Here's the result -- a string of sentences moving some sort of plot along. It's a total mish-mash.
Frankly, this kind of product is kindergarten easy to do. There is nothing meaningful to take away from listening to this -- except that it's a great example of what NOT to do.
Some people will think this video is cool. Some people will say that I just don't "get it." I think it's an enormous waste of time and money. Surely IDEO can do better than this junk!
It takes skill and practice to master storytelling. This doesn't come close.
Is there anything I like? Yes -- it's fun putting a picture to each word. I'd like to experiment more with that when creating digital stories.
Other than that, IDEO needs to go back to the drawing board.