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All the best info on storytelling to lead and grow your biz
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Why your social media plan needs gurus and storytellers

Why your social media plan needs gurus and storytellers | Just Story It | Scoop.it
From www.businessesgrow.com - November 22, 2012 10:25 AM

"I’m a storyteller, not a strategist

Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. Contrary to popular belief we’re not all good with numbers.” My strength is the ability to tell great stories, and create content. Does that mean I’m useless? Absolutely not … and it’s because there is a digital divide emerging."


I love the core message of this post -- for business success hire both a strategiest AND a storyteller!


Why? Because you will receive the best of both worlds. Not only will you identify and execute (hopefully) an winning social media strategy, you will also learn how to tell your business stories effectively in different social media channels. Yeah!


Go read the article for more info on why this marriage makes so much sense.


Thanks fellow curator Gregg Morris @greggvm for finding this article!


Here's the original link: http://www.businessesgrow.com/2012/11/21/why-your-social-media-plan-needs-gurus-and-storytellers/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Gregg Morris
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Where Do You Come From? Tips For Creating A Powerful Biz Place Story

Where Do You Come From? Tips For Creating A Powerful Biz Place Story | Just Story It | Scoop.it
From www.fastcompany.com - May 22, 12:17 AM
There's a good reason Apple puts Designed in California on its products rather than Built in China. Lessons for all of us on developing a successful...
Karen Dietz's insight:

This article is all about how to leverage your geographic location for business advantage.


That idea is not new, but I like how this article treats the topic. The author, Mark McNeilly, makes the point that everybody wants to know where your business is located. So why not really use that as a marketing angle?


He gives clear examples of how location can influence your customer's perception about you. He suggest avoiding postcard branding -- that's where you put a picture of the Eiffel Tower on your package but you don't live in Paris.


McNeilly next makes several points, with examples, about connecting your story to your geographic location. Like Chrysler's 'imported from Detroit' campaign and microbreweries that are gaining repution because of how they are leveraging their location.


Now the question remains in my mind -- in what ways can I connect living in San Diego, CA to my story curation, consutling, and coaching busines? Hmmmmm....I may have to go to the beach to ponder that one :)


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Imparafacile's curator insight, May 22, 5:11 AM

Anche il luogo di nascita di un'azienda può diventare punto forte del brand.
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What kinds of local stories drive engagement? The results of an NPR Facebook experiment

What kinds of local stories drive engagement? The results of an NPR Facebook experiment | Just Story It | Scoop.it
From www.niemanlab.org - December 14, 2012 5:27 PM
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
Karen Dietz's insight:

If part of your branding is connected to your local place, then are there additional kinds of stories you should be adding to your biz story mix?


Absoslutely! And here's the list based on an National Public Radio Facebook experiment. 


Now this may not be the most sophisticated research ever conducted, but frankly, we need all the help we can get generating ideas for stories for blogs, articles, presentations, and the like. So I'll take ideas where I can get them!


And before we go much further, let's ask this question: who wouldn't benefit from stories about your local geographic area into the mix???


My answer? no one. That means everyone could benefit from this post!


So can you add stories that explain more about your 'place'? How about 'curiosity stimulators' regarding your location? Or 'topical buzzers'?


There are 9 types of stories explained here in this article and I know you will get ideas from reading it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Jeff Domansky's curator insight, December 14, 2012 9:19 PM

Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading.
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