Truer words couldn't be said! The author has great advice for how to create context around a product that allows the business to share its product story more effectively.
And I love that the author, Joshua Duncan uses the latest Microsoft commercial to make his point. I enjoy watching the commercial. But I agree with Joshua -- as a sales piece it doesn't work. And it is certainly not a story.
As you read what Joshua has written, don't forget to click through to his earlier post on how context does work to make a sale. The example he uses is Box.com. You can see context is provided. But I still think Box.com could do better in sharing its story.
Read both and let me know what you think! Do the examples work? Does Box.com really tell it's story? Love to hear your thoughts :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it