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Does Your Marketing Content Tell a Story?

Does Your Marketing Content Tell a Story? | Just Story It | Scoop.it
From www.interactmedia.com - August 5, 2011 4:52 PM
Stories are for more than case studies – they should span across your entire marketing content strategy.

 

As this article says, stories are for more than case studies – they should span across your entire marketing content strategy.  There are some good ideas here worth reading.

 

A word of warning though -- your stories have to be authentic and match your actions.  This is a lot easier to do for solopreneurs and small organizations.  When you get bigger, scalability issues creep in.  So let's get smarter about our storytelling and marketing efforts by being less glib about how easy this is :)

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How to use music for branding - 7 Music Essentials to Convey Your Brand’s Story - Marketing with Music - Using Music to strike emotion

How to use music for branding - 7 Music Essentials to Convey Your Brand’s Story - Marketing with Music - Using Music to strike emotion | Just Story It | Scoop.it
From www.broadwavestudios.com - January 25, 11:29 AM
The entertainment terrain is changing and evolving.
Karen Dietz's insight:

Audio branding is just as important as visual storytelling is for effective biz storytelling.


So what do you need to consider when adding music into your digital stories?


This article poses great questions to ask to help you find just the right music for your stories. Enjoy! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Karen Dietz's comment, January 25, 6:15 PM
Fabulous point Ariana! It's a great idea. I love adding music into my trainings.
ValerieMalaval's comment, January 27, 3:19 PM
Can share experience. We did an event where we put our team in a middle of an orchestra, doing a rehearsal. Was a magic moment in terms od emotion, but also key to understand each musician play without hearing all the other. Everytime, is the conductor who provides vision, direction and create the trust within this global body. That was very powerful to understand how conductor creates and rejevunate constantly trust within the orchestra, to go to something extraordinary that touched our hearts.
Karen Dietz's comment, January 30, 10:56 AM
How cool Valerie! I love hearing about the creative ways professionals are using sound and music with clients.
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Soundcloud explores the four effects sound has on...

Soundcloud explores the four effects sound has on... | Just Story It | Scoop.it
From exp.lore.com - July 14, 2012 9:11 AM
Soundcloud explores the four effects sound has on us – physiological, psychological, cognitive, and behavioral – in a concrete complement to their wonderful abstract short film, Sound.


So cool! Think of audio branding to get the maximum out of this video.


In our business storytelling it is too easy to get caught up in the visuals. But what about sound?


This is a great primer on how sound affects us and will get you thinking about the necessity for adding sound to your visual storytelling for high-impact and memorable pieces.


Enjoy!


Original link:

http://exp.lore.com/post/21208635527/soundcloud-explores-the-four-effects-sound-has-on 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Where To Find Creative-Commons Licensed Music for Your [Storied] Presentation or Video

Where To Find Creative-Commons Licensed Music for Your [Storied] Presentation or Video | Just Story It | Scoop.it
From www.hongkiat.com - November 18, 2012 11:11 AM


Robin Good: If you are looking for online resources where to find free / creative-commons licensed songs and music tracks for your presentation or video clip here is a good collection of 20 such resources.


Full list by Kay Tan:

http://www.hongkiat.com/blog/creative-common-music-download/


It's a day for tools and here is another great resource for you for when you are creating your digital stories or PowerPoint presentations.


Yippee!


Thanks to fellow curators Brian Yanish @MarketingHits and Robin Good @RobinGood for finding and sharing this post! I appreciate the sharp eyes :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Robin Good, Brian Yanish - MarketingHits.com
AAEEBL's curator insight, January 20, 9:13 PM

This would be helpful in video-creation and for pulling presentations together.
Mellon Library's curator insight, January 21, 5:54 AM

These Creative Commons links will help you avoid copyright infringement while using music in your presentations for school.
Nedko Aldev's curator insight, May 8, 3:45 AM

add your insight...

 
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Burt's Bees Gets Nature to Sing in Earth Day Ad -- Cool Audio Branding

Burt's Bees Gets Nature to Sing in Earth Day Ad -- Cool Audio Branding | Just Story It | Scoop.it
From www.adweek.com - April 27, 2012 12:37 PM
That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used Earth Day—which is this Sunday—as a way to tout its all-natural ingredients.


OK -- more Friday Fun! And another great + short branding video. This one is all about audio branding -- a very cool development in the branding world (well actually it's always been there, but is getting new emphasis these days).


Does it tell a story? Not sure. But for sure it uses a key element in effective storytelling -- sound/music.


I found this on fellow curator iV's scoops titled Audio Branding: http://www.scoop.it/t/audio-branding Thanks iV and make sure you follow his curation -- it's great material.


Enjoy the beat -- it made me get up and dance :)

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