"As the buzz about content marketing, social media and all things digital continues to rise, one of the catch phrases that gets a lot of attention is storytelling in marketing. We afford it incredible lip service but do we actually practice it?"
Hmmmm -- good question. Here the author, Drew McLellan asks if in previous decades business was better at storytelling in its marketing and advertising.
Makes you think. Drew includes 3 videos to make his point. The first is a 1980s video from Dunkin Donuts as an example of effective storytelling. Well -- it is definitely not storytelling but instead an add that is all features and benefits.
The other two advertising videos however, are great examples from the past of really good stories.
I don't know if our biz storytelling is not as good these days as in previous decades. But I do like the questions Drew poses at the end of the post to help us decide.
What do you think? Is our biz storytelling better or worse than before?
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it