Wired.co.uk Wearable tech can change the way we tell stories Wired.co.uk He said that until now, digital storytelling had been largely about taking existing media and putting it online -- so movies are now streamed online and books can be read in...
Karen Dietz's insight:
Wow -- not sure what to make of this new development. Do I really want one of my personal devices to measure my reactions to stories and send them to some company or political party?
Since we constantly engage with stories on a daily basis, the amount of info could be staggering. And is nothing private anymore?
Still, how amazing it would be if I could guage the reactions to the biz stories I am sharing through one of these devices. If I was a big business spending tons of cash on story marketing/branding, I can see how this could be desirable.
Of course, if I'm sharing stories in person and I have had the proper training, I should be able to guage reactions to any part of the story instantly and don't need a device.
Well, as you can see I am on the fence about all of this. Call me old school :)
Ay yi yi -- what is your reaction to this latest tech development?
When people have been traumatized, they’re often reluctant to talk to the media. There are ways of getting them to open up, though, and of showing them the value in sharing their story.
I talked with five journalists who have interviewed sexual assault victims, people with mental illnesses and parents who have lost children. Here are 10 tips from them.
If you are a non-profit who works with people facing tough challenges or who have been traumatized in some way, yet you want to share their stories, then these 10 tips from journalists you may find helpful.
But those of us who have been around storytelling as a dynamic meaning-making process know that these 10 tips do not deal with the real issues involved here.
For example, people's ability to share their story about a difficult issue evolves over time. At first they may only be able to tell you a tiny piece of the story. Or share a piece of 'black humor' about what happened. Eventually they may be able to tell more of the story, depending on their own healing process. So if you use these tips and expect to get the whole enchilada, be respectful and adjust your expectations. Don't push. You may do more damage than good.
And who they share their story with depends on the level of trust and intimacy they share with a person. Personal stories -- particularly stories of trauma -- can be characterized as stories you share with strangers on the front porch, stories you share in the living room when some trust has developed, and back-room stories that you feel comfortable sharing with your most intimate friends or partners.
Expecting someone to share a back-room story with you when you are a stranger to them means you are totally clueless. The result could be resistence or even more trauma.
So what is a non-profit to do?
Well, take these 10 tips in hand, but bring your understanding about people's ability to share their story to your work. And then work with the front porch to back-room story types so you know better what kinds of stories to ask for and when.
Listening is one of the four fundamental competencies of a professional sales person, and yet, many sales reps fail to do it well.
Want more business? Want to engage customers? It is all about listening!
Here's what I like about this article -- it is all about listening and doing it in such a way that it actually evokes stories.
There is even a script given that is actually leading a potential customer into sharing their story. This leads to (as the author says) "From a sales person’s perspective, the more we listen, the more different positions, motivations, opinions, and nuances we are able to understand and accommodate. The wiser and more capable we become. Since we are able to understand an ever-growing panoply of positions and opinions, we are able to feel a rapport with more and more customers, and move closer to a consensus position with them."
There are good examples and how-to tips here that will help you listen better and evoke stories from customers. Enjoy the read.
After two months of use, we’ve learned to our sorrow that EMRs don’t tell us stories that make cognitive sense.
For years we've suffered from 'death by PowerPoint' as people's thinking and experience was forced into this limited computerized framework for transfering knowledge.
Now physicians are facing a similar problem. That's because we think of knowledge as discrete pieces of information instead of knowing that knowledge is best conveyed through stories and rich media imbedded with layered meanings.
Oh, when will we learn? Patients ARE stories.
You would think that with all the work going on in storytelling these days (social media, marketing, branding, sales, leadership, agile software development, architecture, education, training, teamwork, and other business applications) someone somewhere would get the idea that Electronic Medical Records (EMR) should allow for story capture.
Oh well. OK, I'll get off my soap box now.
To really understand the beauty and the warts of EMR and its connection to storytelling, read this article. Maybe you'll be the one with the breakthrough idea and be the next mega-millionare for solving this problem!
Vimeo's Karoline K. explains how stories are integral to understanding your customers so you can design effective solutions (products/services) for them. This is a great video!
Rule #1 in business: people are searching for solutions and it is your job to find out what they are searching for and fill that need. NOT decide what they need and try to convince them to buy it. Well, OK -- you could do it that way but it's a struggle.
Surveys and focus groups will only get you so far. Interviewing your customers/prospects and evoking stories from them will gain you rich rich material that will guide your product development/service delivery. You will gain not only material about how to design your product, but how to connect with your prospects in marketing and advertising efforts.
Stop using focus groups -- create story gathering sessions with your prospects. Don't ask for descriptions, information, or opinions. Ask them to tell you about a time when...in order to evoke an authentic story. You will be amazed at the results.
Storytelling Dice is a new role play game designed to teach your sales & marketing teams how to:
• Make your value propositions stick like Velcro by telling relevant and memorable stories that inspire your customers to take action. • Think on their feet since every sales situation is different. • Have fun discussing how real people have used your offering to solve real problems.
This looks like a very cool tool! I just purchased it so I can try it out with a sales team I am working with.
In the meantime, read all about it, go through the SlideShare document, download the free teamplate, and see if it intrigues you.
Every company has customer stories to tell. Some don’t know they have them, some don’t tell them well while others miss the mark by using them to carry marketing too overtly.
I like the focus of this SlideShare piece because it distinguishes between a customer story platform and other customer contact models. And it makes the case for having a customer story platform very well. So I think you will receive lots of good insights here.
But this is what disturbs me about it:
There is no understanding about the power of story sharing -- which is a dynamic inherent in storytelling. Story sharing is all about engaging with your customer in an ongoing story swap about you and them. If you go after customer stories, then you have to add this into the equation and internal company conversation if you want to get the highest value from your story activities that continues to spiral upward. Otherwise you head into issue #2:
The tone of this piece is heading into the realm of exploitation. A customer is viewed here as a commodity, and so is that customer's story. But whose story is it anyway??! The tone here is "Let me extract a story from you and then push my message to the world using you." Ugh!! This leads us into issue #3:
Ethics. Nowhere in this piece is there a discussion of story ethics -- permissions, ownership, shareability rights, over-storying, editorialism, transperancy, and the like. In the happy world of the 'storytelling bandwagon' these thorny issues -- and the dark side of storytelling -- are being ignored. At a company's peril, I might add because ignoring these means eventually breaking the covenant of trust/credibility/authenticity that you create with your customers through stories. Which leads us into issue #4:
Lack of training. This piece is pretty comprehensive in its treatment of customer storytelling. However, they make a big point about the story evoking process being important, but never really giving anyone guidelines for it. Learning how to evoke stories is critical because how you do it will depend on if you get data, description, narrative, or an actual story. So if you are going to work in business storytelling/ what training do you need? Story listening, story evoking, story crafting, story tools, story ethics, story dissemination, story dynamics, and story applications.
Oh, and I can't stand it that at the end of this SlideShare, you can't get out of the contact screen (give us your name & email) without reloading the page. Sigh.
So take what you can from this piece (whose focus I really like), understand the critical missing compotents, and then go round out your knowledge.
Here are some tips on how you can elicit stories about your organization from colleagues, board members, donors, clients, grantees, and others.
Whenever I work with an organization, the toughest part is figuring out how to make storytelling a sustainable activity. This article helps solve one part of the problem -- how to evoke & collect stories from your stakeholders.
Evoking stories is a skill. I've worked with plenty of organizations who have tried to collect stories and failed miserably because they did not know the specific techniques for evoking stories in others.
So thank you Thaler for these 7 tips! Follow them and you will evoke amazing stories from others. These tips will make all the difference for you.
storytelling in business: the goal is to use the product to tell the story of the people using it.
Love this article! Get your head on straight about who the real focus is in your business storytelling. Lots of good tips here, along with video examples to enjoy. I'm looking forward to hearing your great customer stories.
Creative leaders discuss the idea of campaign and the usefulness of the word storytelling (What's in a Story: Top Creatives Chat Strategy http://t.co/haJtLJdF #video...)...
Yeah! This group of branding professionals gets it right. I like how they they talk about storytelling (3 min. into the video), their ambivalence about the word, that companies need to focus on story-enabling, and the need to distinguish between what is share-worthy as opposed to what is simply shareable.
Enjoy watching this short video and when working with your customer stories, take their points to heart.
"Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study on one of his customers who had a great experience with his firm. Not only did the web site deliver for the company but the main contact was a dream – eloquent, intelligent and very happy with the web firm’s services. When I caught back up with my friend a couple of months later, the story was dead, a no-go. What happened?"
Thank you fellow curator Kathy Hansen @AStoriedCareer for this article!
It's a good reminder to be constantly collecting your customer's/client's stories before they leave the company.
Admittedly, collecting these stories is one of the hardest activities to get done -- for a variety of reasons: time & effort, the risk of hearing criticisms, or simply not knowing how to ask for those stories.
Evoking stories from you customers is not that hard, once you know how to do it. Remember, you are not asking for thoughts, opinions or descriptions -- you want stories!
Once you've identified the customers/clients you want to interview, ask their permission to record the session. Then use one of the following prompts to evoke a STORY: 1) Tell me about a time when .... OR 2) Tell me what happened when ... There may be 1 0r 2 more prompts you will think of -- just avoid asking for a description or an explaination because that's what you'll get and you won't have a STORY.
Also DON'T say, "Tell me a story about..." Trust me, it sounds logical to ask it that way, but after years of doing this, I've noticed that for some reason this prompt sometimes causes confusion. So I don't use it anymore.
Then get ready to listen. I mean truly listen without thinking about how you are going to respond. Just listen delightedly. Then when the person is finished, ask them a few reflective questions to help them think more deeply about their experience (and give you additional material). Questions like 1) What did you learn from this? 2) What did this experience/event/etc. really mean to you? 3) What's your take-away from this experience? You get the idea.
At the end share with them all the things liked about their story, all the things you can appreciate about what they have shared -- how they told it, their observations, the words they used, etc.
The end result? You have great material AND they feel fabulous. What a win-win!
Healthcare laws to protect patients’ privacy make it nearly impossible for medical device designers to develop and test the safety and usability of medical products by observing use in an actual practitioner-patient setting.
This is an article demonstrating a very practical application for business storytelling. Forget focus groups. Forget the standardized questionaire. Ask people for their stories instead. The author here points out how doing so generated far richer material than any of the other two methods.
Here's the secret to effective busines storytelling: it's not in the telling, it's in the listening to people's stories. Want to know how your clients/customers experience your service/product? Then ask them to share a story. That's the secret: story sharing.
DON'T ask them for a description. You'll only get information. DO ask them, "Tell me about a time when . . . " or "Tell me what happened when . . ." You'll get an amazing amount of material that will blow you out of the water.
To really know customers you must engage them face-to-face.
This is a handly little article reminding us all that data and "likes" can only take us so far. If we really want to know our customers to help guide for innovation, marketing, business relationships, and ultimately business growth, then face-to-face interactions are imperative.
OK -- now we've gotten that message, and we are in front of a customer, now what? How do you maximize your time together?
The practical answer is to ask for, and listen to, their stories! That is what this article does not say. Yet that is your path to success.
What stories do you ask for? Ask them to share with you their experiences of your product/service, your company, your marketing/branding, or whatever burning question you need an answer to.
Just remember, most people ask information questions where they get lots of description but little story. That's not so helpful. They will ask someone to describe what they like about their product. In return they will gets answers like, "I like the blue color, and how it fits in my hand." interesting, but not so helpful.
Ask for EXPIENCES instead:"Tell me about the first time you used our product and what that was like ..."In return, you will receive a story rich in material and meaning:"One day I was really struggling one day to open a jar. For some reason my arthritis was really bad that morning and I couldn't get the strength to open that jar. I didn't want to ask my daughter for help because i hate feeling dependent on someone just to open a jar! A friend had given me your handy opener as a gift but I hadn't even taken it out of its packaging yet. That morning I grabbed it but had a devil of a time getting it out of its plastic wrapping! I finally took a scissors to it, which means I probably have blunt scissors now [HINT for changing packaging]. But I finally got it opened and used it on that jar I was struggling with. Voila! It was so easy! I had that jar open in a jiffy. Your design made it very easy in my hands. I checked out your website to see if it came in other colors so I could give it as a gift to friends. Was kind of disappointed in the color selection but I'll make do. I'm sure they will appreciate its ease and cool design like I do."
You get the picture -- haven't customers share experiences is much more valuable. From the little story above you can now dig deeper into the story, or keep asking for later experiences.
Enjoy this process. Take your time -- no need to schedule 20 interviews to aquire tons of material. A handful will do to get you started. Remember you are going for quality, not quantity. You will learn as you go and interviews down the line will be richer and more complex because you will have gotten better at evoking stories from your customers.
I would love to hear about your experiences doing this activity!
One creative and immediately available way to develop your staff outside the training classroom and “outside the box” is to turn them into what I call...
What a great article that's also a quick read. Here the author gives 6 creative ideas for how employees can capture stories within your organization to keep a constant stream of stories coming in.
This is what I call 'sustainable storytelling.' A ton of focus these days is on crafting and sharing your biz stories for marketing, branding, sales, etc. Read some articles, take some workshops, and you are all set.
But what is mostly ignored is how to imbed storytelling as a core competence within your business. For storytelling and story sharing to be a core competence, there must be processes and structures in place to bring you a constant stream of stories to listen to, craft, and share.
This article has some great ideas -- and they sound like fun, too. I hope this gets you thinking about different ways to continue to capture stories for your organization!
Why customer stories are better than metrics http://t.co/aMqlaxwX Jeannie Walters talks about the gold in off-the-cuff customer comments...
Articles like this one are rare -- hardly anyone recognizes, much less writes about, how customer stories and anecdotes gain you far more than metrics, surveys, or focus groups. Usually focus groups are crafted info-gathering exercises rather than story sharing experiences where deep meaning can be gleaned.
OK -- so maybe a lot of people in these fields don't know the best narrative research and story evoking methodologies. If they did however, I think we would see huge improvements in customer feedback, engagement, and better/deeper/richer material.
Back to the article -- this is a quick post but with good tips for thinking about customer anecdotes as critical information, and how to start gathering them. I really like that the author suggests once you have these anecdotes in hand, it's time to take action on them. Seems obvious, but it doesn't always happen.
Enjoy this post and I hope to see more like it in the future!
Storytelling can be an effective tool to engage donors or empower volunteers,but finding the right way to collect and capture stories can be a challenge. In the short video,“Methods for Collecting and Using your Nonprofit’s Stories,” Zan McColloch-Lussier from Mixtape Communications,offers some simple, practical tips to help non-profit communicators collect and share stories.
I couldn't have said it better. Go watch this 4:45 min. video with quick tips for how to set up a story collection process within your organization. Doing so is what I call "sustainable storytelling" because you are embedding story collection and sharing within the daily work practices of your organization.
Creating processes and systems like those shared in this video creates ongoing success with business and nonprofit storytelling.Otherwise, all that money you spent on a biz story workshop or new cool video becomes a mere one-off event -- like vaporware.
I hope you get good ideas for your work/organization from watching this!
tutorials | lynda.com...by LA Times Journalist Richard Koci Hernandez
This is so cool -- using your phone to take photos and then putting them together to create stories to share. Imagine how much fun this could be for a business -- and be really cool marketing.
The intro video is well worth watching. This is as series of video tutorials by LA Times photographer and journalist Richard K. Hernandez to teach you how to do great photography via your phone, use apps for editing, and then creating a story to share. He's ditched all of his other equipment and just uses his iphone now.
Now here's the bad news -- to get the rest of the tutorials it will cost you $25 for a monthly subscription.
But I'm going to do it because I think it will be worth it. Initially I thought -- geez, why bother? Photos of working at my computer will go only so far -- unless I capture my occasional computer meltdowns because technology is giving me fits that day. And photos of work with clients is going to get boring fast, too.
So what's a gal to do? Well.....how about a photo story of a work trip, a photo story of a conference, a photo story of my client transformations, a photo story of workshop content & participant stories....hmmmm. Food for thought. I'm sure I'll think of more!
What ideas come to your mind for your business?
Don't be put off when you link to the page -- it's very boring and when I first went there I wasn't sure what I was looking at. But under the Introduction heading, link on Welcome and that will start the initial video.
The key to finding success in storytelling is that you must be willing to share yourself with others. Learning to do this may be very difficult. Learn four storytelling techniques to accomplish this feat and build your new business.
What a nifty article about biz storytelling with a slightly different twist -- how to you and employees create stories to use when you are just starting out in your business.
I really like the 4 techniques the author shares for finding stories, and the story he shares as an example at the end. If you have employees or not, you will get some valuable tips/ideas here to use.
Twitter just launched a web page containing stories from its customers about how the service has made a difference in people's lives. What a fabulous idea!
But there is only 1 actual story here. Can you guess which one?
These are quick and easy to go through. This is a good example of a company with a great idea, and the kernels of some fabulous stories, but the end result is lacking.
What most companies don't realize is that if they are going to solicit stories from customers, they have to help them out by giving a few guidelines. Otherwise you just get a jumble of stuff and a story if you are lucky.
To help you out, I've written a free quick 3-step guide for Story Gathering which you can download at www.juststoryit.com/howto. From the same page you can also download the free Narrative Forms guide to help you sort out what is a story and what is not.
And let me know in the comments below if you spot the actual story on the Twitter Stories page! If you guess correct, I'll give you a shout out on Twitter and Facebook :)
One way to personalize your hospital and humanize healthcare is to pick people at your facility, shadow them, then tell their stories.
Not sure which stories to tell about your business? Then try this technique: pick one person in your company, or one client/customer, shadow them, and tell their story. This article shows you how by offering a story and an example of how a healthcare company did just this.
It's a great win-win: you have a story, they feel great.
Thank you to fellow curator @maxOz for sending me this article!
Here's a short post that gets you thinking about how knowledge moves through your organization via storytelling. The author then advocates putting a process in place to capture employee stories. Many of the comments left on the blog are helpful also.
Of course, the post brings into play the question of ethics -- who owns the employee's story, gaining permissions to share the story, etc. I'll post my ethics guide to business storytelling next.
In the meantime, read the article and start getting ideas for highlighting employee stories and gaining a host of benefits.
This is a short video by my colleague Shawn Callahan about Zahmoo, a new cloud technology to build a story bank within your company.
Capturing your customer stories (how they experience your product/service), and putting them into a story bank for you and others in your company to access is a great example of how this can work.
You can also use Zahmoo to build a story bank about your company's values in action. Or about its founding and history. Or about your high performing teams and their creating plus analytical processes they used to create an innovative product.
Check out the video and see if it sparks other ideas for you.