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The Last Brochure You’ll Ever Need -- Story Works

The Last Brochure You’ll Ever Need -- Story Works | Just Story It! Biz Storytelling | Scoop.it

"Have you ever looked at your marketing materials and thought, “that’s not really me?” Been there. In fact, my (thankfully last) resume comes to mind. And, oddly, my mind wandered a bit, thinking how most marketing materials similarly fail to tell us what’s really unique about a brand."


Well, I am embarrassed to admit this, but the author of Story Works, Sharlene Sones, asked me to review her new e-book months ago -- and I am just now getting to it. My apologies Sharlene! But better late than never I guess.


I love this book. For several reasons:


Size & readabililty -- this book is constructed so you can easily flip through it. And it is laid out so it is easy to read and digest. Perfect! I can't tell you how many posts and e-books I ignore because the layout makes it too hard to read. And I wouldn't want to subject you to that either. Sharlene's book is a breeze to walk through.


Content -- Sharlene does a masterful job at guiding us through the business applications of story. She touches on everything from marketing/branding, unique proposition, sales, to leadership, culture, career development, and back. Whew! That's a lot of territory to cover. But she does it well.


Sharlene explains how story will make a difference in these areas -- and WHY it does. And she gives us tips for using story in several applications. As a bonus, there are lots of story quotes to add to your list, along with examples from companies to make her points.


What I particularly like is her focus on story as conversation -- and that story sharing is where the real leverage is in org story work.


I may quibble a bit on some of Sharlene's points -- are testimonials really stories? Depends on the definition you use. For me, not so much. But the bulk of Sharlene's material is so right on, I am not going to be so picky.


Sharlene also tackles 'engagement' as a topic and brings to light the story dynamics involved in that. I think there is still a lot to learn about storytelling and engagement in business, but this gives us a good start.


I wish there had been more focus on listening, too. Implied in Sharlene's book is how transformative stories can be in business. A lot of what she talks about is story at the transactional level -- even when story provides inspiration and meaning. For example -- when a business is really in the story groove, stories have the potential to change both the teller and listener. Story as transformation in business is the next frontier I think.


I could say more, but I'm running out of space. This book is inspirational and a good kick in the pants for bringing story into your core business activities. If you want a great e-book primer on business storytelling, this is it.


If you want to go deeper, dig into the books by Annette Simmons and Steve Denning.


You do have to buy this book. But you can also download a chapter for free. I have absolutely no affiliation with Sharlene other than we are colleagues and both went to grad school at the Univ. of Pennsylvania.


Happy reading!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.


How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, and to sign up for my newsletter. See you around the storytelling 'hood.


Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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How to use stories to influence decision makers

How to use stories to influence decision makers | Just Story It! Biz Storytelling | Scoop.it
Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?
Karen Dietz's insight:

What a great post from my colleagues over at Anecdote. This one is all about influencing decision makers by exposing them to stories outside their own experiences. 


As Shawn Callahan points out, "And of the experiences that get noticed, a few are thought about and translated into a story that explains what happened. Over time, these accumulate into a repertoire of experience-based stories. It is this repertoire that guides intuitive decision-making. To influence a decision-maker, you need to change the stories their intuition relies upon."


He then goes on to give us tips for exactly how to do that. What I also love about Shawn's posts is how often then are based on solid research. At the bottom of the post you will find all the citations cited in the article. Yay! So we are talking hard science, not spouting platitudes. We need more of this kind of writing.


Thanks Shawn.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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2DiFore Marketing Solutions's curator insight, July 28, 7:40 AM

Didn't you just love it when your parents, grandparents or other extended family would tell stories about "when they were young" it was so different!? Well, why don't you tell a story about other client experiences with prospective clients? Turn your successes into sales today.

Kevin Watson's curator insight, Today, 9:14 AM

What a great post from my colleagues over at Anecdote. This one is all about influencing decision makers by exposing them to stories outside their own experiences. 

 

As Shawn Callahan points out, "And of the experiences that get noticed, a few are thought about and translated into a story that explains what happened. Over time, these accumulate into a repertoire of experience-based stories. It is this repertoire that guides intuitive decision-making. To influence a decision-maker, you need to change the stories their intuition relies upon."


He then goes on to give us tips for exactly how to do that. What I also love about Shawn's posts is how often then are based on solid research. At the bottom of the post you will find all the citations cited in the article. Yay! So we are talking hard science, not spouting platitudes. We need more of this kind of writing.


Thanks Shawn.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

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Fab longform biz story example: How 2 Bored 1970s Housewives Impacted The PC Industry

Fab longform biz story example: How 2 Bored 1970s Housewives Impacted The PC Industry | Just Story It! Biz Storytelling | Scoop.it
Vector Graphic became one of the best-known computer manufacturers of its era. It went public. Then the IBM PC changed everything.
Karen Dietz's insight:

Earlier this week I curated a post about the importance of long-form storytelling on the web for businesses. Today I find a terrific example of how this can work.


Written for Fast Company magazine by Benj Edwards @benjedwards, it's a riveting story of how 2 housewives founded and successfully ran Vector Graphics -- and how they changed the computer industry.


There are no bells-and-whistles to this story (flashy video, infographics, or maps) -- just good ol' fashioned storytelling. Which we can all do, regardless of budgets. 


i love how the article positions the women and the birth-and-death of Vector Graphics into the sweeping rock 'em sock 'em history of the early computer days.


There's a lot to learn here. Enjoy the article Who knew Vector Graphics had such an impact?


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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The Importance of Longform Storytelling for Your Blogs

The Importance of Longform Storytelling for Your Blogs | Just Story It! Biz Storytelling | Scoop.it

In recent months a debate has been brewing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion abound the subject. 


For clarity, longform means articles, white papers and e-books of 2,000 words or more, while shortform refers to content of 500 to 1,000 words.


Is there really a difference in their overall performances? Science suggests there is.


What the Studies Are Suggesting


Many of today’s Internet marketers swear by shortform content, citing a number of independent studies that indicate audience attention spans are falling and as much as 32 percent of users will begin abandoning websites in as little as five seconds if they are slow to load. 


This doesn’t speak to the effectiveness of the format in reaching its audience in terms of visibility and findability through search. This is one of the most important advantages that longform content has over its counterpart....


Via Jeff Domansky
Karen Dietz's insight:

Recent studies in the past few weeks are saying that our attention spans are now shorter than a goldfish's. Yikes! It appears we are too stressed and distracted to pay much attention to anything.


But hold your horses -- don't buy into the hype. Turns out long form content (longer stories) are outperforming short posts by a mile.


This is an easy-to-read post that covers other research showing how necessary -- and results producing -- long form content is.


Bottom line: you need a mix of both.  Read the article to find out more. And thanks to fellow curator Jeff Domansky @Jeff Domansky@thePRcoach for finding and sharing this.

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Marco Favero's curator insight, July 18, 4:48 AM

aggiungere la vostra comprensione ...

Comunicologos.com's curator insight, July 19, 11:04 AM

Contenidos Web

Karen Dietz's comment, July 20, 3:30 PM
Great find Jeff! Thanks for this.
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Questions to Evoke Stories and Find Business Buyer Pain Points

Finding buyer pain is one of the first steps in the sales process. This deck shows you how to get there.
Karen Dietz's insight:

This SlideShare never mentions stories, but believe me -- the questions posed here will definitely spark stories in your prospects, and stories are exactly what you need. 


Why? Because they are the richest form for finding out your customer's pain points. As we all know, this is a critical ingredient for making a sale.


I particularly like how the first few slides make the point that most prospects are numb to their pain. As the author (Juliana Crispo) of this post shares, sales happen when that pain is felt. Hence the questions that will evoke stories.


Write these questions down and keep them handy for when you are chatting with potential customers. I think it will make a world of difference.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, July 19, 7:48 AM

Some good hints how to go deeper in the subjects...

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How Stories Make Our Brains + Biz Relationships Better

How Stories Make Our Brains + Biz Relationships Better | Just Story It! Biz Storytelling | Scoop.it
Merriam-Webster declared 'science' the 2013 word of the year. But can reading something other than data and facts, say a work of fiction, help improve brain function? Anthony explains the possible benefits reading fiction can have.
Karen Dietz's insight:

What a fun video -- and full of great info about how reading stories builds better brains and better humans. The ad you have to deal with before the video is quite annoying, however. But hang in there -- the video is worth it.


We've known for awhile that spending time with engrossing fiction is one of the best ways to build empathy. This is a key skill to have in leadership, and also for any entrepreneur successfully interacting with customers and prospects.


This video shares additional story and brain benefits, too. Enjoy and story on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Marianne Hiort af Ornäs's curator insight, July 13, 4:08 PM

Konsten att berätta en historia på din blogg för att vara lite mer personlig

Art Jones's curator insight, July 13, 4:59 PM

Thanks to Karen Dietz we have this video at Scoop.it When the video begins you are rewarded with compelling science of how our minds are inspired when reading fiction and why storytelling is such impactful programming for our mind

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Cool Tool For Visual Storytelling

Cool Tool For Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it
Create albums enriched with insights and design. Add text, maps, the weather, tourist info and 10,000+ other elements.
Karen Dietz's insight:

I was just sent to this site to look at and I think it has some pretty awesome visual storytelling potential. I have no financial relationship here -- just passing along a new tool for you to consider.


The app is coming to you from the Netherlands and co-founder of myalbum Jos de Schiffart @schiffart.


I've tested out the site and app and really like it. It is very intuitive and easy to work with. The end result visually is stunning. Plus they just released their iPhone app today.


I think lots of you could use this tool -- myself included -- to create fabulous stories for your business. You might want to try it out.


Of course, your success with this tool will depend on actually crafting stories instead of just a progression of photos. You know -- stories that have a beginning-middle-end, a problem and resolution. And don't forget the transformation that occurs, and a key message at the end. But you know what to do!


Have fun with this new app and go create some incredible stories!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Keeping Your Story Current With Millennial Trends

Keeping Your Story Current With Millennial Trends | Just Story It! Biz Storytelling | Scoop.it
Millennial customer experience lessons drawn from automotive retail (car dealerships): How consulting 5 key customer service trends can transform this industry - and yours - into something that appeals to customers today, whether millennial or Baby Boomer
Karen Dietz's insight:

Here's a great post that list Millennial trends, and how one business -- a car dealership -- completely revamped how they interacted with this age group. In the end, they are telling a better story, and giving Millennials way better stories to tell about the business.


Gotta love that. Hey, if a stodgy old auto dealership can do it, so can you. Get hooked up with these trends, make the shifts you need to so you are telling a better story, and generate better stories that others will share about you.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership

Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership | Just Story It! Biz Storytelling | Scoop.it
After three years of promising a blog redesign that would reflect my agency's focus on visual storytelling — welcome to Ishmael's Corner, version 2.0.
Karen Dietz's insight:

My colleague, the esteemed Lou Hoffman of The Hoffman Agency, sent me a link to his new blog design. When I saw it, I started dancing. It is totally rethinking telling your story through the entire blog design.


This article shares his frustrations and adventures with rethinking the blog. It's a great story in and of itself. The agency used the parallax format and tools to get the redesign done. 


The result? Fresh. Exciting. Compelling. Fabulously visual. Engaging. It's cutting edge. The navigation bar rocks. Even better is the before picture.


Check it out and get working on redesigning your blog for better storytelling. And keep designing your blog content around storytelling. I bet your numbers go up.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Women Leadership Summit 2015

Women Leadership Summit 2015 | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

I had a fabulous opportunity, and time, speaking at the Women's Leadership online Summit on Tuesday and you can still listen to the recording. Trish Sadar interviewed me for 30 minutes on essential story skills leaders must have in order to nail their communications.


In fact, you can still participate in the entire summit -- for free!. Here's the info:


Want more advice on how to accelerate your leadership success?

 

If you're ready to learn incredible new skills to take your corporate job to the next level faster, and want to unlock the power of you so you can finally stand up and claim that executive position, check out this FREE "Women Leadership Summit for Emerging Leaders 2015 Unlock the Power of You" telesummit!

 

Join 21 influential women who are at the height of their game for 11 days of lessons, advice, and expert strategies on how to build your confidence and communication skills, overcome obstacles, and advance your career fast!

 

 Click here to sign up for FREE now!

 

http://www.womenleadershipsummit.net/


See you there!

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The Wrong Way To Tell A Biz Story -- Cartoon

The Wrong Way To Tell A Biz Story -- Cartoon | Just Story It! Biz Storytelling | Scoop.it
The wrong way to tell a business story...

@tomfishburne #contentmarketing #storytelling #brand #brandmarketing pic.twitter.com/xNauok9L54
Karen Dietz's insight:

LOL -- once again cartoonist Tom Fishburne hits the nail on the head.


It's Friday and time for some fun. Hope this brings a grin to your face. Check out Tom's other cartoons at https://marketoonist.com/

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Biz Storytelling: Success Stories Will Only Go So Far

Biz Storytelling: Success Stories Will Only Go So Far | Just Story It! Biz Storytelling | Scoop.it
The founder of the Moth offers a few tips on how brands can tell their stories better.
Karen Dietz's insight:

Yes, be vulnerable -- but that's not the only great piece of advice George Dawes give us. Dawes is the founder of the Moth, and during the video shared in this post he talks about success stories are boring and overused. I agree.


One of my internet buddies, Os Ishmael @ICGJ_IDEATION alerted me to the post. The article, with accompanying Dawes video, was written by Tanya Dua @tanyadua, a brand reporter at Digiday in NYC. Thanks for putting it together Tanya, and thanks Os for sending it to me.


Check out more of what Dawes has to say in the short video. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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77 Types of Stories to Feed Your Audience

Get inspired to plan a diverse content menu for your audiences to feed every appetite. Mix and match from the "4 basic food groups" of content creation to crea…
Karen Dietz's insight:

Wow! What a great SlideShare. If ever you get stuck coming up with your next story to share in your blog, on social media, in your newsletter, or in any other content outlets, then grab this post.


There are a ton of ideas here that should keep you busy for the next year. In fact, use it as a guide to create a calendar of what stories to share.


I love the way the different categories are broken down. It's a terrific map.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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LucaVanin's curator insight, June 11, 4:23 AM

77, dico SETTANTASETTE tipologie di contenuti da erogare al tuo audience.

Dici che riesci a trovarne qualcuno adatto allo scopo?

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Biz Storytelling Savvy: Tale of A Shoe Salesman and Marketing Visionary

Biz Storytelling Savvy: Tale of A Shoe Salesman and Marketing Visionary | Just Story It! Biz Storytelling | Scoop.it
It started out like any other day in the fall of 1979. In the morning, I would attend classes where I was finishing up my degree in marketing. And in the afternoon, to pay for those classes, I would go to work selling ladies’ shoes at a nearby shoe store with the artless name, Shoeland.   Anyway, little did I know, that on that day, at a job I absolutely hated, that the store manager, Joey Kaswalchezck, (aka Joey K or Joey "buy a vowel") -  a guy who dropped out of high school because "it didn't pay very well" would tell me something tha
Karen Dietz's insight:

What a great story! And it contains timeless wisdom for any business or story professional that goes beyond sales. What's the bottom line for business storytelling? The answer is the key message of provided here. This post is written by my biz story branding colleague Jim Signorelli. It's a quick read so don't hesitate to dig in.


Read it. Keep it. Share the story and where you got it from. You'll be glad you did.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Storytelling and Leaders Who Inspire: Go For Depth

Storytelling and Leaders Who Inspire: Go For Depth | Just Story It! Biz Storytelling | Scoop.it
I can’t pinpoint exactly when I met Raf Stevens. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytell
Karen Dietz's insight:

My colleague in Belgium, Raf Stevens, recently published his new book "Leadership, Storytelling, and the Power of Connection" (yay!) and this blog post shares some of Raf's thoughts on leadership and storytelling.


Here's what I appreciate most: the big point Raf makes is that the often scripted media-polished stories leaders tell will only take you so far -- and it's a short distance. 


Instead, leaders need to focus on a whole host of stories that convey their depth and breadth of experience.


The 2 stories shared here in the post are terrific examples of just this principle. I know you will enjoy them.


Congrats Raf! Can't wait to read the book.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Cross-Platform Storytelling: Getting Satisfaction

Cross-Platform Storytelling: Getting Satisfaction | Just Story It! Biz Storytelling | Scoop.it

What you already know about story still applies – great characters you want to spend time with, worlds that invite you in, stories building to moments of epiphany, recognition, revelation, catharsis and all that good stuff.


But the process of getting there changes from platform to platform. You have to develop narratives the right way for the right platform.

Karen Dietz's insight:

Here's a fab article on sharing your business stories across platforms. Let's face it, we've got a story to share on our website, in brochures, books, whitepapers, blog posts, presentations, SlideShares, video, animated cartoons....the list goes on.


I just had a conversation the other day with a company wanting to share some of their customer stories digitally -- without ever spending time on the story itself. They were just in a rush to the technology, thinking the platform would generate a good story. Big mistake.


One story may not translate well in to all different channels, however -- nor achieve the results you seek. In this post transmedia expert Japhet Asher shares lots of insights about how NOT to lose your story as it morphs across platforms.


There is great wisdom shared -- and some good stories -- that will help you preserve the core of your story, and how to think about moving stories into different media.


Let's get more story wise, so when we share our stories across platforms, great results happen.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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7 Tenets of Biz Storytelling Thinking

7 Tenets of Biz Storytelling Thinking | Just Story It! Biz Storytelling | Scoop.it
Michael Michalko explains that everyone is an artist and that it takes belief and persistence to nurture this quality. He offers seven principles about creative thinking that he wishes he'd known as a student.
Karen Dietz's insight:

OK -- this article never mentions the word storytelling, yet every single tenent listed -- and their definitions -- applies to storytelling. The post focuses on creativity, and storytelling is a creative act.


Here's how they translate into storytelling:

  1. You are a storyteller
  2. Storytelling is work -- it takes effort
  3. You must go through the motions
  4. Your brain is not a computer
  5. There is no right answer
  6. There is no such thing as failure
  7. You don't see things as They are -- you see them as You are


Go read the article by Michael Michalko to get the definitions for each principle. Then stoke those creativity and storytelling fires the rest of the week.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Biz Storytelling: 8 Classic structures to use

Biz Storytelling: 8 Classic structures to use | Just Story It! Biz Storytelling | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows.
Karen Dietz's insight:

Ffion Lindsay at Sparkol does another terrific job putting together 8 story structures any business can use, then gives us examples for each. Better yet, for each structure she shares with us what situations they are good for. Yay!


If you are looking to refresh your stories and just want to play with sharing your stories in different ways -- or are stuck not knowing how to tell one of your stories -- then grab this article.


If you use these other structures, you won't get stuck in the monomyth of the hero (a good thing).


Monomyth dangers

I have noticed one piece of language changing, however. That is the word "Monomyth". Mono means one or alone. Mono + myth means one myth. Joseph Campbell coined this term to refer to the Hero's story as the one all encompassing archetype for narratives. From there it morphed into also meaning a narrative common to all people. But it has a stranglehold on our storytelling, as if there are no other kinds of stories to tell.


Now the word is being used without question. Make sure you listen to the video in this article by Chimamanda Adichie on The Danger Of A Single Story.


The monomyth of the hero's journey is eclipsing other kinds of stories to tell. In the mad rush for business storytelling, the hero's journey is often touted as the only story to pay attention to. Stories of community, origin stories, how we do things, cautionary tales, and the like are neglected, but we are starving for them.


Anyway, enjoy playing with these structures and well done Ffion!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Alexis Niki's curator insight, July 17, 1:49 AM

This is one of the best articles on business stories I've read in a long time. The author not only explains different story structures, she indicates when to use them and includes video examples for each structure. Enjoy! 

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The Hero’s Journey: A Big Problem for Business Storytelling

The Hero’s Journey: A Big Problem for Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
The Hero's Journey for business storytelling can be all wrong. It's too epic. Too long. And it assumes your audience cares. Here's what to do instead.
Karen Dietz's insight:

Here in San Diego we are in the midst of Comic-Con and super-heroes abound. I've donned my super-girl costume and am happily immersed in X-men movies. 


And just in the nick of time, my Twitter buddy Os @ICGJ_IDEATION sent me this link to an article written by Maggie Patterson. I jumped up and now with joy, because despite my supergirl powers and love of action heroes, the hero's journey leaves a lot to be desired in business storytelling.


And this is exactly what Patterson is saying, too. I really like her twist on the hero's journey and how you can turn the stages of the journey into separate stories. I also like her take on why the hero's journey is so limiting.


I usually take a different path than Patterson does, though. For me, when we are stuck in the hero's journey, we miss other critical narratives businesses need to tell like community stories, origin stories, this is how it's done stories, etc.


Patterson also has a free guide to download, which I checked out. It's pretty good. My only quibble is that the questions posed in the document will mostly get you opinions and descriptions. You'll still have to dig for the stories.


Don't be anti-hero -- just augment your story list. Read the article for more insights and download the guide. 


OK -- this supergirl is heading back to my X-men marathon and watching all the Comic-Con fans running around downtown! Have fun...


PS -- and thanks Os for sending me the link!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, July 11, 4:05 PM

Hero's journey primary and some more...

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Better Storytelling: 7 Ways to Grab Someone’s Attention

Better Storytelling: 7 Ways to Grab Someone’s Attention | Just Story It! Biz Storytelling | Scoop.it
It’s your most important currency.
Karen Dietz's insight:

What a nifty post that zeros in on ways to make our storytelling better -- based on science. 


The author, Ben Parr @benparr, the author of Captivology (oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Parr explains what he means by each element. After reading the article, ask yourself questions like,

  1. "How can I bring my mystery into my stories?"
  2. "What are ways I can acknowledge people either in my stories, or with my stories?"
  3. "How can I craft my story so a reward is included?"
  4. "What phrase do I want to repeat to have stick in people's minds?"


You'll think of others, too as you read about all 7 elements. This will be fun to do. Get started right away.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Tina Stock's curator insight, July 10, 12:59 AM

From Karen Karr's review


The author, Ben Parr @benparr, the author of Captivology(oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Excellent article!

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Aligning Your Stories With Your Customer's Stories

Aligning Your Stories With Your Customer's Stories | Just Story It! Biz Storytelling | Scoop.it
“We didn’t even know we were making such big mistakes with our visual imaging and the words we used on our website,” says Travis Timmons. “It probably cost us a lot.”
Karen Dietz's insight:

This is a great lesson for us all -- business is doomed if the story in our client's heads does not match the one we are telling. The company in this post, Fitness Matters, figured that out the hard way.


They asked current clients a lot of questions about why they liked the gym (oh, imagine how richer and deeper the material would have been if they'd asked for stories!), and realized their website and other marketing did not match. Particularly visually.


It was time for a re-do and now the stories they tell match the stories in their customer's heads. 


So how's your business doing? Are your visuals and stories connecting with customers? Read the article for the process they used to make the marketing switch.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, July 7, 9:57 AM

Be sure your telling your brand story using words and images that resonate with your ideal prospects and customers.

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Exercises for Interactive Storytelling To Adapt to Biz Story Work

Exercises for Interactive Storytelling To Adapt to Biz Story Work | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

One of my Twitter buddies, Os @ICGJ_IDEATION, found and shared this article with me and I think these interactive storytelling activities could easily be adapted to business settings. The post was written by Anastasia Salter @AnaSalter for the Chronicle of Higher Education.


I'm always on the hunt for fun ways to work with stories in my business storytelling workshops.  I think the first game will be really easy to adapt/work with.


For the second game, it will take a little work, but I think the free Google Doc can be tweaked to address complex business situations. I see this fitting nicely with the post I recently curated by Madelyn Blair on using narrative for problem solving.


I've always liked Story Cubes and think they are great for generating stories for all kinds of business situations, like sales and marketing. Instead of starting the story with "Once upon a time..." (that will never fly in business), I like using "It happened one day..."


So check out this post and start using these games for generating business stories, working through complex problems, and having more fun doing it all.

This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Why Your Co's Problems Need a Story

Why Your Co's Problems Need a Story | Just Story It! Biz Storytelling | Scoop.it
Story offers an unexpected frame for getting to the right ending.
Karen Dietz's insight:

Here's a great post from colleague Madelyn Blair on a better way to tackles problems at work that is narrative based.


What I like is that Madelyn goes through the 5 elements in storytelling that lead to problem resolution, along with surfacing questions that those struggling to solve a problem might never have asked.


Go read the article and put it into your storytelling toolkit. I bet you'll even find a problem this week that you can use these techniques on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Are You A Rookie? 5 Common Storytelling Mistakes

Are You A Rookie? 5 Common Storytelling Mistakes | Just Story It! Biz Storytelling | Scoop.it
A sampling of rookie storytelling mistakes.
Karen Dietz's insight:

What a great post! These are seldom talked about storytelling mistakes, so I was thrilled when I found this article by Nick Morgan, writing for Forbes.


Check them out and see if you are doing any of these -- like, maybe going for shock value?


See if you need to tweak your business storytelling with this list.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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When I Didn’t Take My Own Storytelling Advice

When I Didn’t Take My Own Storytelling Advice | Just Story It! Biz Storytelling | Scoop.it
So this is embarrassing. Last week I wrote a story/blog about my recent haircut (you can read it here if you really want to…) and I did not follow my own advice about storytelling. Here’s what happened.
Karen Dietz's insight:

The practice of storytelling is full of lessons -- that apply to becoming a better storyteller. That's a little-known secret in our profession.


And thank heavens business story professional Lianne Picot from up in Toronto, Canada clues the world in with her latest blog. I love it. She shares a story and connects it to all the mistakes she made, and then links those mistakes back to lessons in how to tell better stories.


The tips at the end of the post are great and a good reminder list for crafting great stories.


Enjoy this unique twist. It's a good example of ways everyday life can help us perfect our craft.  


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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2015 Design Trends for Presentations and Telling Your Story

2015 Design Trends for Presentations  and Telling Your Story | Just Story It! Biz Storytelling | Scoop.it
Presentation Design Tips | Similar to websites, presentation design trends change over time. Follow these 5 presentation design trends and wow your audience!

Via Baiba Svenca
Karen Dietz's insight:

If you are looking for ways to update your PowerPoint presentations -- or any kind of collateral material that tells your story -- here is a post about the latest design trends.


These should get your wheels turning and keep you busy for awhile :)


Thanks to fellow curator Baiba Svenca for originally finding and sharing this piece.

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Jasmin Davies-Hodge's curator insight, June 9, 5:51 AM

Thank you @Baiba Svencabbb for sharing :)

bernieshoot's curator insight, June 10, 7:46 AM

#socialnetwork #blogging

Annie 's curator insight, June 11, 10:40 AM

Which style do you like to use?

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