions for telling stories with others; how to write more persuasively using stories; and a reminder to boil down the complex into the simple via stories.
This post is a nice piece and will come in handy -- either to explain storytelling or to stimulate ideas for how to work with stories in your marketing. Keep it around!
Thanks go to my friend and story colleague Patti Christiansen for finding this article and sending it to me!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it