The story of AHAlife proves how storytelling can transform a business.
What a great article! Business owner Shauna shares the specific stories she uses about her products to grow her business.
Her advice and story types can be used by any business owner, whether you are selling products or a service. And any artist selling their artworks in any venue should be following the tips in this article to the letter. I use the same basic list with my clients and it works.
However, the examples she uses in the article are NOT stories -- they are descriptions. So obviously she needs some storytelling training to be even more effective. On the other hand, even the descriptions as pseudo-stories are working for her. My advice for you: go for actually telling stories, not descriptions -- you'll get even better results. I do like her list however, so use that as a guide for figuring out which stories to tell.
Tell these kinds of stories in your business and you will experience the difference. Story on!