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How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Karen Dietz's insight:
Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories. And in the case of many of the examples shown here, the end is actually all about recycling, which then generates a whole new set of stories. Wow -- life cycle stories will keep you busy for awhile and provide a never ending source of stories for your business. I really like the examples shared in this post, along with the additional points the author points to like lessons Levi Strauss learned as it collecting these kinds of stories and what they did about the knowledge they gained, which created even more stories for them. I love it. So expand your thinking beyond "Here's a story about how we make our product" or "Here's a story about how we crafted our process" to "Here are the stories along the entire life-cycle of our product/service." You will continue to keep customers engaged, and learn critical knowledge in the process. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Mike Ellsworth's curator insight,
April 27, 5:30 PM
Karen Dietz' insight: Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories. ME insight: People want to hear your story. Here's a good way to tell it. Delete the scoop?
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Five rules for doing it right...(How to Tell a Story with Data) @HarvardBiz http://t.co/CcaxzewsjB
Karen Dietz's insight:
It must be the season for data storytelling because here is another terrific article on how to take data, shape it into meaningful material, and share it as a story to complement a presentation. This adds another influencing tool to your storytelling toolkit. I really like how the author Jim Stikeleather reminds us of the different types of audiences we need to pay attention to when shaping data into a story. His list is excellent! I also like this quote from the piece: "Finding the narrative structure will help you decide whether you actually have a story to tell. If you don't, then perhaps this visualization should support exploratory data analysis (EDA) rather than convey information." And there are very good insights here on not censoring, being balanced, and the time you spend on editing. For all of us who need or want to share data as part of our storytelling skills, this article is helpful. This article was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Karen Dietz's insight:
What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread. And guess what -- storytelling and/or story triggers play a key role. This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On. Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights. But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories. I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on. "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it." Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.” There's a lot more to this article, so go read it. Thank you Marina for writing such a great review. And I look forward to reading Berger's book. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Mike Ellsworth's curator insight,
April 3, 11:05 AM
Karen Dietz's insight:
What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.
And guess what -- storytelling and/or story triggersplay a key role.
Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.
But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories. ME insight:Another great find from Karen. If you're interested in viralocity, give this a read. Delete the scoop?
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A couple of years ago, at the final meeting of a storytelling training program, someone asked us, "what did you learn from most, to become such good storytellers?" "Us" meaning Guy - another member...
Karen Dietz's insight:
I love this post! The story kept me engaged, it sparked many similar memories in me, and it's message is right on. I'm teaching an MBA course right now in business communication/storytelling skills at my students just completed the assignment of creating both success and failure stories about themselves to use in job interviews, etc. They freaked. It's tough enough sometimes to talk right about your successes. Even tougher to open up and share your failures. What I parlicularly like about what story colleague Limor Shiponi did was teach us how powerful failure stories can be -- and how to tell them in a way that demonstrates our value. That's the real key. I've admired Limor's work for years --she's an amazing deep thinker about both storytelling and story in business. And I would like to point out that Limor is also one of the designers/speakers at the May 2, 2013 Storyevolution Conference that I scooped yesterday. This article gives us a peek into what is in story for us at that gathering! Failure stories are one of the most powerful a business can use. And oh how I wish story professionals told more failure stories. Like the time I bombed at a prestigious MBA school :) My lesson: tell them what they really need to know about storytelling; don't try to fit what you know into what they think they want to hear under the guise of "being relevant". OK -- here's how to read this article:
This is a refreshing article -- and a topic sore neglected in our field. I hope you get a lot out of this article because it is a real gem! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by Via Baiba Svenca
Karen Dietz's insight:
I rescooped this from fellow curator Baiba Svenca even though I have curated the original video before. I did so because in this SlideShare presentation, it examines WHY this funny video -- Dumb Ways To Die -- really sticks. It's based on the Heath brother's book "Made To Stick." The presentation was put together by Orsolya Nemes in Budapest, Hungry, who is a consultant / trainer. It's a fabulous primer about how to craft your stories (and other material) so people remember it and repeat it via word-of-mouth marketing. The video is less a story, but it embodies many devices we use in storytelling to make our work memorable and repeatable. You will want to take note of these elements. That's a good thing! So have fun watching the video (it is one of my favorites) and go through the slide presentation to understand why it works so well. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Karen Dietz's comment,
March 19, 12:22 PM
LOL Ken! There are times I find a great article and wish I could have a 'redo' with a client :)
Denyse Drummond-Dunn's curator insight,
March 20, 8:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight,
April 28, 6:35 PM
Simple, Unexpected, Concrete, Credible, Emotional, Stories Delete the scoop?
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Karen Dietz's insight:
Storytelling is never mentioned in this article, but it is all about storytelling in business. I so appreciate the author's point that being perfect -- giving that perfect presentation; telling that story absolutely perfectly -- has changed. Being a recovering perfectionist, I say "Thank heavens!" For years as I've worked with leaders I have practically abandoned the perfect polished story, realizing that authenticity and realism will go much farther. So you flub up a bit in telling a story. Your audience will appreciate your humanism. As the author Rohit Bhargava says, just be yourself. You will have more fun and make a bigger impact. There are lots of good insights and take-aways from this article so go take the time to read it. It's short and a nice emotional boost. Enjoy! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Jane Dunnewold's comment,
February 23, 10:14 PM
I like the validation of being authentic over being perfect. If we could move this direction in more arenas social, business and otherwise, I think it would result in a more grounded, settled environment, and in that environment, human beings thrive.
Karen Dietz's comment,
February 24, 3:08 PM
I so agree Jane. Creativity, art and innovation cannot thrive in a culture of perfectionism. This reminds me of many traditional arts where imperfection is built into the final work. Imperfections in the work actually lead us to be more curious about it -- always a good thing!
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Guest post by Gregory Ciotti. When it comes to crafting words that sell, the research shows us that stories are ...
Karen Dietz's insight:
Awhile ago I curated the research & article by Dr. Phillip Mazzocco and Melanie Green about Persuasion in Legal Settings: What's the Story? where they talk about when a story persuades, and when it does not. Here's the link: http://www.scoop.it/t/just-story-it?q=legal+settings Now here is an article -- based on their research -- that summarizes the 6 elements of better stories. The article is written for bloggers but applies to us all. I particulary like elements 2 (realism), 3 (delivery), 4 (imagery), and 6 (context). Delivery is learned through practice -- and working on your oral storytelling skills is critical whether you are writing your stories, or meeting with prospects/customers face-to-face. I like the examples of good delivery shared here. I see a lot of articles about imagery as it relates to visual storytelling, but little about developing visual language skills (metaphors, analogies, etc.). There are some great tips here on story imagery. And context is king. If you can't change your stories to suit the context you find yourself in, you are most likely dead in the water. I like what the author, Gregory Ciotti, says about context and buildilng trust. So go grab the insights from this article and keep sharing/practicing your biz stories! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Karen Dietz's comment,
February 21, 5:02 PM
So true Renee! I concur with comeja -- thanks for both of your comments!
Ignacio Conejo Moreno's curator insight,
February 22, 6:49 AM
Seis claves para contar historias perfectas: 1- Audiencia (target) 2- Realismo 3- Engadgement 4- Imágenes 5- Estructura 6- Contexto Delete the scoop?
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Karen Dietz's insight:
I love this quick video from org story colleague Shawn Callahan in Australia. Here he explains about starting a story with a relevance statement -- which properly frames the story and gets the audience engaged. This is critical to understand for any kind of business storytelling. And then surprise -- when this video ends it leads right into the next video tip which is NEVER start a story by telling someone you are going to tell them a story. Music to my ears. That's a habit I often need to break with my coaching clients. Callahan explains why. So go watch these short videos with short tips to really improve your biz storytelling! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Super Bowl 47 is in the books but March Madness is around the corner. In honor of the NCAA men’s basketball tournament, Forbes presents its second-annual “Jargon Madness” competition.
Karen Dietz's insight:
Hey folks -- are you using any of these buzzwords in you biz stories? If so, then you might want to STOP! Some of the candidates might surprise you. Some I bet you will cheer for being the winners. In any event, here's some Friday Fun for you -- now go vote for the ones you want banned! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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What is this ability to step into someone else’s shoes? To imagine how they feel - and to hurt for them or be happy for them? Host Frank Stasio is joined by a panel of experts to discuss empathy, the trait that makes us uniquely human.
Lasana Harris is an assistant professor in psychology and neuroscience at Duke University; Jesse Prinz is a Distinguished Professor of philosophy at the Graduate Center of the City University of New York; Pate Skene is an associate professor of neurobiology at Duke University and a second year law student; and Ralph Savarese is an associate professor of English at Grinnell College, a Duke Humanities Writ Large Fellow, and the author of “Reasonable People: A Memoir of Autism and Adoption” Via Edwin Rutsch, David Hain, JLAndrianarisoa, donhornsby
Karen Dietz's insight:
Want to get better at empathy in order to connect with customers/prospects and create better stories? Then you might want to listen to this discussion by a panel of experts. Empathy, like listening, is one of the essential storytelling skills to master. Enjoy this audio file! And thank you to fellow curator Don Hornsby for originally finding and sharing this piece. Delete the scoop?
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How to use humour in business stories
Karen Dietz's insight:
Here is a quick article with great tips on how to use humor in your business stories -- and how NOT to. Read these insights and then do a reality check on your stories. Can you add humor? Stop using humor? Or switch your humor to be less offensive? Only you can figure this out, but this article helps. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Company's live a never-ending story: I've got to re-engage my teams. They have that story because of a never-ending problem. No, two: Engagement wears.
Karen Dietz's insight:
I absolutely love this article on how leaders need to reframe their storytelling to be true leaders -- not just people with authority. The author, Dean Hyers, does a fabulous job at explaining where leaders go wrong with storytelling and provides plenty of examples for how to do it right. The secret? YOU are not who the story is about. The story instead is about others and those in your company. Hyers explains very well how to make the shift. Now I will say -- don't throw the baby out with the bathwater. Sometimes leaders DO need to share their personal stories. In the end, it's about knowing the dance between a leader sharing his/her personal stories and sharing stories about others. This article helps correct the imbalance I see in leadership storytelling so we can all dance better together. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Oakville Deals's curator insight,
January 22, 11:29 AM
Reasons why story telling works so well. Good article. Delete the scoop?
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The first master of the art believed in ethos, pathos, and logos.
Karen Dietz's insight:
Aristotle and his criteria for effective storytelling still rock after all these years! This article is a great re-cap of ethos, pathos, and logos. Miss any one of these and you are toast. The author Scott Edinger's explainations of these are very clear and concise. Pay attention to these 3 elements and for sure you will be a better communicator and storyteller. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Ozzie Gontang, Ph.D.'s curator insight,
January 20, 5:28 AM
This is what I shared:
Enjoyed reading your article.
Wanted to share a quote from my mentor, Lee Thayer. In the opening chapter of his book “Communication!: A Radically new Approach to Life’s Most Perplexing Problem” he shared:-----
“…what “communicates” is the interpretation that someone makes of a happening, a situation, an image, or an utterance. A person may be listening to you. But what that person is hearing is not what you said, but her own interpretation of what you may (or may not) have said. All of the actual consequences of any communication encounter flow from the interpretations that people make of things. That may or may not be what was intended. But the power player in any communication situation is the “receiver,” not the “sender.”-----
“…Never mistake your interpretation for reality. Just know that you have to live with the consequences of how you, and others, interpret things. What “communicates’” is whatever a person pays attention to and however she interprets it. You do not control her interpretations, nor does she control yours. That’s how the process works. If you have a different conception of the process, you may want to consider this one. It has far fewer bumps in the road, fewer problems.”-----
The 9 or 10 books Lee’s written in the past 5 or 6 years contain the seminal ideas he’s been sharing on Communication, Leadership and high performance organizations for the past 45 years. And most people have never heard of him.
Karen Dietz's comment,
January 21, 1:08 PM
Wonderful comments Ozzie and I agree completely. When I teach MBA students in business communication the entire class is an experience of this. We are always in a state of conveying and refining meaning and living with the interpretations of others. We can experience alignment in meaning, but it takes work. It can be especially difficult when interpretations remain different despite all our efforts. In the end, I think effective communication is the best self-development tool we have around!
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It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.
Karen Dietz's insight:
It's easy to say, "Hey, just tell a story and you'll start a relationship." But if our stories do not connect to the person's real needs and issues, we are whistling in the wind. So understanding your audience -- whether as an individual or as a group -- is critical for your biz stories to make a difference. Which is why I selected this article. I don't find too many posts on this topic, which is one reason why I brought it in to this collection. And it is also a really good article. The authors provide specific steps and questions to ask that will allow you to connect more directly with your audience. They will come away from the convesation/story sharing with you saying, "He/she really got me!" That's a double-entendre by the way :) I hope you get some great ideas from this article, and that your influence skills continue to soar. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
SooJin-Stella Lee's comment,
April 30, 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
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This incident happened with one of my clients - a high-profile communication technology company. As part of their online program, they were going to write a company blog. The first contributors we ...
Karen Dietz's insight:
Storytelling colleague Limor Shiponi from Isreal has done it again -- shared a slice of real life experience working with stories within a company. This is a short story with lots to think about -- namely how working with stories in organizations opens up meaningful conversations. And usually what is shared would have remained hidden or unsaid. And the other piece to think about in this story is how leadership can change and grow just by opening the door to storytelling. In this case, working on a company blog. And then the last place to reflect on with this article is the role of the story practitioner. As you read Limor's story, what qualities and skills were present that created a positive outcome? And then of course, the story itself proves how such a short piece can pack such a rich punch. If anyone is interested in digging into narrative practice, experiencing how complexity can be unwound with short but rich stories, and how all of this impacts both business and leadership, then click through the link at the end of the article to the Storyevolution conference coming up in May in Washington DC. Limor will be facilitating. This review was written by Karen Dietz for her curated content on business storytelilng at www.scoop.it/t/just-story-it 
malek's curator insight,
April 3, 7:32 PM
"I feel I’m afraid to do wrong when the standard is – perfect" What an inspiration. Delete the scoop?
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Crunching numbers is only half the battle.
Karen Dietz's insight:
I couldn't agree more. I'm working right now with a client on measures, data, metrics, standards, and figuring out how to tell the story in ways that can influence changes in behavior. Who said storytelling was only about sharing experiences? It is also about finding data, shaping that into a shareable story, and then delivering the story the data is telling you so people can be influenced. Here's an article that speaks directly to those issues -- and gives advice for how to bring data to life, and tell its story. What I like it that it starts with "The Art of the Question". In other words, the data you will use depends on the questions you are asking. Get the questions right and the story begins to unfold. There are other tips here that are also helpful. For all you big data-heads out there -- or for anyone confronted with a lot of data -- read this article so you can start figuring out the story to share. And thank you for Giuseppe Mauriello for finding and pointing me to this post! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Mike Ellsworth's comment,
April 15, 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Social2Health's curator insight,
May 14, 9:07 AM
Social is also adding the "story" back in data storytelling. Loading...Delete the scoop?
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Karen Dietz's insight:
Yeah! What a terrific video from story and sales professional Michael Harris. I love how Michael walks us through the process of creating a story that sells. Do you know what part of the story needs the most focus from you inorder to make the sale? And it is not the ending or call to action!! And I really like the notion of a buying vision that Michael offers to us as another tip. Oh yeah, and he tells us how to make the customer the hero, not the victim. That's essential to master. I also am thrilled that he makes sure we all understand that when telling your story to a prospect, it is just as critical to listen to their story in return if you wantto be successful. Better yet, there are examples he shares of a story that won't sell, and a story that will. Double yeah! Thanks Michael for these great tools. Now go watch the video and get those stories in shape so you can make those sales and increase your biz :) This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Kim Zinke (aka Gimli Goose)'s curator insight,
March 22, 8:37 PM
Thanks Karen Dietz for finding this. See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example. Delete the scoop?
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Great leaders are able to ask superior questions to achieve great results. If you have all the answers, new ideas & creative solutions may get lost.
Karen Dietz's insight:
Author Claire Laughlin has hit the nail on the head -- curiosity will help you more in business than telling people what to do. Sure, we all need to be directive at times. But most of the time -- particularly as we move from managing to leading -- it is less about being directive and more about sparking conversations. In other words, as leaders we need to master asking for, listening to, and creating meaning from the stories of others. From there we can influence others by sharing stories in return. Learning how to ask for, and listen to stories is critical. And this article helps us understand the role curiosity plays in this dynamic -- how to remain curious as a leader so the critical information we need is not blocked from us. And how to support the curiosity in others so creativity, along with ideas/solutions/innovations, can flourish. Go read the article. There is great wisdom here. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Karen Dietz's comment,
March 18, 9:59 PM
So true Renee and I spend quite a bit of time with clients on the 'art of the question.'
Ozzie Gontang, Ph.D.'s curator insight,
March 20, 2:04 PM
We are talking about being in the Learning Mode rather than the Knowing Mode. Delete the scoop?
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The skills of a great influencer are learned, not innate.
Karen Dietz's insight:
What a great article about influencing, moving people to action, and sales. Biz storytelling is all about that. Yet there's ambivalence around it too. Who wants to be a snarky salesman?! Enter Dan Pink, one of my favorite authors, and his new book To Sell is Human. The author of this article, Heidi Grant Holvorson, reviews Pink's book and makes fabulous points on her own. As Halvorson points out, Pink says that moving people (selling, persuading, influencing) is an essential component of nearly everyone's job in the modern workplace. Doing so well and effectively without being a slime ball means making sure the ideas and products with genuine merit do the moving. This helps avoid the traps of manipulation and intimidation. I really like Halvorson's insights, her willingness to tackle the stereotypes of sales, and bring us Pink's latest work. I've commented before on transactional storytelling (using stories for sales) -- not because I think it is bad, but because I don't want us to lose sight that there is much more to business storytelling than at the level of mere transaction. Pink, I think, helps us frame influence and moving people to action as we tell our stories in sales/influence/persuasion functions (these are not synonymous terms, BTW) -- in a way that really works. Now I certainly want to get his book to add to the others of his in my library. Anyway, thought you should see this article. Lots of good material here (and it is not long). I hope you gain more comfort with sales and storytelling, and be able to conduct your influence/sales work in your business or organization with more confidence. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Ozzie Gontang, Ph.D.'s comment,
February 21, 5:18 PM
To alter a perception. An explanation masquerading as fact.
Karen Dietz's comment,
February 21, 8:01 PM
Fabulous comments Ozzie! The one about 'telling I can't sell' and being 'sold' on that made me smile :)
Ignacio Conejo Moreno's curator insight,
February 22, 7:25 AM
Debe ser cierto que hay personas "nacidas para vender", pero cualquiera puede ser un vendedor eficaz; nadie es "malo" de por sí en ningún area, todo se puede aprender, a lo mejor no se llega a ser un fuera de serie, pero la capacidad de aprendizaje siempre está ahí. Delete the scoop?
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It is, to say the least, an imprecise science.
Karen Dietz's insight:
Can you share a digital story and have it go viral? Maybe yes, maybe no. To help us figure this out is a new tool that analyzes videos that have gone viral, determines the elements that made it go viral, and share the results with us. Along with a whole bunch of analytics. I took a brief look at the app and played with it a bit. And I think it is really cool. I chose the characteristics I was looking for in a viral video and then an example popped up so I could watch it. And learn. And gain some ideas/inspiration. Pretty neat. And I got a total kick out of the (Welcome to) The Motherhood video! Don't know if this tool will really result in a better ability to make viral videos, but I certainly think it will help. Go play. Have fun. Your next video just may go viral! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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You can be proud to work here. That is one of THE most important messages your new employee orientation program should communicate.
Karen Dietz's insight:
The author David Lee does a great job here explaining not only why stories should be used during employee orientation trainings, but which stories will lead to participants having a successful experience. And begin to build pride in the company they have just joined, and increase their personal integrity. Orienting new employees to the company is one of the place where all great corporate storytelling begins -- yet is mostly underutilized or ignored. So Lee gives us both a reminder to not forget this area for applying business storytelling, and tips for which stories to tell. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie
Karen Dietz's insight:
Love this post about consciously choosing which stories to tell that is slanted toward organizations. This article comes from Britain, with British references. And some of the examples given are British companies. Hooray! We need more international examples. Sustainable storytelling for the author here, Ed Gillespie, is all about telling stories that sustain us. When I use the term 'sustainable storytelling' I mean paying attention to all that is required (i.e. structures and processes) within a business to keep storytelling alive as a sustainable activity over time. Semantics aside, I really like what Gillespie has to say: "...stories that empower us as heroes and capture our imaginations inspire and galvanise us into action more effectively than psychologically passive-aggressive narratives that try to guilt or brow-beat us into change." So true, so true. Leaders and marketers -- take a lesson here. Enjoy digging into all the links in this article and the examples of sustainable storytelling via Great Britain. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Part 3 of 4. About Our Guest: Jim Kouzes is the Dean's Executive Fellow of Leadership at Santa Clara University and coauthor with Barry Posner of the internationally award-winning and bestselling book, The Leadership ...
Karen Dietz's insight:
Jim Kouzes is one of my heros, along with Barry Posner, his co-author. Their focus is leadership and they are big advocates of storytelling. In this article Kouzes explains more about why storytelling is a critical leadership skill to develop. And he gives ideas for how leaders can apply storytelling. As Kouzes says, "People seldom tire of hearing stories about themselves and the people they know. These stories get repeated, and the lessons of the stories get spread far and wide." I you are a leader in any capacity, get your storytelling game on! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Karen Dietz's comment,
January 25, 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
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Businesses invest billions of dollars annually in market research studies developing and testing new ideas by asking consumers questions they simply can’t answer.
Karen Dietz's insight:
Here is a well-written article on cognitive research and its link to behavior change and storytelling. Whether in business, or as a nonprofit, often we share our stories in order to change behavior. At the lowest level, this is 'buy my stuff.' At the highest level this is about creating greater satisfaction, awareness, and positive social change. This article explains the 7 steps cognitive research has determined influence our behavior. And these are strikingly similar to storytelling: 1) Interrupt the Pattern -- start with the everyday but then something happens and we are in a different place/situation 2) Create Comfort -- add familiary elements 3) Lead the Imagination -- have a plot plus use visual language 4) Shift the Feeling -- from one state to another, using turning points 5) Satisfy the Critical Mind -- include data 6) Change the Associations -- from undesirable to desirable 7) Take Action -- what do you want people to do? The author, Douglas Van Praet, also shares examples with us to illustrate his points. It's an easy yet meaty read and I think you will get a lot out of it. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Roberta Faulhaber's curator insight,
February 8, 5:36 AM
Like the fact that my critical mind can get into the picture! Delete the scoop?
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For the past two years (2011 and 2012), I shared my top 50 business storytelling and communications mantras. As I plan for 2013, I always look to my l...
Karen Dietz's insight:
Love these for some Friday inspiration! Keep these handy to keep you on your best storytelling toes. Thanks Ira Koretsky for putting this list together and keeping us all on track! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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