Now here is a very provocative piece! It's web producer and publisher Adam Westbrook proposing a new idea for visual storytelling on the web. Or suggesting we start looking for one. Either way, Westbrook is definitely on the cutting edge.
Even better, this is all presented in story form. With a very different kind of visual presentation than you are used to. So Westbrook is walking his talk here.
Both Westbook's ideas and his presentation are very creative. I know you will enjoy both, and get a taste for where visual storytelling on the Internet is going.
Hey folks -- I ran across this today and it looks like a fabulous list of quality resources about telling stories using data. Or using data to tell stories. Your choice :)
Data storytelling might not be your thing -- or it could be an activity that is part of your future.
If so, you are going to want to keep this list available. Not only are there good articles (some I've already scooped here), but there are videos to watch and research papers to explore. I'm always a fan of research because it adds so much credibility.
I haven't read everything here, or watched the videos but they do sound substantial and helpful.
So dig in here. Data storytelling is not easy to do and we need all the help we can get. Many thanks to data geek author Zach Gemignani for putting this post and resources together!
I couldn't agree more. I'm working right now with a client on measures, data, metrics, standards, and figuring out how to tell the story in ways that can influence changes in behavior.
Who said storytelling was only about sharing experiences? It is also about finding data, shaping that into a shareable story, and then delivering the story the data is telling you so people can be influenced.
Here's an article that speaks directly to those issues -- and gives advice for how to bring data to life, and tell its story.
What I like it that it starts with "The Art of the Question". In other words, the data you will use depends on the questions you are asking. Get the questions right and the story begins to unfold.
There are other tips here that are also helpful. For all you big data-heads out there -- or for anyone confronted with a lot of data -- read this article so you can start figuring out the story to share.
And thank you for Giuseppe Mauriello for finding and pointing me to this post!
Content - As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
Karen Dietz's insight:
This is quite a meaty article on ways B2B -- or any organization -- can capitalize on visual storytelling.
There are lots of ideas and examples here to get you started. And great advice, too. The SlideShare doc has good next steps to implement. And for the next 90 days, the entire presenation from the conference that generated this article is available free online.
The stats that are shared I've seen around a lot, and curated an article on the chart in this article when it first came out a few months ago. But the data is still valid!
I love the tip: show how your product lives in the world. Don't just show the product or service -- show it in action, with real live people.
There is a lot more here and tons of links to click through for more info. Have fun exploring and getting your visual storytelling together or upgraded.
SlideTalk makes it easy to publish, edit and share PowerPoint presentations, business presentations, tutorials, eLearning material, education material and documentation of events as talking presentations, thanks to using high quality text-to-speech and image processing software to hide from you all boring details of creating a talking video, and leaving you free to focus on the creative and pedagogical tasks.
Here is a cool list for you of tools you can use to augment your online storytelling. Add timelines, maps, video, links, charts, create infographics, etc. with these tools to build rich communication pieces. And to include different types of visual formats into your biz stories.
Some of these I've already curated (Meograph, Visual.ly) and some are new to check out.
What I like is that with this list they are all now in one tidy place.
Article discussing ideas from the book Brain Rules on the impact of our visual perception on sales presentations (Presentation Rules using Visual Storytelling to sell Big Ideas http://t.co/Pn8Vpw7g)...
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If you want to maximize your PowerPoint presentations, then this quick read is for you.
I love how it explains more about how the brain works with both stories and visual images. It is very clear and easy to understand.
Next I really like the author Mark Gibson's tip: "Structure your presentation into 10 minute content chunks and tell brief stories for 30 seconds every 10 minutes to re-engage your audience."
30 second stories? Oh please. I think that's bogus. You can get away with longer stories. Not 5 minutes but certainly longer than 30 seconds!
And the best order for a PPT is stories first, then data. The stories frame the data making it easier to understand and remember.
Nevertheless, there's a free webinar to sign up for that looks intriguing. I've registered for it and am sure I will take away a few good ideas/points.
Just remember -- stories first, data second. And don't get sucked into that 30 second story rule!
"So where do maps fit in the storytelling realm? I recently spoke with Allen Carroll, who left National Geographic about a year ago and is now ArcGIS Online Content Program Manager at Esri, about Story Maps—a new initiative he’s working on with David Asbury, Lee Bock, and Stephen Sylvia to integrate storytelling and maps."
Can you tell stories with maps?Yes you can!
OK -- I love maps. I'm a geographer at heart. I love reading them and finding all the tiniest back roads to travel.
Here is a terrific interview with Exec. VP & Chief Cartographer at National Geographic Maps about their story and map initiative. He explains what they are doing and how storytelling through maps can happen. It is another creative twist on visual storytelling and infographics.
Is it classic traditional storytelling? Well.....it's kind of borderline. But does it work? Oftentimes yes.
Now what the heck can this do for a business? Well, think about your biz stories and how they could be charted on a map. Add a map to your About Page to visually represent your journey. Add a map to your Founding Story so we can see it visually.
I bet you will come up with several more ideas!
Go read the article and check out the examples and let me know which ones you like best :)
The dangers of bad a PowerPoint presentation are manifold. It might just mean putting your audience to sleep, or running afoul of the High Council of Information Design.
Now here's something that looks promising! I'm downloading the storytelling app now to my iPad so I can start playing with it. I'll let you know how it goes.
We all need better and easier tools to create digital stories. Part of the trick is figuring out which one YOU like. So I'll keep posting different apps and technologies that appear so you can try them out and decide which one works best for you.
Have fun with this one! If you try it out, what do you think of it?
Learn more about the value of data visualisation. Tableau's Jock Mackinlay explains why data is inert and worthless without the twin practices of visualisation and storytelling.
This is a quick piece that makes some valuable points. Frankly, I'm not a hard-core data head. Yet I love looking at spreadsheets, bar charts, line charts and other visual displays of data in order to make meaning of the material and spot trends.
There is a whole science to displaying data in meaningful ways (see Edward Tufte's work) that we don't need to go into here. But what I like about this article is that it points to the fact that all the data in the world is meaninglessuntil you can tell the story about what it is saying and what itmeans.
Storytelling and data go hand-in-hand.
Truly, those of us in the field of business storytelling need to build our data skills. And data-geeks need to develop their storytelling skills. Sounds like a match made in heaven!
Here's another aspect of storytelling that this article alludes to: yes, we all know it takes time to share a story and in this fast-paced world, it is not uncommon to hear "But who has the time?! Just give me the data to share. We've got to get moving!" Ahhhhh -- huge mistake! Taking the time to share a story in the beginning makes projects go much more quickly.
That sounds counter-intuitive, but I experience this phenomenon again and again.
Read the article for additional points on how the marriage of data and storytelling make for better decision making. They are worth remembering.
It must be the season for data storytelling because here is another terrific article on how to take data, shape it into meaningful material, and share it as a story to complement a presentation. This adds another influencing tool to your storytelling toolkit.
I really like how the author Jim Stikeleather reminds us of the different types of audiences we need to pay attention to when shaping data into a story. His list is excellent!
I also like this quote from the piece: "Finding the narrative structure will help you decide whether you actually have a story to tell. If you don't, then perhaps this visualization should support exploratory data analysis (EDA) rather than convey information."
And there are very good insights here on not censoring, being balanced, and the time you spend on editing.
For all of us who need or want to share data as part of our storytelling skills, this article is helpful.
Hey folks -- these tools are not specifically about storytelling, but they can be used to help you share your brand.
Quotes are very popular and many businesses use them to connect with customers and prospects. These are 3 fun tools to turn quotes into more visually appealing pieces; it's a slice of visual storytelling.
I've played with trying to make quotes more interesting on my own using the computer programs I have available now. And it takes waaaaaayyyy tooooo much time -- plus I'm not happy with the results. So I've stopped doing that. Until now!
Here are 3 ways I thought of for myself to tell the Just Story It 'story' using these tools:
I like to use quotes at the end of my presentations. Now I can jazz up those quotes and make them more visually memorable.
I can take storytelling quotes, use these tools to make them look really cool, then share them on my website, Pinterest, Instagram, Facebook, etc. That will be fun!
Share my quotes in fun ways in my email newsletters.
Who know what other ideas I'll come up with? Now I have the tools, I'll be able to play with quotes in simple and less time-consuming ways. Yeah!
Here's hoping you have just as much fun :) The links are:
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
Karen Dietz's insight:
Here is a way to start your weekend -- watching fabulous and inspiring ads that have had a positive impact on the world.
And there are some business lessons here to boot.
Ads you say? My business doesn't do ads!Well, there is still lots to learn here. Like writing down what made each ad effective and then thinking about how you bring that element into your business storytelling.
So go have fun exploring what works in these ads here and working with the ideas you get!
Here's the next stop on the data and visual storytelling journey. While the previous article I curated focused on the history of visual storytelling, this research article addresses 'what's next.'
For the authors of the article -- what's next is the presentation and communication of data that has played only a minor role in research up to this point.
Click on the title of the article "Storytelling: The Next Step for Visualization" at the bottom of the blurb to get a free copy of the research paper.
The research paper itself focuses on journalism as storytelling -- which it is, but it is not the only method or approach. So the article is limiting in that way.
Still, there are some good insights about how data visualization needs to move more directly into storytelling using story delivery techniques.
Iin the end, the authors Robert Kosara and Jock Mackinlay say:
"Storytelling promises to open up entirely new avenues of research in visualization. Going from exploration to analysis to presentation is a natural progression, which is mirrored by the research effort focused on these steps over time. As the field becomes more mature and provides many useful techniques for the first two steps, we need to start focusing on presentation. This is even more important as visualization gets used for decision-making, where the succinct presentation of important facts is crucial."
Pop quiz: name five brands that understand visual storytelling. I'll bet your list included a hip brand like Etsy. Perhaps you included a classically visual brand like Disney, or Tiffany, which has successfully employed Instagram.
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Hey it's Friday and to slide us into the weekend, here's a fun post about the Postal Service as being one of the original visual brand storytellers.
There are some cool stamps shown here, and a nice story about the Johnny Cash stamp.
Fellow curator Baiba Svenca has found another great piece about how to create compelling PowerPoints. Use the tips in this slide program to craft ans share better biz stories or any other kind of presentation.
It is a terrific reminder that your stories belong in the text of what you say, and that PPTs are visual tools to help you tell your story better.
Or -- since stories are packets of visual imagery that you convey, take one story and translate it into a beautiful PPT using the tips here.
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.
Karen Dietz's insight:
Want examples of the different ways companies are using visual storytelling?
Then this article is for you. Enjoy digging in here and getting ideasyou can apply to your organization or nonprofit.
And don't forget to read the comments at the end of the blog post -- there are more insights there!
Yesterday Corporate Visions announced the results of its fourth quarter industry survey on visual storytelling, which was taken by more than 300 busi (Visual Storytelling Survey Yields Startling Results http://t.co/9p79HOHu)...
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Well, here is an under-utilized visual storytelling technique -- using whiteboards during sales presentations.
According to this latest research, whiteboard visual storytelling -- or let's say any kind of visual storytelling -- in not being used during presentations, which is negatively impacting sales.
Wow! If you do any kind of marketing/sales presentations for your company, you might want to pay attention to this research.
Time to go build those visuals to grow the business this year!
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.
Got data? Need a story?
Got a story? Need data?
Then these 6 steps will help shape your data into a story -- or bring data into your story.
Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience -- because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.
The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly -- receiving feedback before you publicly share it.
Go read this article. I think you will find it very helpful!
Many thanks to Giuseppe Mauriello for sending me this article to review :)
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.
All right, want to increase your business? Then translate your business stories into videos.
I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.
But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a productafter watching a video on your website about it. Wow!
For service businesses, 65% of the C-suite or top senior executives of the company will continue to research youafter viewing one of your videos. Wow again!
There are quite a number of articlesin this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!
In the meantime, check out the rest of the infographic and see what other gems you can find.