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MediaShift Idea Lab-Meograph: The Future of Storytelling is 4D (with Context)

MediaShift Idea Lab-Meograph: The Future of Storytelling is 4D (with Context) | Just Story It | Scoop.it
From www.pbs.org - November 25, 2012 11:50 AM

From Karen: Now here's another cool tech tool to help augment our business storytelling! Thanks to Siobhan-O-Flynn for finding and sharing this! Below is part of the artice but there's so much more the article talks about regarding Meograph:


Meograph, new storytelling startup that launched in July, gives online journalists and storytellers an added dimension that too often has been missing: context.

 

With Meograph, you can create what co-founder and CEO Misha Leybovich calls "4D storytelling" through a simple interface that lets users add images, video and text to a story they want to tell. It's free.


"The big vision is that we want to democratize the creation of interactive video storytelling," Leybovich said over coffee at ING Cafe in San Francisco earlier this month.

 

Today if you have a story to tell, you can publish a video to YouTube and write a blog post about it, but it starts to get funky if you want to add a lot of photos or tell how the story evolves over time. Meograph lets you create and share interactive stories that combine video with maps, a timeline and links, filling in that often missing context of where and when...


Link to original article: http://www.pbs.org/idealab/2012/11/meograph-the-future-of-storytelling-is-4d-with-context324.html 


From Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via siobhan-o-flynn
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When crafting your story, don’t try to hook me. I’m not a fish.

When crafting your story, don’t try to hook me. I’m not a fish. | Just Story It | Scoop.it
From www.nickusborne.com - March 13, 2:39 PM
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.
Karen Dietz's insight:

This is a quick but very useful article about what NOT to do when beginning a story.


The post is geared toward creating sales copy -- on your website or promo materials.


And here is what I love -- the author, Nick Usborne, explains why 'hooks' often don't work and gives an example.


Then he shares an example of what does work. 


Beginning and ending a story are two areas where most people have trouble. Usborne helps us get started in our storytelling the right way.


In the end he elevates story sharing from a simple transaction (let me hook you so I can sell you something) to relationship marketing/sales (let's get to know each other so you can evaluate whether my product/service is a good fit for you).


Thanks Nick for these great insights and tips!


This post was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, March 16, 7:59 PM
My pleasure Nick! Happy St. Paddy's day :)
Suzanne Izzard's comment, March 17, 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Karen Dietz's comment, March 17, 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
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Story Structure Diagrams « Ingrid's Notes

Story Structure Diagrams « Ingrid's Notes | Just Story It | Scoop.it
From ingridsnotes.wordpress.com - October 8, 2012 4:24 PM
Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!


Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.


Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!


Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.


Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.


Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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