Sallee design shows how well words and design can work together to tell as story. Design your words effectively to guide your visitors' line of sight and draw them in. Invite them to listen to your story and to enter your site.
I like this concise and easy-to-read article about various storytelling elements you can incorporate into your website for greater connection and impact with customers/prospects.
In addition to words and images, the author mentions mascots and personality. Then there's parallax scrolling and interactivity. These later two might break a small business' budget but they are still good to know about.
Enjoy playing with these ideas and upgrading your website!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it