Just Story It Biz...
Follow
Find
130.3K views | +88 today
Scooped by Karen Dietz
onto Just Story It Biz Storytelling
Scoop.it!

The Best PowerPoint Tip You'll Ever Get

The Best PowerPoint Tip You'll Ever Get | Just Story It Biz Storytelling | Scoop.it
Here's what I like about this quick article about how to avoid death by PowerPoint: the author starts putting together a presentation in much the same fashion as I do when working with clients to craft their business stories. We start with an image deck and we focus on creating sensory material to share to tell the story with. Gallo did much the same here with great results. Do you merely bring stories into your PowerPoint presentations or do you craft your entire presentation as a story?

"The best process to creating a great presentation."
more...
No comment yet.
Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

About The Just Story It (TM) Curation

About  The Just Story It (TM) Curation | Just Story It Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

more...
ManufacturingStories's curator insight, September 7, 2013 5:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 5:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 5:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
Scooped by Karen Dietz
Scoop.it!

Awesome Interview With Rich Sheridan, CEO & Chief Storyteller

Awesome Interview With Rich Sheridan, CEO & Chief Storyteller | Just Story It Biz Storytelling | Scoop.it
CEO Rich Sheridan talks about the power of executive storytelling on employee engagement and wild business growth.
Karen Dietz's insight:

I recently had a great time interviewing Rich Sheridan, CEO and Chief Storyteller of Menlo Innovations based in Ann Arbor, Michigan.


I love Rich's story of the Viking helmets, corporate culture, and about storytelling being a critical part of his CEO duties. And the results for Menlo have been amazing.


Listen to this podcast or download it for later this weekend. There are terrific insights here and our conversation was both fun and enlightening.


Expect more to follow. I've interviewed other Chief Storytellers (still waiting on corporate approvals) and am scheduling several folks in the next few weeks.


If you know of anyone in a company who has the title of Chief Storyteller (or something akin to that), let me know and I'll track them down :)


In the meantime, enjoy this gem.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Brian Yanish - MarketingHits.com's curator insight, Today, 3:16 PM

Great interview Rich Sheridan, it will make you think about your business and how you are telling your story.

Scooped by Karen Dietz
Scoop.it!

Using Stories: The Right Way to Sell Your Business Case

Using Stories: The Right Way to Sell Your Business Case | Just Story It Biz Storytelling | Scoop.it
Get key stakeholders on board with one effective presentation.
Karen Dietz's insight:

I periodically get calls from clients asking me to help them 'sell' their projects across business divisions. They need to promote their work and enroll others from elsewhere in the corporate in their projects. They need buy-in, commitment, and resources.


So how does this get done? By using storytelling, of course. I like this article because of its very practical advice for how to present your business case and get others on board. 


Towards the end there's a recap of their tips (nice!), and after that 2 case studies are presented (sweet!). I very much appreciate illustrated examples and cases to make concepts shared become real.


The author, Carolyn O'Hara did a good job here. Take these tips and lessons and put them to good use.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Rescooped by Karen Dietz from Story and Narrative
Scoop.it!

Fab Storytelling Secrets From 3 TED Talks

Fab Storytelling Secrets From 3 TED Talks | Just Story It Biz Storytelling | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.


I was already boring myself to death and I hadn’t even begun to write.


Via Gregg Morris
Karen Dietz's insight:

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

more...
Joseph McCaleb's curator insight, July 23, 8:18 AM

Julie Neumark curates “over 25 TED talks” into 3 faves by Andrew Stanton, JJ Abrams, & Nancy Duarte with themes of “wonder, mystery, possibility, connection, and engagement.”

Ken Schneider's curator insight, July 23, 8:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Scooped by Karen Dietz
Scoop.it!

Telling A Story That Hooks Audiences: A Fab Example

Telling A Story That Hooks Audiences: A Fab Example | Just Story It Biz Storytelling | Scoop.it
Karen Dietz's insight:

Colleague Michael Harris wrote this blog post recently and I couldn't stop cracking up! I laughed so hard I had to read the story to my husband Tim. He laughed just as hard.


Michael uses storytelling in his sales training and he uses this story to demonstrate why it works. And to point out the difference between 'corporate speak' and storytelling. Imagine telling this story in corporate language. We'd be bored to tears.


But here's another way to think about this story: we all have at least one story like this. A story when we screwed up big time. A story about a time we failed. A story about a near miss. A story about good friends who stick around even after misadventures. 


All of these stories have a place in business. Because they make you human. When shared authentically they form and deepen relationships. They let us know that even when we screw up, there is redemption. This is how we learn from others -- about what not to do, and about being human at work.


Sharing ups and downs helps us build deeper and stronger relationships. It might surprise you to experience how showing your vulnerability actually generates more trust and respect in you and for you. When we hide our failures from others, we idealize ourselves while separating ourselves from others at the same time. Not good.


So read this article and go have a good laugh. Then ask yourself, "What story do I share in return?" Michael's story should spark one within you.


Capture that story and share it at the right time in a business setting. You'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Michael Harris's comment, July 23, 11:26 AM
Great intro Karen.
Karen Dietz's comment, July 23, 2:44 PM
Glad you like it Michael! You've got a whopper of a story :)
Scooped by Karen Dietz
Scoop.it!

Reinventing the Chief Marketer: Storytelling & the New World Order

Reinventing the Chief Marketer: Storytelling & the New World Order | Just Story It Biz Storytelling | Scoop.it
Why marketing and sustainability must be under one leader.
Karen Dietz's insight:

This article is the perfect companion to the other article I curated today on Patagonia.


Here Keith Weed, Chief Marketing Officer at Unilever, gives us insights into how to balance the tensions between marketing, communication, and sustainability.


You see, Weed is responsible for all 3 functions at Unilever. What??!! Now how does that work? When I first read that, I thought, "Oh jeez, communication and sustainability is now just another bunch of hype from marketing. Yuck!"


Not so, grasshopper. As I read the post I understood how fundamentally different Weed's approach is -- where he manages the tension between all 3 without sacrificing any one. And this re-thinking/re-fashioning of marketing is where the future of business is.


And storytelling is at the core, even though it is not the focus of the article. But we know it's importance when Weed says, "Well, the real tension you have in companies is when marketing is in one silo, identifying what consumers need and driving demand, while sustainability is in another trying to reduce environmental impact, while Corporate Social Responsibility is in another working on the company’s social contribution while communications is telling its own, possibly different, story. In a connected world, this kind of internal disconnection is a hindrance not a help." So true! Yes, these are all different stories being told that in  most organizations are never reconciled. And it sure does negatively impact the bottom line.


Read more about how Weed has managed this reconciliation and is moving Unilever into a solid future. No matter what size your business is, there are lessons here for everyone.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Radical Storytelling: How Patagonia Is Telling Customers To Use Less Of Their Product

Radical Storytelling: How Patagonia Is Telling Customers To Use Less Of Their Product | Just Story It Biz Storytelling | Scoop.it
It's one of 10 strategies that make up a new way of doing business, given the coming realities of a hotter, scarcer, and more transparent world.
Karen Dietz's insight:

I've been following sports clothing company Patagonia for awhile now because they keep coming up with new kinds of stories to tell that keep propelling their business forward.


In this article by Andrew Winston, he discusses Patagonia's latest endeavor to have customers hang onto the company's products. It's a natural outgrowth of their philosophy of using less and protecting the environment. But it's totally counterintuitive to how business operates -- which is why it is so brilliant. And it is working for them. Business has not fallen off with this strategy -- but grown.


What I love about Patagonia is that they truly do walk their talk. No company is perfect, but this company's authenticity meter is off the charts. 


Patagonia also innovated supply chain storytelling, a new category of back stories. So I'm not surprised at this next round of storytelling, and look forward to what they'll come up with in the future.


In the meantime, the author did a great job posing a series of questions/next steps any business can take to develop this new avenue of storytelling. It's pretty provocative and well worth the read.


Don't get caught at the back of the line. Read the article to stay on the cutting edge of business trends and storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.
Karen Dietz's insight:

Here's a quick SlideShare piece that covers 5 mistakes people often make when sharing stories in business settings.


I like it because some points made I rarely see.  For example -- often people think they are sharing a story when they are NOT. Or how to start a story -- and it is definitely NOT by saying "Let me tell you a story..."


There are other goodies here too. If you avoid these 5 mistakes you will be ahead of most folks!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Vincent Martinet's curator insight, July 24, 7:35 AM

Pour ceux qui ont manqué cet excellent Slideshare sur le Storytelling :

 

http://fr.slideshare.net/kkapp/gamification-creating-engaged-learners-lten-keynote-slides?ref=http://karlkapp.com/keynote-slides-from-my-lten-address-on-gamification/

MichaelJDay's curator insight, July 24, 10:30 AM

If you don't think you use storytelling just stop and think for a moment, other than questions and commands our lives our made up of a microcosm of stories. Selling is storytelling. Sharing experiences in our lives is storytelling. The list goes on..

No Boxes's curator insight, July 24, 1:31 PM

How to tell your #business story.

Scooped by Karen Dietz
Scoop.it!

Solving Problems With Narrative Intelligence

Solving Problems With Narrative Intelligence | Just Story It Biz Storytelling | Scoop.it
How narrative intelligence can help everyone design solutions and generate useful data.
Karen Dietz's insight:

Here's a handy article and tool that any organization can use. It's all about how to use narrative elements and design thinking to solve problems.


While the post is written on how nonprofits can address social problems, the insights and tools shared here apply to us all.


The tool is free to download, which is great! The article shares the story about why and how it was created, along with results people have experienced. Way cool.


Enjoy the article and use the tool.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Miklos Szilagyi's curator insight, July 19, 6:50 AM

Well, though I cannot always follow all the fine-splits of the very similar approaches but all these in this attached article sounds to me very much like so called solution-focused approach (which has a root to the early '80s into Milwaukee in SFTC of Steve de Shazer and Insoo Kim Berg)... and it wouldn't bother me if somebody says that OK, however these tiny-tiny details are different... SF has the same basic idea (like on the picture) that if we are speaking about the problems (on a "problem- language") we will know lots about the problem and if we are starting to speak about the solution instead (on a "solution-language") we will know lots about the solutions... there are such ideas still that "knowing the root/cause of the problem will not necessarily lead to the solutions" or if the solution - why not through story-telling approaches - is approached/achieved, the problem(s) might simply disappear (I would emphasise here that SF people are not problem-phobic at all, only they see more good to turn more - whenever it is possible - towards the goals and solutions than towards (backwards...) to the problems...

 

One more thing and Karen will like it (I suppose)... creating (I weight my word "creating", it was so used by Chris Iveson in a latest Budapest workshop, who is a very eminent player on the SF field, author, practitioner (therapy + coaching) for 25 years) the future might give us (if properly done and I'm telling you, it's not that simple, you can have an idea from their books about this what he has written with his two London based colleagues) an "experience" about the future. If somebody would ask: What?! Experience? About the future? We could only have experiences about the past, couldn't we?! I would ask (as Chris did it) whether your "sure" past experiences are something constant in the time? Did not happen to you sometimes that past experiences are changing even signs?! (from bad to good and vice versa...) If you already had this experience you could deduce from it that we also creating our past as well... we are story teller backwards as well... well, what do you think?

 

I like the question at the beginning... it is an excellent SF question, I like it very much and I would use it (with the hopeful permission of the author...): “What would ‘happily ever after' look like to you if we made this happen?”

juandoming's curator insight, July 19, 7:35 AM

add your insight...

Scooped by Karen Dietz
Scoop.it!

Sell a Whole New Way of Thinking -- not a product -- with a Future Story

Sell a Whole New Way of Thinking -- not a product -- with a Future Story | Just Story It Biz Storytelling | Scoop.it
Customers need the right mental model to understand why they need your product.
Karen Dietz's insight:

What a great article this is. It's focus is on how to shift customer's mindsets. What the author is really talking about is how to share your Future Story.


Today succeeding in business means being able to show how your product or service contributes to a better world. This is way bigger than how a product or service solves an immediate need.


There are 2 kinds of product/service stories companies need to tell:

  1. How their product/service solves a customer problem that positions the customer as the hero. These are your People & Results stories
  2. How their product/service contributes to a better world. This is your Future Story.

Yet most folks only spend time on the first kind of story.


Time and again we are being shown that when businesses provide a picture about how the their offering produces a positive difference in the world, customers flock to them. And stick around. 


Future Stories however are not that easy to create. Current methods like "Write a newspaper article about your company 5/10/20 years in the future" remain stilted and unsatisfying.


What I love about this article by Mark Bonchek is how he frames our thinking so we can write a better Future Story, and gives the steps for how to get it done. 


If you follow his process, I think you will be amazed at what you produce, and you'll have a compelling terrific Future Story to share. 


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
juandoming's curator insight, July 18, 9:54 AM

add your insight...

Zakariyya Spain's curator insight, July 19, 5:01 PM

Great new info marketing concept.

Scooped by Karen Dietz
Scoop.it!

What's The Problem With TED Storytelling?

What's The Problem With TED Storytelling? | Just Story It Biz Storytelling | Scoop.it
TED is changing the public discourse -- and not all for the better.
Karen Dietz's insight:

Here's an article that makes us question how TED talks have been shaping our business storytelling -- and maybe not in such a good way.


As the author, Nick Morgan, states -- and I agree with him -- TED talks are fabulous. We love TED. TED talks have definitely impacted business presentations for the better.


Yet Morgan makes 2 very important points regarding public speaking and business storytelling:

  1. Shorter personal speeches. What's wrong with that?? Well, as Morgan says, "What’s wrong with shorter speeches is that you can't persuade people to change in 15 minutes, because you can't make them emotionally uncomfortable enough with the status quo to be ready to embrace something new." He continues with some relevant stats.
  2. A story about your personal revelation might not apply to the goal of the speech. There are all kinds of stories to tell, but TED talks seem to tell us that the stories we should share need to be about a personal revelation we've had.


My take-aways from reading this article and the additional insights Morgan has?

  1. If you want people to change, stories need to be longer. Or presentations need to be longer with several different types of stories told.
  2. A springboard story (short anecdote) may get people started, but other story sharing is needed to sustain the effort.
  3. Personal revelation stories might not be the point -- share stories that are not about you.


There's good common sense wisdom in this article that makes us think twice about effective business storytelling. It is definitely worth the read.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | Just Story It Biz Storytelling | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
Karen Dietz's insight:

Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.


The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!


Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.


What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.


The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.


Dig into this article and use the process here to upgrade the quality of your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Corporate Storytelling: Stories In Action Video

Corporate Storytelling: Stories In Action Video | Just Story It Biz Storytelling | Scoop.it
A short film of the event on stories in action held at the Museum of London on 10 June reminds us of the energy everyone there put into a shared enquiry around the many applications of story to...
Karen Dietz's insight:

My business storytelling colleagues at Sparknow in London put together this 4 min. video about their working with stories in an organization. The Museum of London participated and I love what the participants came up with!


This video is very thought-provoking because its the Museum folks themselves who are talking about their take on working with stories. And it's not all roses and rainbows. Thorny issues do arise.


The video gives us a taste of these and the links in the blog post give us other insights into the sticky wicket of working with stories in organizations. Plus I came away from these explorations with a few more ideas -- always a good thing!


Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Teresa Levy's curator insight, July 13, 12:39 PM

does this do memories different?

Scooped by Karen Dietz
Scoop.it!

Have a story to tell? Focus on the 'native voice' to connect

Have a story to tell? Focus on the 'native voice' to connect | Just Story It Biz Storytelling | Scoop.it
Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.
Karen Dietz's insight:

Nowadays we are being constantly told that we must share our stories using video to get any traction. Then comes along this gem of an article that says, "Wait a minute...maybe not so!"


As the article says, telling a story via video can be powerful -- plus expensive and time-consuming. Even more, it may not be the ONLY way to "move" the hearts and minds of people.


Here's a quote from the post that stood out for me:

“The soul is ‘contained’ in the human voice,” says Dave Isay, founder of StoryCorps, and former NPR producer. Gotta love that. 


There is plenty of advice and other good points made in this article. When you are crunched for time or cash -- or both -- remember the power of the human voice and go audio. Or mix up your content strategy to include more audio.


You may be surprised with the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
malek's curator insight, July 11, 3:53 PM

Humans need a sympathetic voice to like a story.

massimo scalzo's curator insight, July 12, 3:17 AM

Karen Dietz is absolutely right ! Video is a powerful storytelling tool. Nothing can be compared to it!

Scooped by Karen Dietz
Scoop.it!

Get Funny! Biz Storytelling With Humor To Boost Shares, ROI

Get Funny! Biz Storytelling With Humor To Boost Shares, ROI | Just Story It Biz Storytelling | Scoop.it
Authors galore keep suggesting that adding humor to business stories is a big win. People love it.
Karen Dietz's insight:

I recently wrote this blog post for Curatti.com and thought to share it with you all too. I took the best storytelling + humor articles I could find to create a handy reference guide for you.


I love bringing humor into my articles and curation -- but it can be tricky at times. So how do you use it well? Even more important, how do you use it well so you get more shares and boost your ROI? The articles I chat about here have great tips for all these points.


I've reviewed each article, and provide the links. Hope you have fun with these.


Get happy. Get funny. Bring a smile to someone's face today in whatever you share :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 



more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | Just Story It Biz Storytelling | Scoop.it
Brands use social for storytelling 88 percent of the time.
Karen Dietz's insight:

Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.


Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Tania Tytherleigh's curator insight, July 19, 5:37 PM

Storytelling is also a powerful leadership tool we can use to really connect with our staff. 

Scooped by Karen Dietz
Scoop.it!

The Power of Story Branding: Which country does the world most good?

It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worl...
Karen Dietz's insight:

Simon Anholt recently delivered this TED talk and it is a doozy on several fronts.


What caught my attention when watching this is the point Simon makes about a nation's brand story -- i.e. reputation -- and its effect on economic prosperity plus being able to make a difference in the world.


If this is true for nations, it also holds true for business. Which is one reason why companies embracing doing good in the world as a fundamental way of doing business are gaining more customers in the marketplace. This is beyond simply attaching your company to a social cause.


This is a terrific talk and you will be surprised at which countries do the most good in the world. Simon indicates that these countries consciously create their story. People are attracted to that story, which they in turn tell. At least that seems to be part of the dynamic Simon talks about.


Maybe I'm reading too much into this -- or maybe not. In the end, if you wanted your country to be in the top 10, what parts of your country's story needs to change? What kind of story do you want to be a part of?


If this was a business list, what would need to happen to have your company be in the top 10? What kind of story (stories) would it need to be embodying and sharing?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

What Companies Often Miss In Their Storytelling

What Companies Often Miss In Their Storytelling | Just Story It Biz Storytelling | Scoop.it
Every business needs storytelling skills, but there's a key component many companies forget in telling their brand story.
Karen Dietz's insight:

What a cool article! The post, written by Clay Hausmann, focuses on finding your story voice through the type of innovation your company provides. This generates your story genre that should be connecting all of your stories together.


Hey -- every business offers an innovation of some kind to the marketplace. As Hausmann says, this could be technical excellence, tribal strength, or self expression. He actually lists 6 to choose from, and gives examples to make his points.


His 6 genre categories are a great way to think about the stories you have to share and the voice to use. I think it simplifies how to tell our stories. I definitely hope this article helps you sort out your particular brand of storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Content Marketing: Are You At The Mature Storytelling Stage?

Content Marketing: Are You At The Mature Storytelling Stage? | Just Story It Biz Storytelling | Scoop.it
An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and
Karen Dietz's insight:

If your business isn't using content marketing -- it should! Content marketing is when you write articles, create videos, put together SlideShares, podcasts, etc. about your business, your customers, your products and services to share with the marketplace. Content marketing builds authority, credibility, engagement, and grows the bottom line. 


And if you are not sharing stories in the content you create, you are way behind the times -- and your content is probably a dud.


What I really like about this article is that top content expert Lee Odden has put together a maturity model for all of us creating content. The model helps us know where we are in the content creation cycle.


If you are already at the storytelling stage -- then woo hoo! You are advanced. If not, you are somewhere in the stasis-to-production-to-utility phase. In these phases a business is either just getting started with creating content and is focused on broadcasting their brand, or you are providing useful information and getting social shares.


But storytelling is a mature phase -- where you have brand leadership because through sharing stories the company is creating experiences for audiences that connect to their emotional and intellectual needs at the same time.


There is a lot more to understand in Odden's model so dig into this article and figure out where you are + what you need to do next.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

6 Ways Customer-Generated Stories Can Double Your Return

6 Ways Customer-Generated Stories Can Double Your Return | Just Story It Biz Storytelling | Scoop.it
Find out how a major healthcare brand used social media and user-generated content to double the return on their social media investment.
Karen Dietz's insight:

Social Media Examiner (SME) has done it again with a fab post on how to get into user-generated content. That's geek speak for stories customers generate themselves about your product or service.


And truly, that's what we all want. Pushing your messages to the marketplace is so yesterday. One of your hottest leverage points in business storytelling is having customers share their stories. That's where the gold is in building loyalty, trust, and raving fans.


But how do you really do that? Well, that's what this article is all about. The author, Louise Julig, gives us a solid example of Medtronic doing just that (it's great to learn from others efforts). She also shares tips as we follow along about how Medtronic sets up and stimulates customer stories, plus also converses with customers using different social media platforms.


It's a meaty article that will give you lots of ideas.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
malek's curator insight, July 2, 6:33 AM

Re zooming on customer is the secret of success. 

@Karen Dietz picked real life drama in a sensible way to pitch storytelling, very clever.......

Suggested by Agnipravo Sengupta
Scoop.it!

Websites + Storytelling: The Best Way To Drive Traffic

Websites + Storytelling: The Best Way To Drive Traffic | Just Story It Biz Storytelling | Scoop.it

"Storytelling is one of the oldest habits of modern civilization. Ever since we learned to communicate, understand each other, we have been telling stories. At a time when your website is the storefront of your business and a gateway to increased conversions, storytelling is surely one of the key components that can play a crucial role in turning the tides in your favor. After all, web design is also about communicating concepts and ideas, isn’t it?"

Karen Dietz's insight:

I like this quick article because it reminds us of 3 key points to remember when sharing our business stories on our website:

  1. Words matter. For me I find it much easier to record myself telling a story orally and then converting that to text. From there I can then craft a written story without losing my unique voice and authenticity.
  2. Parallax web design is a very cool tool for telling your brand story.
  3. A mascot (think MailChimp) can be a big boost for your business -- especially in B2C. Although MailChimp is a B2B company, I think figuring out if a mascot will work for you is all about really knowing your audience. 


Think about these 3 points and have an awesome day.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Telling Your Story Visually -- 4 Tools To Help

Telling Your Story Visually -- 4 Tools To Help | Just Story It Biz Storytelling | Scoop.it
Do you want to create more interesting visual content? This article shows four of the best free tools to create strong visual content for social media.
Karen Dietz's insight:

Here's a terrific post from Social Media Examiner about 4 easy tools to use to create visual stories.


Yes, sharing stories to grow you business is a sure fire strategy. That means creating a mix of stories that you share both orally and visually.


But what tools to use to create an infographic? Or a video? Or a slideshow that you can turn into a video? Or how about a graphic design platform to create cool unique images without spending a fortune on a graphic designer?


All of that is covered here -- and it boils down to 4 recommendations. Yeah! I like that. 


Some of these platforms I've reviewed before. But now the top ones are all in one post. 


Go get creative and have fun with these!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Tell Your Story Via Content Curation and Grow Your Biz

Tell Your Story Via Content Curation and Grow Your Biz | Just Story It Biz Storytelling | Scoop.it
Easily Grow Your Business With Content Curation! Don’t miss this complete how-to hands-on workshop in July 2014, facilitated by yours truly in San Diego, CA. Curating content can lead to life-changing book deals, speaking gigs, collaborations and more business. Presented by Falco Strategics and taught by Karen Dietz, Learn To Scoop.it in this interactive workshop.... View Article »
Karen Dietz's insight:

A colleague of mine, Marc Emmelman, came up with this fabulous idea to spread the ability for companies to supercharge their marketing. How? By teaching them to curate awesome content that grows their business.


I said, "I'm in!" So we are taking 10 people through a hands-on workshop using Scoop.it as our curation platform. All the details are in this blog post. 


Got a cause to promote? Got a message to get out? Want to establish your expert status? That's what content curation is all about.


I love sharing with people how content curation has brought me amazing business results. It's part of my company story :)


And you can do it too. Don't miss it and hope to see you there!

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

How Storytelling Can Increase Any Business

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!
Karen Dietz's insight:

This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.


I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.


I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have  wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).


So grab this piece and hone your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Janet Vasil's curator insight, July 1, 4:31 AM

Good slideshare with actionable advise for better business storytelling...in video and everywhere!. 

Barbara Ganley's curator insight, July 7, 5:12 AM

Useful to nonprofits, too

Scooped by Karen Dietz
Scoop.it!

So True! NetAppVoice: Telling A Story In Your Marketing Is Vital

So True! NetAppVoice: Telling A Story In Your Marketing Is Vital | Just Story It Biz Storytelling | Scoop.it
What do a $17 billion UK retailer, a Grammy award winning singer, and a shoe store have in common? The answer is narrative. Narratives are meaningful, remarkable storylines that contextualize your values and create "hero moments." They establish a sense of your identity. Here's how to find yours...
Karen Dietz's insight:

By now we do know this to be true. And as the author Rich Karlgaard states, the narrative you share about your business:

  1. shapes how you sound in social media
  2. promotes customer/staff advocacy (or not)
  3. affects the way the business will develop
  4. connects more effectively with customers (or not)

This all depends on whether the stories you share about your company are effective or not.


The post has 3 tips to help you craft an effective marketing narrative (based on several kinds of stories). And I really like the examples shared to get us all thinking.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Brand Storytelling @ Cannes This Year: Don't Miss These Insights

Brand Storytelling @ Cannes This Year: Don't Miss These Insights | Just Story It Biz Storytelling | Scoop.it
With the prestigious 2014 Cannes Lions festivities coming to a close, it’s almost sinful not to blog about a major theme during this year’s “Oscars of the Advertising industry” event… Brand Storytelling. The importance of brand storytelling in this year’s Cannes Lions was highlighted by another Chipotle story-styled campaign win. This time, the company won the [...]
Karen Dietz's insight:

My colleague Omar Kattan, an expert in brand storytelling, did all of us a great favor. He put together quotes and video clips of top advertising and business folks at the Cannes Film Festival on the importance of storytelling.


Wow! Who knew brand storytelling was such a hot topic there this year.


I love the material shared here. Not only are the big-whigs firmly behind storytelling, their comments are insightful. One of my favorite is from Miles Young, chief executive at ad agency Ogilvy and Mather: "Narrative techniques are critical as a component of creativity and were not give a lot of attention before." Right on Miles!


There are 5 other quotes and video clips of interviews that Kattan shares with us. Many thanks Omar for putting this collection of gems together for us!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Omar Kattan - New Age AdMan's curator insight, June 28, 11:47 PM

Thanks for the re-scoop Karen and glad you found it useful. Yes, also glad that the big whigs are getting on the band wagon and placing more importance on the art of storytelling.

Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking, and consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, and transformative leadership. Remember, whoever tells the best story wins!