"The use of storytelling in brand communication by P&G is spot on. They tell us their story of firsts to reinforce their market leadership..."
What a great example of a Founding Story by Proctor & Gamble. It's a 2:45 minute video that covers all the 'firsts' of this company.
For any organization that has a history over a chunk of time, you too can craft a similar story. It will definitely help the customer get to know you better, and build trust.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it