Everyone likes a very good story and why not? Tales are entertaining, instructive, participating and above all human; they connect folks to folks, and businesses to customers.
As the authors say: Net specialists are all the time talking about ‘content’ and how ‘content is king’ on the Net, however as Curt Cloninger wrote in his article ‘A Case for Net Storytelling’ “content is not communication.” The one efficient method to verify your viewers does not misconstrue the message of your story is to ship it in a human voice: one with character, cadence, accent, language, and an perspective that represents who you are. A narrative properly told creates expectations and relevance; it creates picture and id, and it focuses on the business promise you should fulfill.
Plus there are some great tips here for what biz stories to ask for.