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Scooped by Karen Dietz onto Just Story It |
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There’s been a fevered interest in the art of storytelling among the marketing crowd recently.
I like this article because it talks about the difference between information and drama, and how including drama is important for our business stories. This is a quick and enjoyable read with pearls of wisdom for us all.
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Karen Dietz's insight:
This is a quick article giving sound reasoning for why organizations need to create a storied culture. If you are a business leader, here is your beginning roadmap for working with stories in your organization. If you are an entrepreneur growing a business, here is your beginning roadmap for building a storied culture with employees and vendors. And if you are a consultant, here's a list of reasons 'why' a storied culture is important that you can use in presentations and workshops with clients. What else would you add to this list? This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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"A lot of agencies have a new way of describing themselves: “We’re brand storytellers.” If your firm considers storytelling to be a core competency, you can’t really deliver on this promise without a very different approach to your internal process and structure."
I love this article because it points out what most companies totally miss when they start bringing storytelling into their marketing: that stories are an organizing principle!
What the heck does that mean? Simply that if you engage in storythinking or storywork, how your company structures its work needs to change. Stories determine how we do things, and we often need to restructure our work to support how we use stories in our business.
It's the age-old addage -- if you need to be doing something different, you need new structures in place to be successful. When vision and structure collide, structure always wins.
If you want to engage in business storytelling as an ongoing activity for business growth, read this well-written beautifully succinct article for some 'how to do your work differently' mandates.
Thank you fellow curator Gregg Morris @greggvm for sharing this article! Via Gregg Morris Delete the scoop?
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This article explains the importance of storytelling in the workplace and suggests ways to build awareness of your own story. (I see so many negative stories out there. Be careful how you talk about your opportunities.
Here's what I like about this article -- it's pointing out the fact that the stories we tell about our business define us. Not getting the results you want? Find a new (and still authentic) story to share.
One single story that stereotypes a business is not written in stone. Any business, any group, any person is a complex of stories. If you are not happy with the story that you are telling about your business, or that others are telling about your business, start promoting a different story.
This article gets us thinking about the opportunity and perhaps our next action steps. Delete the scoop?
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I can't believe I've had this PDF sitting on my hard drive for quite awhile and haven't shared it with you yet! Thanks to fellow curator Gregg Morris for reminding me I had this excellent file:
CSR--Corporate Social Responsibility. What does that have to do with storytelling? Everything! Because it's really about how to effectively build your business reputation with stories.
Read this well done PDF to discover how you can apply storytelling to building your brand and reputation. Just remember -- you've got to walk your talk for this to reallly work.
Go grab the PDF. Delete the scoop?
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A recent thread on my small business forum reminded me of the need for every business to tell a unique story and even more to make sure your design tells that same story in every detail. This is the principle of unity to it’s highest degree. It’s the whole being more than the sum of the parts. It’s what ultimately makes for the best designs. Nice! What a nifty article that links story with design with your business into one unified whole. The post is well written, easy to read, and has great points to make about business storytelling. Plus good tips for creating your stories! What's design got to do with it? It's all about designing your business, designing your stories, designing your marketing and linking it all together. Enjoy the insights and examples shared in this blog post. As the author says, "When I think about the business advice I’ve offered and taken over the years it all comes down to choosing your story and then making decisions consistent with that story." Delete the scoop?
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![Leadership [or biz] Storytelling 3.0: | Storytelling Spain by Química visual | Just Story It | Scoop.it](http://img.scoop.it/tYi34oaxyBsfw1jojk5AgTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
In order to create people-centered organizations, organizations need people-centered processes. The latest generation of leadership storytelling–Leadership Storytelling 3.0–accomplishes exactly that.
I LOVE this way of thinking about business storytelling from my good friend and colleague Madelyn Blair, and how fellow colleague Steve Denning has put this all together for companies. It is not just about leadership storytelling but all business storytelling.
This article charts the progression of business storytelling as a practice, warns against the pitfalls of Storytelling 2.0, and encourages us all to focus on creating Storytelling 3.0 in our business activities.
The article just scratches the surface on Storytelling 3.0 -- its processes and methods -- but it is a great beginning and gets us thinking in the right direction. Delete the scoop?
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“Design is not just the way a product or a website may look – design is the product in its entire form, and a big part of that is its story.”
In our businesses, some would argue that almost everything we do is based in design. Certainly our product/service development is a design process. So is our marketing and branding.
Here's a delightful post about how business activities, design, and storytelling interconnect. It's a powerful way to think about your business and creating success.
Fellow curator Gregg Morris clued me into this article. Thanks Gregg! Via Gregg Morris Delete the scoop?
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The comic book industry teaches us many lessons about New Media and the new consumer. Are you familiar with the comic book, Superman - Red Son? It was released in 2003 to critical acclaim and became a nomination for the...
OK -- what's this got to do with biz storytelling? Well, everything!
I love the author's point: biz storytelling is how you imagine and re-imagine stories that will get your audiences inspired. Mitch Joel has other points to make in this article to help you build desire, which is also important.
Engaging audiences is hard enough to do. But sharing compelling stories about you, your company, your products/services is very powerful to build engagement.
But I'm thinking that these days, more and more, our biz storytelling needs to be about something greater than simply engaging our audiences -- we need to inspire them.
How do you inspire them? We can do this not only by following Mitch's tips, but by adding a story we forget to tell -- our future story.
This is a story about your vision of the future -- the future you are creating with your business and how customers, by being in a relationship with you, help create that future. Now that can be awesomely inspiring. Think TOMS shoes. Think Toyota's Prius. Think your company. How is your work making a difference? Start there. Keep exploring. The story is just below the surface. Find it. Bring it alive. Share it. Keep the inspiration flowing. Delete the scoop?
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