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All the best info on storytelling to lead and grow your biz
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Consumers Hungry for Brand Stories

Consumers Hungry for Brand Stories | Just Story It | Scoop.it

"An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”

 

Well, there can be no argument now about the case for business storytelling! At least as far as branding and marketing is concerned.


Enjoy the chart this research shows. I know I'll be using this in my work with clients!


Thanks to fellow curator Gregg Morris @greggvm and his Story and Narrative Scoop.it curation for finding this and sharing :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Gregg Morris
Jim Signorelli's comment, October 31, 2012 1:04 PM
thanks Gregg, great find!
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Nursing Is Storytelling--Are there words of wisdom here for you too?

Nursing Is Storytelling--Are there words of wisdom here for you too? | Just Story It | Scoop.it
This guest post is by nurse Amy Dixon, who blogs at Creative RN, where it was originally posted on April 30. She attended a writing workshop last summer offered by the CHMP’s program in Narrative W...
Karen Dietz's insight:

This is an unusual post -- but it also reflects a side of business storyteling that rarely gets mentioned. It's the nitty-gritty side of hearing people share their stories.


All compelling stories are made up of conflict, strife, struggle, trouble and the like. It's not a story without it.


Yet the author here reminds us that it might not always be about happy endings -- and this can be just as powerful.


If our business stories are only about the successes or triumphs, are we in some ways denying parts of the soul that inform our humanity? I certainly have personal stories that don't have happy endings, yet they are still powerful for the lessons I learned that I share with others.


Hmmm -- this is a thought provoking article about storytelling. What do you get from it?


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Electronic records don’t tell us stories that make cognitive sense

Electronic records don’t tell us stories that make cognitive sense | Just Story It | Scoop.it
After two months of use, we’ve learned to our sorrow that EMRs don’t tell us stories that make cognitive sense.


For years we've suffered from 'death by PowerPoint' as people's thinking and experience was forced into this limited computerized framework for transfering knowledge.


Now physicians are facing a similar problem. That's because we think of knowledge as discrete pieces of information instead of knowing that knowledge is best conveyed through stories and rich media imbedded with layered meanings.


Oh, when will we learn? Patients ARE stories. 


You would think that with all the work going on in storytelling these days (social media, marketing, branding, sales, leadership, agile software development, architecture, education, training, teamwork, and other business applications) someone somewhere would get the idea that Electronic Medical Records (EMR) should allow for story capture.


Oh well. OK, I'll get off my soap box now.


To really understand the beauty and the warts of EMR and its connection to storytelling, read this article. Maybe you'll be the one with the breakthrough idea and be the next mega-millionare for solving this problem!

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