"A Story is a progression of events in a cause and effect chain.The only part that changes as new mediums are added to the long-standing history if multi-platform Transmedia, is not Story but Style."
Once again Mike Jones hits the nail on the head, helping us sort through the hype about transmedia storytelling. Is transmedia storytelling fun and cool? Absolutely. Is it changing the fundamentals of storytelling? Absolutely not.
Discover what's real and what's hype by reading both this article, and the previous one posted here on transmedia storytelling.