Online conversion forms like PayPal’s registration page (right) are invariably formatted exactly like printed forms such as this credit card application (left)—approximately as fun to complete as a hazing ritual, despite having exactly the opposite...
I love love love this article because it points to another new application for using narrative or story elements in your business. Specifically here -- by re-designing the web forms on your site. Or frankly ANY form you ask a customer to fill out. Who knew??!!
The examples here are terrific and so are the tips. It is a very thorough article and one you will get a lot from.
So go read it and start changing those forms!
Link to original article: http://blog.kissmetrics.com/narrative-web-forms/
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it