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Storytelling and Primal Branding -- Essential Elements

From www.youtube.com - October 30, 2012 8:28 AM

Ideas For Strengthening Online Video Community [Creator's Tip #58] is the original title of this post.


This is the second part of our conversation with Patrick Hanlon, the author of, "Primal Branding... WATCH PART 1 OF OUR INTERVIEW FIRST! http://youtu.be/upzypRWCcDE


Here's a 15:46 minute video interview with the author of "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future," Patrick Hanlon. 


In the interviewer Tim Schmoyer chats with Patrick about how businesses can use the Primal Code and they share examples as they go along.


What caught my attention was element #2: The Creed. This is your "I believe..." statement.


I'm thinking that your creed/I believe statement is a new way to think/talk about a company's Unique Selling Proposition -- which is a good thing! I find creeds/I believe statements to be much more compelling and easier for many to get their heads wrapped around.


The rest of the Primal Code are these elements:

  1. Creation story
  2. Icons
  3. Rituals
  4. Language
  5. Anti-believers
  6. A Leader

When you link your stories into elements 2-6 you will have a dynamite marketing voice or point of view. And you can use these elements to adjust the rest of your biz stories so you have a tight, united whole.


Watch the video if you want to know more and then check out this other article for more text about Primal Branding: http://www.reelseo.com/strengthen-online-video-brand-primal-code/


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

 

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Brian Yanish - MarketingHits.com's comment, October 30, 2012 10:41 AM
Thanks for sharing
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On snails and tails: how socializing can boost business

On snails and tails: how socializing can boost business | Just Story It | Scoop.it
From business-spotlight.com - July 10, 2012 8:40 AM

The food, wine and company were all excellent, as were the discussions we had as people switched places and mingled around during the courses. Many of these professional colleagues have become friends and the distinction between networking and socializing has become blurred — and not as a result of the wine receptions at such events.


Ahhhhh -- what a wonderful post about the importance of conversational storytelling, socializing, face-to-face contact, and growing your business.


Truly, in this age of 'messaging' and the delivering of content, we are perhaps forgetting that the most powerful mode for connecting with others and growing our businesses is through conversational story sharing.


This post is a lovely reminder to slow down, listen to the stories of others, and enjoy the amazing stories can people share when you are really listening. Whole worlds open up and you find yourself taken to unexpected places. 


How does this help you business when all around you, you are being encouraged to hone and deliver your message and business story?


It's the yin and the yang -- yes, craft and deliver those messages. That's the yang. But never forget that business grows through relationships. Use the yin of conversational storytelling to form and deepend relationships.


That means you need to be a master appreciaitve listener, and know how to evoke stories in others -- exceedingly valuable business skills.


Keep that yin and yang of business storytelling balanced and reap the rewards!


Original link:

http://business-spotlight.com/guests/article/snails-and-tails-how-socializing-can-boost-business 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Rescooped by Karen Dietz from Storytelling, Social Media and beyond
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Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it.

Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it. | Just Story It | Scoop.it
From www.simplyzesty.com - November 26, 2011 11:18 AM

From curator Jan Gordon: This piece was written by Lauren Fisher for Simply Zesty - Lots of good insights and resources. I'm paraphrasing what caught my attention from the perspective of brand storytelling and how important narrative is in today's marketplace.


Fellow curator Jan Gordon found this article and wrote a great review below (she said it all, there's nothing more for me to add!) -- 


Excerpt:

 

Social media now as an essential form of communication, another side we don't often consider is its role in the evolution of storytelling. Throughout nearly every society and stage in history, storytelling has had a crucial role to play.

  

How this applies to social media

 

**we are now all storytellers, telling a story about ourselves through social media that plays a crucial role in the way in which others perceive us, but also, interestingly, how our own lives are preserved.

 

Here's my takeaway:

 

**It's important for brands to tell stories that speak to their consumer's needs and core values. Stories that are constantly evolving and living in real time because of digital technology and social networking .

 

**Stories become conversations that can lead to transactions and brand loyalty

 

Those brands or individuals that are succeeding the most in social media are those that are able to tell the best stories through digital means, in the most interesting ways.

 

Some people understand this better than others. Some for example understand the need to constantly create new ‘chapters’ in the story, to use social media constantly to share and create information so that our own personal timelines or stories consistently grow and provide entertainment.

 

Not only building up a more complete history of ourselves, but a more adept form of entertainment at the time. In just a few years we will have mastered the art of social media and that means we will have become masters of storytelling.

 

********The consequences of this for society are wide-reaching and most importantly, fundamental for connecting societies and individuals in a completely new way.

 

Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"

 

Read full article here: [http://bit.ly/vjd2fw]


Via Gregg Morris, janlgordon
janlgordon's comment, November 20, 2011 10:29 AM
Hi Gregg, This piece is a real gem, thanks for sharing it!
Gregg Morris's comment, November 20, 2011 10:49 AM
Thank you Jan!
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Rescooped by Karen Dietz from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest is Great for All Types of Professionals - Here's Why

Pinterest is Great for All Types of Professionals - Here's Why | Just Story It | Scoop.it
From www.smallfirminnovation.com - January 12, 2012 11:47 AM

This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.

 

And review below was written by fellow curator Jan Gordon on her new Scoop.it curated content called Pinterest Watch. I've added this to the collection here because it looks like Pinterest is going to be a great visual storytelling tool.  I've already signed up for an invitation and can't wait to get started. 

 

Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how  you can might be of service to them.

 

Here are a few great tips that caught my attention:

 

Depending upon your practice focus, Pinterest can provide a similar source of content.

 

**For example, if you represent small business owners, you might create a board for low-cost office products.

 

**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.

 

**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/yze3vV]

 


Via janlgordon
Rowan Norrie's comment, January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment, January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!
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