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All the best info on storytelling to lead and grow your biz
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The Tide Story: Storytelling to Reinforce Market Leadership - Brand Stories - New Age Brand Building

The Tide Story: Storytelling to Reinforce Market Leadership - Brand Stories - New Age Brand Building | Just Story It | Scoop.it

"The use of storytelling in brand communication by P&G is spot on. They tell us their story of firsts to reinforce their market leadership..."


What a great example of a Founding Story by Proctor & Gamble. It's a 2:45 minute video that covers all the 'firsts' of this company.


For any organization that has a history over a chunk of time, you too can craft a similar story. It will definitely help the customer get to know you better, and build trust.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Telling Your Story Like Steve Jobs

Telling Your Story Like Steve Jobs | Just Story It | Scoop.it
This post explores four storytelling lessons we can learn from the great storyteller himself, Steve Jobs, as a way to improve our fundraising efforts.

 

What a nice, brief but wonderfully concise review of how Steve Jobs told stories.  Take the 4 lessons here and start crafting your compelling stories and building loyal fans.

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Presentation Zen: Steve Jobs on marketing & identifying your core values

Presentation Zen: Steve Jobs on marketing & identifying your core values | Just Story It | Scoop.it
Steve Jobs had a talent for identifying what was important and what was not, and having the courage to toss what he felt was the nonessential. We see this reflected in the Apple line of products and in the Apple...

 

What an awesome video a great presentation by Steve Jobs on what marketing is really all about -- sharing your story.  Here he explains what he means by that, and how clarity about your business values leads to clarity about your story and how to tell it.

 

This is a gem of a video with inspiration and insights for us all.  Read the brief intro and watch the video.  Then write down ideas for how to tell your story better.

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