Just Story It! Bi...
Follow
Find
159.9K views | +10 today
 
Suggested by Jeanne Melanson
onto Just Story It! Biz Storytelling
Scoop.it!

Best Flashmob Videos from Around the World, Cultural Flash Mobs

Best Flashmob Videos from Around the World, Cultural Flash Mobs | Just Story It! Biz Storytelling | Scoop.it
Best Flashmob Videos from Around the World, Cultural Flash Mobs...


It's Friday and time for some fun!



On Fridays I often post something playful or creative to start our weekend off right.

I thought these videos of flash mobs from around the world really great -- they made me want to get up and dance :)) And they create great stories to share! Just imagine the stories people will share about their experience participating or watching.


Storytelling is a creative expression -- and I love flash mobs as a creative expression of people: the singing, dancing, choreography, the element of surprise, and the sheer joy that's involved. Grass roots art -- and that's what storytelling has always been, too. Let's celebrate that also, this Thanksgiving weekend!


Having recently participated in the flash mob dinner event Diner en Blanc here in San Diego, I can tell you what a hoot flash mobs are. 


My favorite video here is the one from Mumbai, India. The NYC one is OK but too orchestrated for me. But I do love the images from the event -- they are really cool.


Jeanne Melanson @empowerhere sent the link to me, thinking I'd like to curate it. She was right! Thank you Jeanne.


Enjoy these videos and get your dancing shoes on for the weekend!


Link to original article: http://www.empowernetwork.com/jeannem13/blog/best-flashmob-videos-from-around-the-world/?id=jeannem13# 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Jeanne Melanson's comment, November 24, 2012 1:32 PM
Thanks, all you people who have shared my article about Flashmobs from around the world. I plan to do other similar things, so stay tuned ... Peace
Karen Dietz's comment, November 24, 2012 3:10 PM
Wonderful Jeanne! I look forward to it :) Have a great weekend.
Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.


How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, and to sign up for my newsletter. Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the storytelling 'hood.


Karen Dietz

more...
Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

Scooped by Karen Dietz
Scoop.it!

Storytelling For Social Change: NY City Police's Powerful Twist

Storytelling For Social Change: NY City Police's Powerful Twist | Just Story It! Biz Storytelling | Scoop.it
As part of efforts to raise public awareness about the risks and dangers of owning guns, a gun control group called States United To Prevent Gun Violence
Karen Dietz's insight:

This is a very powerful video designed to spark change. It takes the lessons from the Significant Objects Project (attach a personal story to an inexpensive garage sale item and purchasers bid to buy it at a 2,000-6,000 price increase) and applies it to social change. This time it's guns.


Whatever you think about gun ownership, this is an amazing example of what happens when people are told the story behind the weapon. It's a brilliant use of storytelling and gives us ideas of other ways to link stories and objects together.


If you are in favor of gun ownership, you are going to hate this video. If you believe gun deaths are a national health crisis, you will love it.


And don't think I'm naive on this topic. I'm no stranger to guns. I grew up in the military, was around weapons all my life, and back in the day won prizes for my marksmanship. I think this video is awesome and hats off to the NY City Police for putting this together.


Thank you to colleague Mary Alice Arthur for posting the French version to Facebook and pointing it out to me.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Digital Storytelling: The Truth About What it is... And... What it is NOT

Digital Storytelling: The Truth About What it is... And... What it is NOT | Just Story It! Biz Storytelling | Scoop.it
I was lucky to have shared my childhood bedroom for a few years with my grandmother, when she had come to live with us after an illness. At bedtime, she would tell me stories of her parents and thr...
Karen Dietz's insight:

What a fabulous post that sets the record straight on digital storytelling!


All too often digital storytelling gets caught up in the technology and channels first, rather than on the quality of the story itself.  This post is a terrific reminder of what to really pay attention to when creating a digital story.


Want your story to go viral? Then this is how to do it. I also love that this post by Silvia Tolisano is chock full of solid examples to back up the points being made. Woo hoo! And isn't the opening infographic great?


Dig in here. If you follow these tips, I foresee amazing digital stories emerging from you all!


Many thanks to Twitter follower @Os Ishmael for directing me to this article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Rescooped by Jim Signorelli from Story-Lab: Better Chemistry Through Storytelling
Scoop.it!

Why most brands take the wrong approach to storytelling and big data

Why most brands take the wrong approach to storytelling and big data | Just Story It! Biz Storytelling | Scoop.it
Vision Critical Summit speaker Douglas Rushkoff gives a preview of his keynote and shares his perspective on the evolution of brand storytelling.
Jim Signorelli's insight:

See what you think.  I agree that that fictional brand storytelling might present problems.  However, I do disagree with Douglas Rushkoff's assertion that consumers are primarily interested in "the facts."  If that were the case,, 30-seconds of bullet points would be sufficiently persuasive as a TV commercial..  Storytelling is about adding emotion to facts.  I've never seen anyone give a pie chart a standing ovation.  I would be interested in your comments. 

more...
Jim Signorelli's curator insight, August 17, 1:33 PM

See what you think.  I agree that that fictional brand storytelling might present problems.  However, I do disagree with Douglas Rushkoff regarding his assertion that consumers are primarily interested in the facts.  If that were the case, 30-seconds of bullet points would be sufficiently persuasive.  Storytelling is about adding emotion to facts.  I've never seen anyone give a pie chart a standing ovation.  I would be interested in your comments. 

Scooped by Karen Dietz
Scoop.it!

Storytelling: Overcoming What Makes Us Stop

UPDATE: Thanks for all your kind words guys! It's quite overwhelming to see this shared and retweeted all over! All sins typographic in nature have been amended,…
Karen Dietz's insight:

This American Life storyteller Ira Glass rocks, and here's a quick video with storytelling advice we rarely hear.


Sure, people have great enthusiasm to become great storytellers in their business, or as a leader, or to change the world. Yet becoming a great storyteller requires practice -- i.e. telling stories a lot.


Most people start practicing and then stop, never achieving their dreams. Why? Because of what Glass talks about in this quick video.


Watch this piece, pay attention, and don't stop practicing when you  hit this road bump.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Karen Goldfarb Copywriter's curator insight, August 20, 10:58 AM

Always loved this insight. It makes you feel a lot better about sucking at something new.

Michael Williams StoryCoaching's curator insight, August 21, 6:52 AM

We're all great at beginning, aren't we? But inevitably we run into a roadblock, get distracted or bored. Has this happened to your storytelling. All excited at the beginning but seem to have run out of steam? It happens to all of us. In this short video, Ira Glass offers some good advice to keep you going when the going gets tough.

 

Michael Williams, StoryCoach www.michaelwilliamsstorycoaching.com

Scooped by Karen Dietz
Scoop.it!

Friday Fun: Where did the summer go??!!

Friday Fun: Where did the summer go??!! | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

It's Friday and time for a laugh. Here it is August and I'm still back in June! Where did the summer go? Well, it's not too late to knock off work and run to the beach. Enjoy your weekend and do something fun :)

more...
Os Ishmael's curator insight, August 7, 7:39 PM

It's Friday and time for a laugh. Here it is August and I'm still back in June! Where did the summer go? Well, it's not too late to knock off work and run to the beach. Enjoy your weekend and do something fun :)

Scooped by Karen Dietz
Scoop.it!

Selling With Story -- How To Ask For The Sale

Selling With Story -- How To Ask For The Sale | Just Story It! Biz Storytelling | Scoop.it
Today’s post is part three of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot.
Karen Dietz's insight:

What a great post. Here two of my business storytelling colleagues (Lianne Picot interviews Shawn Callahan) talk about successfully using storytelling in sales. It's the last of a 4 part series, and there's a link to the other interviews with Shawn in the article.


What I love about this installment is that it focuses on closing the sale. I get this question all the time -- how do I use stories to close the sale?


As Shawn says -- you don't. It is very important know when to NOT tell a story. This is one of those moments. He explains all about it in the article.


Shawn shares a lot of wisdom in this post. It's also a podcast you can download and listen to. Go dig into it now.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Miklos Szilagyi's curator insight, August 7, 3:14 AM

"...You tell the stories and say, “And imagine if we could do that” or “Imagine if we could scale that across your entire organisation”. You want the ability for people to go, “That’s the end point I want to get to”. But when you’re asking, when you’re really asking for the business, I think it’s the time to be a bit quiet, to sit there and wait. I think it’s a key thing... " - Great...:-))) It's very solution-focused by the way...:-))))


Also, Karen Dietz comments it (I like her posts, shares too...):


"What a great post. Here two of my business storytelling colleagues (Lianne Picot interviews Shawn Callahan) talk about successfully using storytelling in sales. It's the last of a 4 part series, and there's a link to the other interviews with Shawn in the article.

 

What I love about this installment is that it focuses on closing the sale. I get this question all the time -- how do I use stories to close the sale?

 

As Shawn says -- you don't. It is very important know when to NOT tell a story. This is one of those moments. He explains all about it in the article.

 

Shawn shares a lot of wisdom in this post. It's also a podcast you can download and listen to. Go dig into it now..."

Scooped by Karen Dietz
Scoop.it!

Going On A Digital Detox: The Ability To Create A New Story

Going On A Digital Detox: The Ability To Create A New Story | Just Story It! Biz Storytelling | Scoop.it
Neuroscientists observed 35 people who were totally cut off from their devices in the Moroccan desert. The results were life-changing.
Karen Dietz's insight:

Good golly -- why would I curate an article on this topic??!!


Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!


A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.


Go read this interesting article and start planning your times to unplug. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

more...
Melanie Hundley's curator insight, August 4, 10:15 AM

Good golly -- why would I curate an article on this topic??!!


Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!


A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.


Go read this interesting article and start planning your times to unplug. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

Cathryn Wellner's curator insight, August 4, 5:32 PM

Good golly -- why would I curate an article on this topic??!!

 

Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!

 

A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.

 

Go read this interesting article and start planning your times to unplug. 

 

This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

Christina Roney's curator insight, August 5, 11:02 AM

Good golly -- why would I curate an article on this topic??!!

 

Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!


A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.


Go read this interesting article and start planning your times to unplug. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

Scooped by Karen Dietz
Scoop.it!

Biz Storytelling Savvy: Tale of A Shoe Salesman and Marketing Visionary

Biz Storytelling Savvy: Tale of A Shoe Salesman and Marketing Visionary | Just Story It! Biz Storytelling | Scoop.it
It started out like any other day in the fall of 1979. In the morning, I would attend classes where I was finishing up my degree in marketing. And in the afternoon, to pay for those classes, I would go to work selling ladies’ shoes at a nearby shoe store with the artless name, Shoeland.   Anyway, little did I know, that on that day, at a job I absolutely hated, that the store manager, Joey Kaswalchezck, (aka Joey K or Joey "buy a vowel") -  a guy who dropped out of high school because "it didn't pay very well" would tell me something tha
Karen Dietz's insight:

What a great story! And it contains timeless wisdom for any business or story professional that goes beyond sales. What's the bottom line for business storytelling? The answer is the key message of provided here. This post is written by my biz story branding colleague Jim Signorelli. It's a quick read so don't hesitate to dig in.


Read it. Keep it. Share the story and where you got it from. You'll be glad you did.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Storytelling and Leaders Who Inspire: Go For Depth

Storytelling and Leaders Who Inspire: Go For Depth | Just Story It! Biz Storytelling | Scoop.it
I can’t pinpoint exactly when I met Raf Stevens. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytell
Karen Dietz's insight:

My colleague in Belgium, Raf Stevens, recently published his new book "Leadership, Storytelling, and the Power of Connection" (yay!) and this blog post shares some of Raf's thoughts on leadership and storytelling.


Here's what I appreciate most: the big point Raf makes is that the often scripted media-polished stories leaders tell will only take you so far -- and it's a short distance. 


Instead, leaders need to focus on a whole host of stories that convey their depth and breadth of experience.


The 2 stories shared here in the post are terrific examples of just this principle. I know you will enjoy them.


Congrats Raf! Can't wait to read the book.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Cross-Platform Storytelling: Getting Satisfaction

Cross-Platform Storytelling: Getting Satisfaction | Just Story It! Biz Storytelling | Scoop.it

What you already know about story still applies – great characters you want to spend time with, worlds that invite you in, stories building to moments of epiphany, recognition, revelation, catharsis and all that good stuff.


But the process of getting there changes from platform to platform. You have to develop narratives the right way for the right platform.

Karen Dietz's insight:

Here's a fab article on sharing your business stories across platforms. Let's face it, we've got a story to share on our website, in brochures, books, whitepapers, blog posts, presentations, SlideShares, video, animated cartoons....the list goes on.


I just had a conversation the other day with a company wanting to share some of their customer stories digitally -- without ever spending time on the story itself. They were just in a rush to the technology, thinking the platform would generate a good story. Big mistake.


One story may not translate well in to all different channels, however -- nor achieve the results you seek. In this post transmedia expert Japhet Asher shares lots of insights about how NOT to lose your story as it morphs across platforms.


There is great wisdom shared -- and some good stories -- that will help you preserve the core of your story, and how to think about moving stories into different media.


Let's get more story wise, so when we share our stories across platforms, great results happen.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

more...
Commercial Business's curator insight, August 7, 7:38 PM

Here's a fab article on sharing your business stories across platforms. Let's face it, we've got a story to share on our website, in brochures, books, whitepapers, blog posts, presentations, SlideShares, video, animated cartoons....the list goes on.

 

I just had a conversation the other day with a company wanting to share some of their customer stories digitally -- without ever spending time on the story itself. They were just in a rush to the technology, thinking the platform would generate a good story. Big mistake.

 

One story may not translate well in to all different channels, however -- nor achieve the results you seek. In this post transmedia expert Japhet Asher shares lots of insights about how NOT to lose your story as it morphs across platforms.

 

There is great wisdom shared -- and some good stories -- that will help you preserve the core of your story, and how to think about moving stories into different media.

 

Let's get more story wise, so when we share our stories across platforms, great results happen.

 

This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

Scooped by Karen Dietz
Scoop.it!

7 Tenets of Biz Storytelling Thinking

7 Tenets of Biz Storytelling Thinking | Just Story It! Biz Storytelling | Scoop.it
Michael Michalko explains that everyone is an artist and that it takes belief and persistence to nurture this quality. He offers seven principles about creative thinking that he wishes he'd known as a student.
Karen Dietz's insight:

OK -- this article never mentions the word storytelling, yet every single tenent listed -- and their definitions -- applies to storytelling. The post focuses on creativity, and storytelling is a creative act.


Here's how they translate into storytelling:

  1. You are a storyteller
  2. Storytelling is work -- it takes effort
  3. You must go through the motions
  4. Your brain is not a computer
  5. There is no right answer
  6. There is no such thing as failure
  7. You don't see things as They are -- you see them as You are


Go read the article by Michael Michalko to get the definitions for each principle. Then stoke those creativity and storytelling fires the rest of the week.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Biz Storytelling: 8 Classic structures to use

Biz Storytelling: 8 Classic structures to use | Just Story It! Biz Storytelling | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows.
Karen Dietz's insight:

Ffion Lindsay at Sparkol does another terrific job putting together 8 story structures any business can use, then gives us examples for each. Better yet, for each structure she shares with us what situations they are good for. Yay!


If you are looking to refresh your stories and just want to play with sharing your stories in different ways -- or are stuck not knowing how to tell one of your stories -- then grab this article.


If you use these other structures, you won't get stuck in the monomyth of the hero (a good thing).


Monomyth dangers

I have noticed one piece of language changing, however. That is the word "Monomyth". Mono means one or alone. Mono + myth means one myth. Joseph Campbell coined this term to refer to the Hero's story as the one all encompassing archetype for narratives. From there it morphed into also meaning a narrative common to all people. But it has a stranglehold on our storytelling, as if there are no other kinds of stories to tell.


Now the word is being used without question. Make sure you listen to the video in this article by Chimamanda Adichie on The Danger Of A Single Story.


The monomyth of the hero's journey is eclipsing other kinds of stories to tell. In the mad rush for business storytelling, the hero's journey is often touted as the only story to pay attention to. Stories of community, origin stories, how we do things, cautionary tales, and the like are neglected, but we are starving for them.


Anyway, enjoy playing with these structures and well done Ffion!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

more...
Alexis Niki's curator insight, July 17, 1:49 AM

This is one of the best articles on business stories I've read in a long time. The author not only explains different story structures, she indicates when to use them and includes video examples for each structure. Enjoy! 

Julie Jensen's curator insight, August 4, 5:05 PM

Ffion Lindsay at Sparkol does another terrific job putting together 8 story structures any business can use, then gives us examples for each. Better yet, for each structure she shares with us what situations they are good for. Yay!

 

If you are looking to refresh your stories and just want to play with sharing your stories in different ways -- or are stuck not knowing how to tell one of your stories -- then grab this article.

 

If you use these other structures, you won't get stuck in the monomyth of the hero (a good thing).

 

Monomyth dangers

I have noticed one piece of language changing, however. That is the word "Monomyth". Mono means one or alone. Mono + myth means one myth. Joseph Campbell coined this term to refer to the Hero's story as the one all encompassing archetype for narratives. From there it morphed into also meaning a narrative common to all people. But it has a stranglehold on our storytelling, as if there are no other kinds of stories to tell.

 

Now the word is being used without question. Make sure you listen to the video in this article by Chimamanda Adichie on The Danger Of A Single Story.

 

The monomyth of the hero's journey is eclipsing other kinds of stories to tell. In the mad rush for business storytelling, the hero's journey is often touted as the only story to pay attention to. Stories of community, origin stories, how we do things, cautionary tales, and the like are neglected, but we are starving for them.

 

Anyway, enjoy playing with these structures and well done Ffion!

 

This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

Scooped by Karen Dietz
Scoop.it!

The 4 Phases Of Developing Your Creative Storytelling Voice

No one wishes their way to mastery.
Karen Dietz's insight:

Here's a fabulous post that speaks to the creative process anyone goes through when improving their business storytelling skills and expanding their authentic voice.


It takes awhile to do both, and not many folk in our field talk about the inner process of becoming a fabulous storyteller. This article explains the 4 stages that occur.


I love that for each stage, the author, Todd Henry, provides several provocative questions for us to help us get through it. Brilliant!


The weekend is here, and its a perfect time to contemplate where you are in the process, and what's coming next.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Jim Signorelli
Scoop.it!

How to incorporate story into your sales - part 1

How to incorporate story into your sales - part 1 | Just Story It! Biz Storytelling | Scoop.it
In this Story Powered podcast find out how you can incorporate story into your sales to move more people closer to saying yes.
Jim Signorelli's insight:

This is Part 1 of a 4-part interview series about selling with story.

THe interview is between Lianne Picot, the host of Story Powered on the American Business Channel and my colleague Shawn Callahan, founder of Anecdote, a world-acclaimed storytelling training company. Throughout this interview, Shawn talks about how story can fascilitate each of the four steps of the selling process, starting with building rapport, then building credibility, demonstrating value and ending with an ask for the sale. 


In this first of 4 parts, Shawn talks specifically about how story can help build rapport.  Additionally, the interview is peppered with some interesting persepectives about the application of story to sales. 

For instance, Shawn describes insight as what happens when you unexpectedly come to a new story. He uses this notion to explain that insight is what sales is about, getting prospects to see a new story. 


Besides being an enjoyable read,  I'm sure you'll gain some new "insights."  

more...
No comment yet.
Scooped by Jim Signorelli
Scoop.it!

Corporate Storytelling: The narrative is the thing

Corporate Storytelling: The narrative is the thing | Just Story It! Biz Storytelling | Scoop.it
Alan Berkson has a unique place in the world of thought leadership. He is the guy who has the science of the corporate narrative nailed. Just plain pinned. He is gracing our blog with a post that tells the story of telling stories on behalf of corporations. Listen up.
Karen Dietz's insight:
Curated by Jim Signorelli, the newest addition to the Just Story It Curation Team! Here's his insight:

...And nail it, he does! There are many points to ponder in this article, including a very insightful definition of the corporate narrative: 

"The story that embodies the essence of your business in action, comprised of more than just products and services, and even more than your mission statement.  It's what your company stands for, and how it's making the world a better place. It's a story that comprises your strengths AND your weaknesses." 


I also enjoyed his prescription for preventing FUD (full unwanted disclosure) and the dangers it can present in a world where brands are now more transparent than ever. 


A five-star article for sure! 


more...
Stephen Dale's curator insight, August 23, 6:10 AM

It’s no longer enough to share the same message on multiple channels. Care needs to be taken to not only take advantage of the value proposition of each platform—e.g., print, video, TV, social—but to be sure all the messages are complimentary and add up to a satisfying whole.

Brent MacKinnon's curator insight, August 23, 9:09 AM

I like the driving purposes of business storetelling that are so clearly evident in this article.

Scooped by Karen Dietz
Scoop.it!

Are We In 'Narrative Collapse'?!

Are We In 'Narrative Collapse'?! | Just Story It! Biz Storytelling | Scoop.it
Vision Critical Summit speaker Douglas Rushkoff gives a preview of his keynote and shares his perspective on the evolution of brand storytelling.
Karen Dietz's insight:

OK -- here the author of the book Present Shock, Douglas Rushkoff, gives us his perspective on storytelling and branding.


Did you know we are in the post narrative age? That "narrative collapse" has happened? That we can no longer tell stories with a beginning/middle/end? That technology has killed narrative? That we don't need narrative and are better off without it? That people really only want facts? Apparently this has been going on since 2013.


What a bunch of hooey. I find these statements unbelievable -- but they do make for provocative interviews and high book sales, IMHO.


Why am I so skeptical? Because we are hardwired for stories. We think and talk in stories. As my colleague Jim Signorelli says, he hasn't noticed anyone giving a standing ovation lately for a pie chart.


I am thinking a more solid reason behind why a lot of narratives are not working in branding are because they are either mediocre stories, or businesses really don't understand their customers so there's a mismatch between the stories and the audience.


Frankly, mediocre storytelling is rampant in business, sorry to say. It was really hard to find great stories to cite in our book "Business Storytelling For Dummies". Like anything in life, if you want to get good at storytelling, it takes dedicating time and resources.


I do like what Rushkoff has to say about the use of big data and how it can lead to trouble.


Read the article and tell me what you think. I'd love to know your perspective.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Kajsa Hartig's curator insight, August 20, 4:03 PM

"Given the attention span of customers today, companies know that they can’t tell the traditional stories with a beginning, a middle and an end. Most companies compensate for this by creating brand narratives in a disjointed way, through mashups and sequence advertising. Rather than responding to a post-narrative environment, companies resort to telling a story that unfolds over the course of several commercials."

Scooped by Karen Dietz
Scoop.it!

Get Into Flow: 5 Storytelling Triggers To Hack Creativity

Storytelling is the most accessible gateway to creative flow states that exists. This presentation covers flow state experiences, the shared characteristics be…
Karen Dietz's insight:

Hey everyone -- I need your votes!

 

I've submitted a proposal to speak at SXSW in Austin, TX in March 2016. My topic is "5 Storytelling Steps to Hack Creativity & Flow". It's on how building storytelling skills also builds our "flow" muscles so we often experience being in the 'zone' where we perform the best and feel the best -- in storytelling and in other areas too.

 

1000s have submitted proposals and I need your votes to be chosen.

 

Here's the SlideShare I put together on the talk:

http://www.slideshare.net/kadietz/get-into-flow-5-storytelling-triggers-to-hack-your-creativity-50947467

 

To Vote & Comment:

And here's the link to vote. You'll need to register to do so (easy):

http://panelpicker.sxsw.com/vote/47910

 

Feel free to comment on the voting page -- that helps me too. Thanks in advance!!

Karen

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

How To Create The Culture You Want With Stories

How To Create The Culture You Want With Stories | Just Story It! Biz Storytelling | Scoop.it
What stories are told in your organization today? Are you aware of them? Do they reinforce your desired culture or do they inspire undesired actions?
Karen Dietz's insight:

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.


On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!


I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.


What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Elysian Training's curator insight, August 10, 5:43 AM

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.

 

On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!

 

I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.

 

What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Denise Dyer Coaching's curator insight, August 10, 10:06 AM

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.

 

On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!

 

I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.

 

What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ian Berry's curator insight, August 10, 8:46 PM

Good points about wandering around and engaging and listening. I ask 2 questions What's worth celebrating? What can be better?

Andrew Thorp is a leading expert in how to craft a better story about yourself and your business. I'm having a candid and convivial conversation with him on August 20th You can register from http://www.ianberry.biz/events/

Scooped by Karen Dietz
Scoop.it!

What's Your Story Strategy? Why Every Organization Needs One

What's Your Story Strategy? Why Every Organization Needs One | Just Story It! Biz Storytelling | Scoop.it
Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.
Karen Dietz's insight:

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.


But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.


I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.


May the story force be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Art Jones's curator insight, August 5, 8:55 PM

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.


But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.


I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.


May the story force be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Johan Sundström's curator insight, August 7, 12:55 PM

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.

 

But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.

 

I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.

 

May the story force be with you!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

Scooped by Karen Dietz
Scoop.it!

Finding Stories: How I got a skunk to start my conference talk

Finding Stories: How I got a skunk to start my conference talk | Just Story It! Biz Storytelling | Scoop.it

Here’s a brief story about how I got a skunk to start off my conference presentation. It’s a fun example of how “stories are everywhere” and how to take a seemingly unrelated life event and use it to start off your talk

Karen Dietz's insight:

Here's an unusual way to start the week -- with a story about a skunk. But story practitioner David Lee makes a powerful point -- stories are everywhere. 


In this quick 4 minute audio file; Lee shares with us the topic of his talk, how he didn't have a story to get started, and how he came up with one. As he says, if he can do it, so can we.


This is a terrific reminder for us as we go through our week to pay attention to even the smallest or oddest stories that we can use in our work.


Story on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

more...
Os Ishmael's curator insight, August 3, 5:34 PM

Here's an unusual way to start the week -- with a story about a skunk. But story practitioner David Lee makes a powerful point -- stories are everywhere. 

 

In this quick 4 minute audio file; Lee shares with us the topic of his talk, how he didn't have a story to get started, and how he came up with one. As he says, if he can do it, so can we.

 

This is a terrific reminder for us as we go through our week to pay attention to even the smallest or oddest stories that we can use in our work.

 

Story on!

 

This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

John van den Brink's curator insight, August 4, 2:55 PM

Here's an unusual way to start the week -- with a story about a skunk. But story practitioner David Lee makes a powerful point -- stories are everywhere. 


In this quick 4 minute audio file; Lee shares with us the topic of his talk, how he didn't have a story to get started, and how he came up with one. As he says, if he can do it, so can we.


This is a terrific reminder for us as we go through our week to pay attention to even the smallest or oddest stories that we can use in our work.


Story on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Scooped by Karen Dietz
Scoop.it!

How to use stories to influence decision makers

How to use stories to influence decision makers | Just Story It! Biz Storytelling | Scoop.it
Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?
Karen Dietz's insight:

What a great post from my colleagues over at Anecdote. This one is all about influencing decision makers by exposing them to stories outside their own experiences. 


As Shawn Callahan points out, "And of the experiences that get noticed, a few are thought about and translated into a story that explains what happened. Over time, these accumulate into a repertoire of experience-based stories. It is this repertoire that guides intuitive decision-making. To influence a decision-maker, you need to change the stories their intuition relies upon."


He then goes on to give us tips for exactly how to do that. What I also love about Shawn's posts is how often then are based on solid research. At the bottom of the post you will find all the citations cited in the article. Yay! So we are talking hard science, not spouting platitudes. We need more of this kind of writing.


Thanks Shawn.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

more...
2DiFore Marketing Solutions's curator insight, July 28, 7:40 AM

Didn't you just love it when your parents, grandparents or other extended family would tell stories about "when they were young" it was so different!? Well, why don't you tell a story about other client experiences with prospective clients? Turn your successes into sales today.

Kevin Watson's curator insight, July 31, 9:14 AM

What a great post from my colleagues over at Anecdote. This one is all about influencing decision makers by exposing them to stories outside their own experiences. 

 

As Shawn Callahan points out, "And of the experiences that get noticed, a few are thought about and translated into a story that explains what happened. Over time, these accumulate into a repertoire of experience-based stories. It is this repertoire that guides intuitive decision-making. To influence a decision-maker, you need to change the stories their intuition relies upon."


He then goes on to give us tips for exactly how to do that. What I also love about Shawn's posts is how often then are based on solid research. At the bottom of the post you will find all the citations cited in the article. Yay! So we are talking hard science, not spouting platitudes. We need more of this kind of writing.


Thanks Shawn.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

ManufacturingStories's curator insight, August 1, 4:03 PM

What a great post from my colleagues over at Anecdote. This one is all about influencing decision makers by exposing them to stories outside their own experiences. 


As Shawn Callahan points out, "And of the experiences that get noticed, a few are thought about and translated into a story that explains what happened. Over time, these accumulate into a repertoire of experience-based stories. It is this repertoire that guides intuitive decision-making. To influence a decision-maker, you need to change the stories their intuition relies upon."


He then goes on to give us tips for exactly how to do that. What I also love about Shawn's posts is how often then are based on solid research. At the bottom of the post you will find all the citations cited in the article. Yay! So we are talking hard science, not spouting platitudes. We need more of this kind of writing.


Thanks Shawn.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Scooped by Karen Dietz
Scoop.it!

Fab longform biz story example: How 2 Bored 1970s Housewives Impacted The PC Industry

Fab longform biz story example: How 2 Bored 1970s Housewives Impacted The PC Industry | Just Story It! Biz Storytelling | Scoop.it
Vector Graphic became one of the best-known computer manufacturers of its era. It went public. Then the IBM PC changed everything.
Karen Dietz's insight:

Earlier this week I curated a post about the importance of long-form storytelling on the web for businesses. Today I find a terrific example of how this can work.


Written for Fast Company magazine by Benj Edwards @benjedwards, it's a riveting story of how 2 housewives founded and successfully ran Vector Graphics -- and how they changed the computer industry.


There are no bells-and-whistles to this story (flashy video, infographics, or maps) -- just good ol' fashioned storytelling. Which we can all do, regardless of budgets. 


i love how the article positions the women and the birth-and-death of Vector Graphics into the sweeping rock 'em sock 'em history of the early computer days.


There's a lot to learn here. Enjoy the article Who knew Vector Graphics had such an impact?


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

more...
No comment yet.
Rescooped by Karen Dietz from Public Relations & Social Media Insight
Scoop.it!

The Importance of Longform Storytelling for Your Blogs

The Importance of Longform Storytelling for Your Blogs | Just Story It! Biz Storytelling | Scoop.it

In recent months a debate has been brewing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion abound the subject. 


For clarity, longform means articles, white papers and e-books of 2,000 words or more, while shortform refers to content of 500 to 1,000 words.


Is there really a difference in their overall performances? Science suggests there is.


What the Studies Are Suggesting


Many of today’s Internet marketers swear by shortform content, citing a number of independent studies that indicate audience attention spans are falling and as much as 32 percent of users will begin abandoning websites in as little as five seconds if they are slow to load. 


This doesn’t speak to the effectiveness of the format in reaching its audience in terms of visibility and findability through search. This is one of the most important advantages that longform content has over its counterpart....


Via Jeff Domansky
Karen Dietz's insight:

Recent studies in the past few weeks are saying that our attention spans are now shorter than a goldfish's. Yikes! It appears we are too stressed and distracted to pay much attention to anything.


But hold your horses -- don't buy into the hype. Turns out long form content (longer stories) are outperforming short posts by a mile.


This is an easy-to-read post that covers other research showing how necessary -- and results producing -- long form content is.


Bottom line: you need a mix of both.  Read the article to find out more. And thanks to fellow curator Jeff Domansky @Jeff Domansky@thePRcoach for finding and sharing this.

more...
Marco Favero's curator insight, July 18, 4:48 AM

aggiungere la vostra comprensione ...

Comunicologos.com's curator insight, July 19, 11:04 AM

Contenidos Web

Karen Dietz's comment, July 20, 3:30 PM
Great find Jeff! Thanks for this.
Scooped by Karen Dietz
Scoop.it!

Questions to Evoke Stories and Find Business Buyer Pain Points

Finding buyer pain is one of the first steps in the sales process. This deck shows you how to get there.
Karen Dietz's insight:

This SlideShare never mentions stories, but believe me -- the questions posed here will definitely spark stories in your prospects, and stories are exactly what you need. 


Why? Because they are the richest form for finding out your customer's pain points. As we all know, this is a critical ingredient for making a sale.


I particularly like how the first few slides make the point that most prospects are numb to their pain. As the author (Juliana Crispo) of this post shares, sales happen when that pain is felt. Hence the questions that will evoke stories.


Write these questions down and keep them handy for when you are chatting with potential customers. I think it will make a world of difference.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

more...
Miklos Szilagyi's curator insight, July 19, 7:48 AM

Some good hints how to go deeper in the subjects...

Scooped by Karen Dietz
Scoop.it!

How Stories Make Our Brains + Biz Relationships Better

How Stories Make Our Brains + Biz Relationships Better | Just Story It! Biz Storytelling | Scoop.it
Merriam-Webster declared 'science' the 2013 word of the year. But can reading something other than data and facts, say a work of fiction, help improve brain function? Anthony explains the possible benefits reading fiction can have.
Karen Dietz's insight:

What a fun video -- and full of great info about how reading stories builds better brains and better humans. The ad you have to deal with before the video is quite annoying, however. But hang in there -- the video is worth it.


We've known for awhile that spending time with engrossing fiction is one of the best ways to build empathy. This is a key skill to have in leadership, and also for any entrepreneur successfully interacting with customers and prospects.


This video shares additional story and brain benefits, too. Enjoy and story on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

more...
Marianne Hiort af Ornäs's curator insight, July 13, 4:08 PM

Konsten att berätta en historia på din blogg för att vara lite mer personlig

Art Jones's curator insight, July 13, 4:59 PM

Thanks to Karen Dietz we have this video at Scoop.it When the video begins you are rewarded with compelling science of how our minds are inspired when reading fiction and why storytelling is such impactful programming for our mind

Just Story It Newsletter

Sign up for my rather infrequent newsletter