10 Ways Customer Stories Help Companies Sell http://t.co/3JwGufQB via @Savvy_B2B...
Woo hoo! If there was any doubt about the necessity for crafting and promoting your customer's stories, then this quick post will dispell them all.
Customer case study specialist Casey Hibbard shares some research from Gartner about the impact of customer stories on sales, and then lists specifically how customer stories can lead to business growth.
As I'm rebuilding my website, I'm taking Casey's advice -- and hope you do too.
Oh -- but make sure you are actually writing customer stories to share and not testimonials. Testimonials are critical -- yet they are mostly valuable opinions from customers about their experience with you. That's part of your 'story' but they often are not really stories.
Soooo -- write mini-stories or storied case-studies about your work with customers to receive the full impact of your customer stories!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it